Posts Tagged ‘no-voc’

AMERICAN CLAY’S NEW “PlasterPlus” BRINGS HARD, NO-VOC, REPAIRABLE PLASTER TO COST OF ZERO-VOC PAINT

October 25, 2010

NEW PRODUCT TARGETS BIG BUILD, COMMERCIAL & INDUSTRIAL DEVELOPERS

Albuquerque, NM (October 2010) – American Clay Enterprises, Inc. has created a game-changer in cost and durability for commercial interior wall finishes. Our new PlasterPlus™  binder is added to the American Clay earthen plasters, resulting in a hard, yet repairable, No-VOC finish for the cost of a high quality, Zero-VOC paint job.  PlasterPlus™  is sold dry in 27 lb. lots through select commercial distributors, and is intended for commercial projects—such as healthcare, hospitality, universities—and big build residential.  The polymer binder has No-VOCs, is mold resistant, extremely easy-to-apply, and still can contribute up to eight (8) LEED points—along with singularity and timeless beauty—to any project. No wonder the field response has been ardently positive thus far.

American Clay has been used for numerous commercial / industrial jobs to date—from hotels (including Disney) and retail to schools, colleges, spas and churches. (Partial list attached.)  Now with PlasterPlus™ , American Clay can replace paint more equitably:  for 80,000 sq. ft. projects, the cost can come in as low as $1.00 per sq. ft., including labor and product.  Adding the completely repairable binder to the single-coat commercial Enjarre™, as well as to any of the color-integral American Clay premier Legacy products, results in the easiest, hardest surface application of American Clay to date, and at the cost of both your texture and your “Zero-VOC paint”.

PlasterPlus™-enhanced American Clay provides big project builders and developers the following benefits:

∗∗ Product cost as low as $.38 per sq. ft. for Enjarre™  one-coat application system.
Added hardness and increased ease of application.
∗∗ Longevity outlasting a painted wall, creating cost, labor and time savings. It does not need to be repainted for the life of the walls because the clay itself resists dirt and grime.
∗∗ Resistance to fading due to he natural mineral pigments.
∗∗ Highly suitable for economical spray-on application in one- or two-coat systems.
∗∗ Creates less than 5% on-site waste of material during application.
∗∗ Unlike other acrylic, gypsum or lime specialty finishes, walls coated with American Clay plaster with PlasterPlus™  can be wetted and reworked after application (without adding additional binder) to achieve desired results and yet is hard and durable.
∗∗ Cleanup is much quicker and easier than with paint, since there is no thick latex binder involved.
∗∗ As with the Legacy products, this new binder is a No-VOC, Zero Formaldehyde choice for your walls, bringing humidity and temperature moderating qualities to your project’s interior environment.
∗∗ As with the Legacy products, unlimited visual and textural possibilities.

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this product development.  “It took us a year of rigorous in-house testing and third party verification on VOC and formaldehyde levels to assure our team that we had a superior material to provide to large-scale builders and developers. Our goal is always to maintain a healthy indoor air quality to both applicator and the end-user.”

Just like American Clay’s existing product line, PlasterPlus™ is suitable for most substrates.  It will be sold in dry 27 lb. lots.  PlasterPlus™  is available through select commercial distributors; please contact sales@americanclay.com for a list.  Our countrywide system of approved applicators will be able to purchase this product in bulk for their projects.

Responses to the product thus far provide real world reaction:

“American Clay’s Enjarre Product with the PlasterPlus binder surprised us.  Here at Escondido we have a strong focus on the quality of the materials we use.  The quality of this product was what we would expect from a venetian plaster. The biggest difference was being able to get the quality we insist on without the budgetary considerations that a premium finish would typically require.” – Steve Markham, Escondido Vice President (model homes plus 65,000 square feet of Clubhouse and Spa)

“Our crew worked with PlasterPlus for the first time last week. They texted me from the project site to say how awesome the product is. The workability made the install easier and they were pleased with the look. They found compression to be “like a dream” and loved the result. The clients were delighted.
…We’ve been working on getting American Clay specified for a commercial building in downtown Denver, for about 3 years. The designer is innovative and wants to specify the clay, but recently the developer was concerned about “hardness” so it looked like we would lose the project. I made up some sample boards with the new PlasterPlus. The designer …called me and said that they were “really impressed” with the hardness of Enjarre with PlasterPlus and they intend to use it in the project.” – Deborah Hall, PhD, LEED AP; Owner, Hall’s Walls

American Clay is also posting today on http://www.americanclay.com under “Professional –> Commercial Projects” page:  the PlasterPlusTM  sellsheet, MSDS sheet, application instructions and a FAQ.

ABOUT AMERICAN CLAY ENTERPRISES, INC:
American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters, the commercial ENJARRE™  single coat plaster, and its new PlasterPlus™  binder offer a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, durable and unique option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  http://www.americanclay.com.
U.S. PAT No. 7,485,186 B2

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American Clay DIY Game-Changer: Plaster ROLLS-ON w. Up & EZ!

September 29, 2010

AMERICAN CLAY’S NEW ‘Up & EZ!’ BINDER MAKES CLAY PLASTER ROLL-ON

UP TO 8 LEED POINTS, TOP INDOOR AIR QUALITY & BEAUTY JUST GOT EASY


Albuquerque, NM (September 2010) – American Clay Enterprises, Inc. has created a game-changer in the world of wall plasters.  Message? Throw away that hawk!  With the help of the company’s new Up & EZ! binder material, the long-hoped for roll-on application of their celebrated, healthy clay plaster interior finishes is ready for release. Up & EZ! is being shipped to local dealers who have been anticipating the no-VOC, mold resistant and easy-to-use product that continues to contribute up to eight (8) LEED points—along with timeless beauty and creativity—to any project.

American Clay can replace paint with this completely reemulsifiable–and therefore repairable—binder that is added to any of the color-integral American Clay premier Legacy products (Loma, Porcelina and Marittimo) to make it a roll-on product, as well as serving as a hardener.

Up & EZ! Roll-on Binder from American Clay

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this goal. “We have been developing a product that would eliminate the hawk-to-trowel process for Do-It-Yourselfers, one of our most respected customer groups.  We are incredibly excited to know that anyone now can grab a roller, and put the clay on the wall, followed by a simple pass with a trowel…thereby changing the air quality in any room, and providing the DIYer ease-of-use and total creative control!”

Yes, you will still need that trowel, but only once the clay is already rolled on with a 1¼” nap roller.  American Clay realized over the years that the process of moving the clay from the hawk to the wall with a trowel can intimidate a typical DIYer.  With the new Up & EZ! binder, they had several inexperienced DIYers—who barely had ever painted–test the new roll-on process. In under seven hours, these novices taped walls, rolled on 280 sq ft of LOMA (with Up & EZ! mixed in) in two coats, trowelled back the clay, compressed it, cleaned the roller and trowel, and put the furniture back. They also found that cleaning the clay off the roller was much quicker and easier than with paint, since there is no thick latex binder involved.

American Clay is also posting today a “How-To” video on their website and YouTube Channel, downloadable instructions/brochure, examples, as well as pricing on their site (http://americanclay.com/your-diy-info).  For dealers/distributors, a sell sheet and MSDS sheet is also available now.

As with the Legacy products, this new binder is a non-toxic, safe choice for your walls, bringing humidity and temperature moderating qualities to your room’s environment.  Adds Elsaesser, “It took us a year of rigorous third-party testing to assure our team that we had a no-VOC material to provide the homeowner.”

The Up & EZ! system keeps the price of American Clay’s Legacy products at $1.00 to $1.45 per square foot, when installed by a DIYer.

Just like American Clay’s existing product line, Up & EZ! Is suitable for most substrates, making it that much easier for the DIYer to obtain the texture, beauty and comfort of our classic earthen plasters. It will be sold in 1-lb. individual packets, available through American Clay distributors and dealers listed on http://www.americanclay.com.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, elegant and durable option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  www.americanclay.com.

U.S. PAT No. 7,485,186 B2

DIYer 'after' shot with Up & EZ!

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