Posts Tagged ‘zero voc’

AMERICAN CLAY’S NEW “PlasterPlus” BRINGS HARD, NO-VOC, REPAIRABLE PLASTER TO COST OF ZERO-VOC PAINT

October 25, 2010

NEW PRODUCT TARGETS BIG BUILD, COMMERCIAL & INDUSTRIAL DEVELOPERS

Albuquerque, NM (October 2010) – American Clay Enterprises, Inc. has created a game-changer in cost and durability for commercial interior wall finishes. Our new PlasterPlus™  binder is added to the American Clay earthen plasters, resulting in a hard, yet repairable, No-VOC finish for the cost of a high quality, Zero-VOC paint job.  PlasterPlus™  is sold dry in 27 lb. lots through select commercial distributors, and is intended for commercial projects—such as healthcare, hospitality, universities—and big build residential.  The polymer binder has No-VOCs, is mold resistant, extremely easy-to-apply, and still can contribute up to eight (8) LEED points—along with singularity and timeless beauty—to any project. No wonder the field response has been ardently positive thus far.

American Clay has been used for numerous commercial / industrial jobs to date—from hotels (including Disney) and retail to schools, colleges, spas and churches. (Partial list attached.)  Now with PlasterPlus™ , American Clay can replace paint more equitably:  for 80,000 sq. ft. projects, the cost can come in as low as $1.00 per sq. ft., including labor and product.  Adding the completely repairable binder to the single-coat commercial Enjarre™, as well as to any of the color-integral American Clay premier Legacy products, results in the easiest, hardest surface application of American Clay to date, and at the cost of both your texture and your “Zero-VOC paint”.

PlasterPlus™-enhanced American Clay provides big project builders and developers the following benefits:

∗∗ Product cost as low as $.38 per sq. ft. for Enjarre™  one-coat application system.
Added hardness and increased ease of application.
∗∗ Longevity outlasting a painted wall, creating cost, labor and time savings. It does not need to be repainted for the life of the walls because the clay itself resists dirt and grime.
∗∗ Resistance to fading due to he natural mineral pigments.
∗∗ Highly suitable for economical spray-on application in one- or two-coat systems.
∗∗ Creates less than 5% on-site waste of material during application.
∗∗ Unlike other acrylic, gypsum or lime specialty finishes, walls coated with American Clay plaster with PlasterPlus™  can be wetted and reworked after application (without adding additional binder) to achieve desired results and yet is hard and durable.
∗∗ Cleanup is much quicker and easier than with paint, since there is no thick latex binder involved.
∗∗ As with the Legacy products, this new binder is a No-VOC, Zero Formaldehyde choice for your walls, bringing humidity and temperature moderating qualities to your project’s interior environment.
∗∗ As with the Legacy products, unlimited visual and textural possibilities.

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this product development.  “It took us a year of rigorous in-house testing and third party verification on VOC and formaldehyde levels to assure our team that we had a superior material to provide to large-scale builders and developers. Our goal is always to maintain a healthy indoor air quality to both applicator and the end-user.”

Just like American Clay’s existing product line, PlasterPlus™ is suitable for most substrates.  It will be sold in dry 27 lb. lots.  PlasterPlus™  is available through select commercial distributors; please contact sales@americanclay.com for a list.  Our countrywide system of approved applicators will be able to purchase this product in bulk for their projects.

Responses to the product thus far provide real world reaction:

“American Clay’s Enjarre Product with the PlasterPlus binder surprised us.  Here at Escondido we have a strong focus on the quality of the materials we use.  The quality of this product was what we would expect from a venetian plaster. The biggest difference was being able to get the quality we insist on without the budgetary considerations that a premium finish would typically require.” – Steve Markham, Escondido Vice President (model homes plus 65,000 square feet of Clubhouse and Spa)

“Our crew worked with PlasterPlus for the first time last week. They texted me from the project site to say how awesome the product is. The workability made the install easier and they were pleased with the look. They found compression to be “like a dream” and loved the result. The clients were delighted.
…We’ve been working on getting American Clay specified for a commercial building in downtown Denver, for about 3 years. The designer is innovative and wants to specify the clay, but recently the developer was concerned about “hardness” so it looked like we would lose the project. I made up some sample boards with the new PlasterPlus. The designer …called me and said that they were “really impressed” with the hardness of Enjarre with PlasterPlus and they intend to use it in the project.” – Deborah Hall, PhD, LEED AP; Owner, Hall’s Walls

American Clay is also posting today on http://www.americanclay.com under “Professional –> Commercial Projects” page:  the PlasterPlusTM  sellsheet, MSDS sheet, application instructions and a FAQ.

ABOUT AMERICAN CLAY ENTERPRISES, INC:
American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters, the commercial ENJARRE™  single coat plaster, and its new PlasterPlus™  binder offer a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, durable and unique option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  http://www.americanclay.com.
U.S. PAT No. 7,485,186 B2

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GREENBUILD 09: American Clay Earth Plaster Announces Potential Energy Savings Generated by Clay Plaster Walls, Results of Yearlong Experiment

November 8, 2009

AmericanClayLogo-Horz

American Clay Greenbuild Booth Features New Lime-Based Samples, Demo Wall, and Commercial-Use Product Enjarre

Albuquerque, NM (November, 2009) – Award-winning, patented American Clay Enterprises returns to the Greenbuild International Expo, announcing the positive results-to-date of its year-long, ongoing energy savings experiment launched at Greenbuild 08.  A press conference will be held on Weds., Nov. 11 at 12:00pm in the Press Conference Room (#126B) ; lunch will be served. The all-natural, sustainable and healthy earth plasters for walls appear to provide, on average, more temperature stability than paint in a room, and thereby energy savings. For the November 10-13, 2009, event, American Clay will exhibit in booth #3754 at the Phoenix (AZ) Convention Center.  At this space, they will have a R&D section representing new lime materials and techniques, a section with artistic panels, and ongoing demo area with their products, in which anyone can participate.

data loggersSM

The ongoing experiment, called “Dynamic Solar”, has been conducted at the American Clay facility in Albuquerque, NM, with the data in the data logger downloaded once a week.  Each unit was tested for temperature (F) and relative humidity (RH) using a Spectrum 2000 data logger with one monitoring ambient condition directly next to the test units. By comparing these, one can determine how much energy will be needed to keep a building comfortable, and then start shifting conditions to determine how to maximize energy savings. The experiment was created in response to American Clay clients who claimed energy savings after remodeling with their patented earth plasters.

 

unit 2 extopcOUT paintINTsm

The five identical test structures, 7’h x 8’w x 5’d, were built using modern framing construction with R13 fiberglass bat insulation, and one door each.  They break down in this way:

  • One has cement stucco exterior with interior paint.
  • One has vinyl siding exterior and interior paint.
  • One has cement stucco exterior with American Clay interior plaster.
  • One has vinyl siding exterior with American Clay interior plaster.

Results-to-date:

• During the hottest times of the day, the test unit with clay interior are colder, on average, than the test structures with paint interior

• During the coldest times of the day, the test unit with clay interior are warmer, on average, than the test units with paint interior

• Paint interior test units have a greater fluctuation during the hottest and coldest times of the day compared to the clay interior test structures

• Regardless of the season, the test structures with clay interior maintain a more stable interior temperature compared to the test structures with paint interior

• To insure that the test units’ position was not skewing results, the test units were rotated in August to shift exposure positions. This produced no change in results.

“As the tests progressed, I was surprised at the overall results,” says Croft Elsaesser, American Clay co-Founder and CEO.  “I expected a 2% variation.  Instead we seem to be leveling off at 6%.  This has the ability to really make a difference when considering the potential impact on a large scale.  Our next challenge is being able to quantify the actual savings this could mean to our customers.”

The internationally-recognized Greenbuild Expo (www.greenbuildexpo.org) presents the perfect opportunity to showcase how a consistently customer-service focused company–which produces a recognized, thoroughly sustainable product for building and design–continually listens to its clients, tests itself, and innovates.

At their booth, American Clay will be sharing new products in its “R&D” area, as well as showcasing artistic panels of the clay plaster prepared by Elsaesser. They will also have their signature demo area, with their three original formulations and the commercially-directed, single-coat ENJARRE, which just expanded its color palette to offer the same options as the Loma formulation.  ENJARRE has become a popular product for the company this year, and at less than $.50 per square foot to contractors, with color and binder inclusive, it gives builders a product that helps provide top indoor air quality and beauty–and can contribute toward up to seven LEED points (five in most areas)–at a very competitive price.

American Clay’s mission is to better the planet, through their commitment to healthy solutions for beautiful, calm, and healthy environments.  To that end, some in-house energy saving methods include:

  • Their manufacturing uses low inherent energy to produce our products.
  • They use no water in manufacturing.
  • Plaster is shipped dry to save shipping energy and cost.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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American Clay Announces Winners of Its First Annual “Room Makeover Contest” 2009

September 24, 2009

AmericanClayLogo-Horz

CATEGORIES INCLUDE ‘PROFESSIONALS’ AND ‘DO-IT-YOURSELF CONSUMERS’XX

PRO-living room before

PRO-living room before

PRO-living room after

PRO-living room after

DIY-kitchen after

DIY-kitchen after

DIY-child's room after

DIY-child's room after


Albuquerque, NM (September 2009) – The winners of American Clay Enterprises, Inc.’s first annual Room Makeover Contest have been announced!  The team of Steve Gonzales and Dave Amundson from Missoula, MT, is the Grand Prize winner for the Professional category, and El Paso, TX’s PJ and Yukie Liu are the Grand Prize winners for the Do-It-Yourself (DIY) category. The contest ran from January 1, 2009 – August 1, 2009 and Professionals and Do-It-Yourselfers submitted projects in their respective categories to show off their remodeling and renovating skills using American Clay’s award-winning, patented, all-natural earth plasters to re-do a room.

“We were so impressed by each project submission,” salutes Carol Baumgartel, VP of Sales and Marketing for American Clay.   “All of the winners proved the transformative nature of American Clay, drastically changing the look and feel of their space by applying our earth plasters to the walls, with creativity, beauty and skill.  Even before taking any additional steps in the remodel or spending extra on additional elements like furniture, just adding American Clay gave the walls a depth and texture that made the room look completely different.”

For the contest Steve Gonzales and Dave Amundson resurfaced the ceiling, walls and fireplace–the entire living room—using American Clay’s Loma in the colors Snow Canyon, Jasper and Nantucket Gold. The judges were impressed by the beautiful craftsmanship, how color accents balanced with the more subtle main walls, and that their work made the statement that American Clay is a “craftsman” material. Steve and Dave’s Grand Prize consists of a private artist training class ($1500 value) taught by an American Clay professional staff member and $500 worth of product.

PJ and Yukie Liu remodeled their kitchen and two bedrooms using American Clay’s Loma and Porcelina in the colors Dakota Red, Santa Fe Tan, Snow Canyon and Chimayo. The judges appreciated that the whole family participated—even the kids!—a process that American Clay encourages. The clay plaster’s use in the modern-retro, interpretation of the interior remodel–90s bold colors to subtler ones with soft light–created a grounded, timeless feel that sealed the deal.  PJ and Yukie won $1500 worth of product as their Grand Prize.

In the Professional category the Runner Up is Alicia Armstrong of Palm Desert, CA, and Honorable Mention goes to Janet Elich of Frisco, CO.  In the DIY category, the Runner Up is Laura Guthrie of Fairfield, IA, and Honorable Mention goes to Abby Paffrath of Wilson, WY.

Three rounds of judging resulted in five finalists chosen for each category – Professional and DIY.  Submissions for each project were judged based on aesthetics, creativity and use of materials. Project submissions required four to six photos of a room in the applicant’s home redone by using American Clay (including one before and one after photo), as well as a project description which includes a depiction of the processes carried out during the project, a list of the products used to complete the project, and type of finish used.

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial “Enjarre” single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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