Posts Tagged ‘plaster’

American Clay DIY Game-Changer: Plaster ROLLS-ON w. Up & EZ!

September 29, 2010

AMERICAN CLAY’S NEW ‘Up & EZ!’ BINDER MAKES CLAY PLASTER ROLL-ON

UP TO 8 LEED POINTS, TOP INDOOR AIR QUALITY & BEAUTY JUST GOT EASY


Albuquerque, NM (September 2010) – American Clay Enterprises, Inc. has created a game-changer in the world of wall plasters.  Message? Throw away that hawk!  With the help of the company’s new Up & EZ! binder material, the long-hoped for roll-on application of their celebrated, healthy clay plaster interior finishes is ready for release. Up & EZ! is being shipped to local dealers who have been anticipating the no-VOC, mold resistant and easy-to-use product that continues to contribute up to eight (8) LEED points—along with timeless beauty and creativity—to any project.

American Clay can replace paint with this completely reemulsifiable–and therefore repairable—binder that is added to any of the color-integral American Clay premier Legacy products (Loma, Porcelina and Marittimo) to make it a roll-on product, as well as serving as a hardener.

Up & EZ! Roll-on Binder from American Clay

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this goal. “We have been developing a product that would eliminate the hawk-to-trowel process for Do-It-Yourselfers, one of our most respected customer groups.  We are incredibly excited to know that anyone now can grab a roller, and put the clay on the wall, followed by a simple pass with a trowel…thereby changing the air quality in any room, and providing the DIYer ease-of-use and total creative control!”

Yes, you will still need that trowel, but only once the clay is already rolled on with a 1¼” nap roller.  American Clay realized over the years that the process of moving the clay from the hawk to the wall with a trowel can intimidate a typical DIYer.  With the new Up & EZ! binder, they had several inexperienced DIYers—who barely had ever painted–test the new roll-on process. In under seven hours, these novices taped walls, rolled on 280 sq ft of LOMA (with Up & EZ! mixed in) in two coats, trowelled back the clay, compressed it, cleaned the roller and trowel, and put the furniture back. They also found that cleaning the clay off the roller was much quicker and easier than with paint, since there is no thick latex binder involved.

American Clay is also posting today a “How-To” video on their website and YouTube Channel, downloadable instructions/brochure, examples, as well as pricing on their site (http://americanclay.com/your-diy-info).  For dealers/distributors, a sell sheet and MSDS sheet is also available now.

As with the Legacy products, this new binder is a non-toxic, safe choice for your walls, bringing humidity and temperature moderating qualities to your room’s environment.  Adds Elsaesser, “It took us a year of rigorous third-party testing to assure our team that we had a no-VOC material to provide the homeowner.”

The Up & EZ! system keeps the price of American Clay’s Legacy products at $1.00 to $1.45 per square foot, when installed by a DIYer.

Just like American Clay’s existing product line, Up & EZ! Is suitable for most substrates, making it that much easier for the DIYer to obtain the texture, beauty and comfort of our classic earthen plasters. It will be sold in 1-lb. individual packets, available through American Clay distributors and dealers listed on http://www.americanclay.com.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, elegant and durable option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  www.americanclay.com.

U.S. PAT No. 7,485,186 B2

DIYer 'after' shot with Up & EZ!

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American Clay Enterprises, Inc. Develops Training Program, Increases Business Opportunities for Union Locals with the Help of O.P & C.M.I.A.

March 18, 2010

March 10, 2010

Albuquerque, NM (March 2010) – American Clay Enterprises, Inc., makers of the patented, award-winning, natural and healthy plasters for interior walls and ceilings, is working with the Operative Plasterers and Cement Masons International Association (OP&CMIA) developing an American Clay training program for the Union Locals. After great success in doing so last year with Plasterers Local 66 in San Francisco, Shaylor Alley, American Clay’s VP of Technical Support, and Gerry Ryan, the Director of Training for OP&CMIA, have spearheaded the program.

American Clay participated in the OP&CMIA booth at last month’s World of Concrete in Las Vegas. Typically the Cement Masons are focused on their ‘concrete thing’, states the American Clay Newsletter, and the Plasterers demonstrate high-end finish products. This year, in anticipation of rolling out the American Clay program, the masons did ‘wet wall demos’ of American Clay products. “It was sheer joy watching these professionals, guided by Isaac Leos, experiment and perfect American Clay walls,” states Peggy Cunningham of American Clay, who attended the event.

“We had not been thinking about ‘concrete professionals’ as American Clay prospects, but clearly we were missing something!” adds Alley. “No one came to the booth looking for plaster, however booth representatives were asked over and over: ‘I’m here to find new and innovative products for our customers. This looks cool! Can my guys learn American Clay?’ Everyone is thinking outside the box now, to increase business opportunities.”

Last year, the Plasterers Union 66 announced funding from the California Labor Federation and State Building & Construction Trades Council of California (SBCTC) to prepare journey-level workers for transitioning into the new green economy. Having discovered American Clay, the Journey person plasterers were able to upgrade their skills and offerings using the revolutionary green interior plaster wall finish.

Many attendees at OP&CMIA who were looking for new and innovative products for their customers were excited to find out more about American Clay and eager to have their contractor and applicators learn to apply American Clay.

ABOUT AMERICAN CLAY ENTERPRISES, INC:
American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, http://www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

GREENBUILD 09: American Clay Earth Plaster Announces Potential Energy Savings Generated by Clay Plaster Walls, Results of Yearlong Experiment

November 8, 2009

AmericanClayLogo-Horz

American Clay Greenbuild Booth Features New Lime-Based Samples, Demo Wall, and Commercial-Use Product Enjarre

Albuquerque, NM (November, 2009) – Award-winning, patented American Clay Enterprises returns to the Greenbuild International Expo, announcing the positive results-to-date of its year-long, ongoing energy savings experiment launched at Greenbuild 08.  A press conference will be held on Weds., Nov. 11 at 12:00pm in the Press Conference Room (#126B) ; lunch will be served. The all-natural, sustainable and healthy earth plasters for walls appear to provide, on average, more temperature stability than paint in a room, and thereby energy savings. For the November 10-13, 2009, event, American Clay will exhibit in booth #3754 at the Phoenix (AZ) Convention Center.  At this space, they will have a R&D section representing new lime materials and techniques, a section with artistic panels, and ongoing demo area with their products, in which anyone can participate.

data loggersSM

The ongoing experiment, called “Dynamic Solar”, has been conducted at the American Clay facility in Albuquerque, NM, with the data in the data logger downloaded once a week.  Each unit was tested for temperature (F) and relative humidity (RH) using a Spectrum 2000 data logger with one monitoring ambient condition directly next to the test units. By comparing these, one can determine how much energy will be needed to keep a building comfortable, and then start shifting conditions to determine how to maximize energy savings. The experiment was created in response to American Clay clients who claimed energy savings after remodeling with their patented earth plasters.

 

unit 2 extopcOUT paintINTsm

The five identical test structures, 7’h x 8’w x 5’d, were built using modern framing construction with R13 fiberglass bat insulation, and one door each.  They break down in this way:

  • One has cement stucco exterior with interior paint.
  • One has vinyl siding exterior and interior paint.
  • One has cement stucco exterior with American Clay interior plaster.
  • One has vinyl siding exterior with American Clay interior plaster.

Results-to-date:

• During the hottest times of the day, the test unit with clay interior are colder, on average, than the test structures with paint interior

• During the coldest times of the day, the test unit with clay interior are warmer, on average, than the test units with paint interior

• Paint interior test units have a greater fluctuation during the hottest and coldest times of the day compared to the clay interior test structures

• Regardless of the season, the test structures with clay interior maintain a more stable interior temperature compared to the test structures with paint interior

• To insure that the test units’ position was not skewing results, the test units were rotated in August to shift exposure positions. This produced no change in results.

“As the tests progressed, I was surprised at the overall results,” says Croft Elsaesser, American Clay co-Founder and CEO.  “I expected a 2% variation.  Instead we seem to be leveling off at 6%.  This has the ability to really make a difference when considering the potential impact on a large scale.  Our next challenge is being able to quantify the actual savings this could mean to our customers.”

The internationally-recognized Greenbuild Expo (www.greenbuildexpo.org) presents the perfect opportunity to showcase how a consistently customer-service focused company–which produces a recognized, thoroughly sustainable product for building and design–continually listens to its clients, tests itself, and innovates.

At their booth, American Clay will be sharing new products in its “R&D” area, as well as showcasing artistic panels of the clay plaster prepared by Elsaesser. They will also have their signature demo area, with their three original formulations and the commercially-directed, single-coat ENJARRE, which just expanded its color palette to offer the same options as the Loma formulation.  ENJARRE has become a popular product for the company this year, and at less than $.50 per square foot to contractors, with color and binder inclusive, it gives builders a product that helps provide top indoor air quality and beauty–and can contribute toward up to seven LEED points (five in most areas)–at a very competitive price.

American Clay’s mission is to better the planet, through their commitment to healthy solutions for beautiful, calm, and healthy environments.  To that end, some in-house energy saving methods include:

  • Their manufacturing uses low inherent energy to produce our products.
  • They use no water in manufacturing.
  • Plaster is shipped dry to save shipping energy and cost.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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American Clay / Press Conf @ Greenbuild re: Energy Savings Experiment

October 29, 2009

AmericanClayLogo-Horz

******* MEDIA ALERT *******

WHAT: American Clay Enterprises will host a press conference about their energy savings experiment, at the GREENBUILD International Conference & Expo. The reasons, the procedure, the science used and the results-to-date will be presented, with handouts, by American Clay CEO and co-Founder Croft Elsaesser. Last year at Greenbuild 2008, American Clay launched a yearlong experiment whereby they created multiple testing units to gather information about the energy savings, and therefore potential monetary savings, which customers of American Clay have reported in their remodeled homes.
They have also just launched a foray into China, and will discuss that as well.
The first U.S. based, U.S. made earth plaster finish, American Clay has the lowest carbon footprint per pound of any commercially produced wall finish.

WHY: Award-winning and newly patented American Clay–model of a ‘new economy’ green business in mission, product and business issues– produces the all natural, healthy, and beautiful, interior plaster finish for walls/ceilings. The plaster is non-flammable, gives additional masonry mass in rooms, resists mold growth (tested and proven), absorbs sound, and repairs/cleans easily. (www.americanclay.com)

WHEN: Weds., Nov. 11, 2009 — 12:00pm to 1:00pm
Conference runs Nov. 11-13.

WHERE: Press Conference Room
Greenbuild Int’l. Conference and Expo
Phoenix Convention Center
Phoenix, AZ

Please also visit American Clay’s booth #3754 during the show.

WHO: To schedule an interview with American Clay’s co-Founders–CEO Croft Elsaesser or Chief Vision Officer (CVO) Carol Baumgartel–please contact Julie Du Brow at 310-821-2463 ofc (in advance) or 310-922-1301 cell (at Greenbuild) or via email at julie@dubroworks.com.


ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

American Clay Announces Winners of Its First Annual “Room Makeover Contest” 2009

September 24, 2009

AmericanClayLogo-Horz

CATEGORIES INCLUDE ‘PROFESSIONALS’ AND ‘DO-IT-YOURSELF CONSUMERS’XX

PRO-living room before

PRO-living room before

PRO-living room after

PRO-living room after

DIY-kitchen after

DIY-kitchen after

DIY-child's room after

DIY-child's room after


Albuquerque, NM (September 2009) – The winners of American Clay Enterprises, Inc.’s first annual Room Makeover Contest have been announced!  The team of Steve Gonzales and Dave Amundson from Missoula, MT, is the Grand Prize winner for the Professional category, and El Paso, TX’s PJ and Yukie Liu are the Grand Prize winners for the Do-It-Yourself (DIY) category. The contest ran from January 1, 2009 – August 1, 2009 and Professionals and Do-It-Yourselfers submitted projects in their respective categories to show off their remodeling and renovating skills using American Clay’s award-winning, patented, all-natural earth plasters to re-do a room.

“We were so impressed by each project submission,” salutes Carol Baumgartel, VP of Sales and Marketing for American Clay.   “All of the winners proved the transformative nature of American Clay, drastically changing the look and feel of their space by applying our earth plasters to the walls, with creativity, beauty and skill.  Even before taking any additional steps in the remodel or spending extra on additional elements like furniture, just adding American Clay gave the walls a depth and texture that made the room look completely different.”

For the contest Steve Gonzales and Dave Amundson resurfaced the ceiling, walls and fireplace–the entire living room—using American Clay’s Loma in the colors Snow Canyon, Jasper and Nantucket Gold. The judges were impressed by the beautiful craftsmanship, how color accents balanced with the more subtle main walls, and that their work made the statement that American Clay is a “craftsman” material. Steve and Dave’s Grand Prize consists of a private artist training class ($1500 value) taught by an American Clay professional staff member and $500 worth of product.

PJ and Yukie Liu remodeled their kitchen and two bedrooms using American Clay’s Loma and Porcelina in the colors Dakota Red, Santa Fe Tan, Snow Canyon and Chimayo. The judges appreciated that the whole family participated—even the kids!—a process that American Clay encourages. The clay plaster’s use in the modern-retro, interpretation of the interior remodel–90s bold colors to subtler ones with soft light–created a grounded, timeless feel that sealed the deal.  PJ and Yukie won $1500 worth of product as their Grand Prize.

In the Professional category the Runner Up is Alicia Armstrong of Palm Desert, CA, and Honorable Mention goes to Janet Elich of Frisco, CO.  In the DIY category, the Runner Up is Laura Guthrie of Fairfield, IA, and Honorable Mention goes to Abby Paffrath of Wilson, WY.

Three rounds of judging resulted in five finalists chosen for each category – Professional and DIY.  Submissions for each project were judged based on aesthetics, creativity and use of materials. Project submissions required four to six photos of a room in the applicant’s home redone by using American Clay (including one before and one after photo), as well as a project description which includes a depiction of the processes carried out during the project, a list of the products used to complete the project, and type of finish used.

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial “Enjarre” single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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American Clay Turns 7 Yrs., Launches in China As “Reverse Outsourcer”

September 17, 2009

AmericanClayLogo-Horz

AMERICAN CLAY ENTERPRISES, INC., CELEBRATES SEVEN YEAR ANNIVERSARY BY LAUNCHING ‘REVERSE OUTSOURCING’ TO CHINA

‘CLAY WALLS’, KE LAI GIANG, IS NEW PHRASE IN CHINESE LEXICON

MANY ACCOMPLISHMENTS DEFINE THE COMPANY’S FIRST SEVEN YEARS


Albuquerque, NM (September 2009) – America has it, and the Chinese are betting that their upwardly mobile middle class wants it.  American Clay Enterprises, Inc., is celebrating their seventh anniversary with the signing of a Chinese distributor for their award-winning, patented earth plaster finish for interior walls that is all natural, healthy, and produces neither off-gassing nor inherent waste on-site.  As the first U.S. based, U.S. materials, and U.S. made earth plaster finish, American Clay is excited to be “reverse outsourcing”, even to the point of helping fill what could be empty shipping containers returning to China, thus helping get close to maintaining their carbon footprint that is the lowest per pound of any commercially produced wall finish.

Distributed in almost every U.S. state, as well as Canada, Japan, New Zealand, Antigua, Thailand, and now China, American Clay has built a company that people and businesses understand is positive to be involved with, both in mission and financial terms.

”The last seven years have been an amazing roller coaster that would not have taken place without the passionate applicators that are really drawn to who we are and what we stand for as a company.  I’m proud to have given them a fresh tool, as well, to grow their business,” states CEO and co-founder Croft Elsaesser.  “With our distribution, we’ve been very strategic, but China was an unexpected opportunity that came our way with an energetic new company there looking to provide products that filled a growing niche within their marketplace.”

Witnessing China’s recent receptivity to green building materials and having received the patent for his earth plaster finish in February, Elsaesser was ready to expand his company’s exporting options.  When Elsaesser went to China in Spring 2009 to teach application of the earth plaster, and make the deal, he found an eager audience and a fascination with his expertise in natural finish materials.  In China, the target audience is the burgeoning middle class that is paying more attention to their interior surroundings, loves beauty, has money to pay for more improvements, and is more aware of climate change and how industrial growth plays a role.

In order to describe “clay walls”, a completely new phrase was created for and added to the Chinese lexicon, putting two particular symbols together for the first time—clay walls = Ke Lai Giang (pronounced kay lay chi-ahn).  American Clay, specifically, is Mei Ke Lai (pronounced may-kay-lie).  The Chinese distributor has created a website (www.americanclay.net) to mirror American Clay’s U.S. site.  Croft will return to China this year to offer more application training, and the company’s VP of Marketing will go to share tips on how to sell American Clay.

The past seven years have proved tremendous growth for the company that started in a barn, experimenting with different mixtures of clays and aggregates to create a highly consistent, durable, and easy-to-use all-natural product, which are American Clay plasters.  Since then, major accomplishments include:

  • Awarded patent relating to the earthen plaster formulation created by Elsaesser
  • Consistent product innovation
    • Single-coat, commercially-focused Enjarre (cuts application cost by 1/2)
    • Natural Depths color line
    • Packaging reuse and recyclability
  • Signed on 22 distributors and over 200 dealers over time
  • Trained over 500 applicators worldwide, and created workshops with help from our dealers wherever American Clay is distributed
  • Tested and confirmed American Clay earth plasters resist mold
  • Outstanding New Green Product 2004, NAHB
  • Best Product choice by Architectural Record and by BUILDERnews
  • Can contribute up to seven (7) LEED points
  • The first business to sign on to provide job-training for Green Collar Vets
  • In National Building Museum’s exhibit on new directions in sustainable architecture
  • Participated in top design showhouses, including Kip’s Bay, D.C. Design House, Los Angeles Magazine green house, and Good Housekeeping’s Your Good House
  • Consistently positive media recognition, including CBS Early Show, ABC-TV’s Extreme Makeover: Home Edition, Danny Lipford, shows on HGTV, DIY, and Planet Green; New York Times, Wall Street Journal, House & Garden, Domino, Architectural Record, Dwell, Sunset, Hanleywood and Meredith publications, etc.
  • Recognition by top green media, including Sustainable Industries, Environmental Design + Construction, eco-structure, Solar Today, MNN, Mother Earth News, Natural Home, etc.

The coming months will bring the results of their yearlong energy savings experiment, Dynamic Solar, as well as a revamped, even more highpowered and active, website.  American Clay understands the importance of online access to complete information so people can take action once they are inspired, and their website has proved that from the start.  They are actively involved on YouTube, Twitter (http://twitter.com/AmericanClay) and Facebook (American Clay) as well.

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial “Enjarre” single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patented.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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