Posts Tagged ‘Interior Design’

Greystone Design House 2014: color and FUN!

November 10, 2013

It’s rare that I take to the ol’ blog format, Facebook and other forms of social media being more to my taste. But as I want to share this across allllll those lovely social media outlets, here I am.  It’ll be short but sweet.

So my message to you about the 2014 Greystone Mansion’s Design House International is…. GO!      (runs thru 11/24)

OK, that’s it, I said short and sweet.

Ha!  Just kidding…a bit more.  I was so pleased to attend the press preview and had allocated an hour for this…which turned into 2 hours-plus. Seeing all the familiar faces was just lovely, but I especially enjoyed having a smile put on my face in many of the rooms I entered. Autumn sun streaming through the beautiful old house didn’t hurt the experience.

Overall, there is a sense this year throughout the house of fun and lightness–from the Muppets to white feathers, from the stunning white upstairs office to live goldfish-in-a-bowl centerpieces in the formal dining.  And OHHHH, just wait til you get to the bowling alley inspired by Valentino and his “Valentino red”…surprise awaits!

The designers’ direction was based on their choice of a ‘titan of business’, ranging from Phyllis Morris to Robert Greenblatt (Chair of NBC Entertainment), from Halston to Stevie Wonder, from William Randolph Hearst to Betty Jane France (queen of NASCAR racing!).

Since a picture tells a 1000 words, I’d like to share some snippets of design (we were limited to vignette photography, but that was just fine to give some great teasers!).  Enjoy…

Image One of the most eclectic rooms, but filled with things you’ll want to take home is the Living room Ballroom.  Loved this cardboard seat, but don’t miss the ART in this room (main living room) — the art / wall hangings caught my eye first thing!  Designer: Francois Jantzen for Modoo Modoo.

ImageWallpaper, you think?  Think again! Lace stencil based on a pattern by Solstiss Lace, with detail filled in by hand via a decorative artist…incredible.  This West hallway is to die for.  Designer: Francois Jantzen for Modoo Modoo.

Image Celebrate Stevie Wonder in all his collecting and musical glory! (Lisa Turner, designer, with historic African art provided by Joshua Dimondstein of Los Angeles Tribal association)

ImageYes, you enter looking at this reception hall by Maya Williams…if you aren’t immediately giving in to being transported into beauty, please exit and reenter.

ImageDesigner Fernando Diaz is just too fun…I mean, really!  Sense of humor along WITH incredible taste (ohhhh the chairs are so elegant, but guess you have to go there to see ’em!).

ImageCheery breakfast room features pieces by Vladimir Kagan and Kelly Wearstler, and this wonderful banquet. Rosie Dulbandzhyan, designer.

ImageSimple, I want this Scrabble armoir (via JF Chen, but of course).

ImageFABULOUS tub and wallpaper too!  And oooohhhh, the faucets.  Calgon, take me away (ok, actually please use your choice of French brand to match this bathroom, but you get the idea).  And again…Designer: Francois Jantzen for Modoo Modoo.

ImageIt’s fashion all the way in this room, from the BAZAAR magazine collection to the wonderful photos, and chaise, etc.  You just want to be ALL WOMAN in this room and the adjoining dream office…both by Sue Firestone/SFA Design.

ImageJust darn cool and fun, wouldn’t you agree?

ImageAs I said at the start, sense of fun and lightness.  Here is my proof.

ImageAre you Ernie or Bert?  Two beds in this fabulous boys’ room by Eric Brand give you JUST that choice! Tons of fantastic Muppet moments throughout the room.

ImagePUCCI pillow made from online-sourced scarves…I need say no more.  Yummmm.  Room by Grace Home, kudos!

ImageWho wouldn’t want to curl up and read or stare and daydream in this corner?

ImageOne of my favorite chandeliers EVER…Swarovski.

Image Well, I COULD give away the surprise downstairs, but then I’d hate myself, and you’d hate me, too.  Thanks, designer Alissa Sutton, for your great creativity and love for Valentino rolled into one (and you know you have a 2nd career now!).

I leave you now, and simply encourage you to attend, enjoy, fantasize!

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Barclay Butera Home Offers Quite Sophistication in Debut of ‘Gramercy Park Collection’ at Fall High Point Market

October 8, 2009

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ON HEELS OF DESIGNING THE FIRST ROOM IN OVER 50 YEARS AT FAMED HEARST CASTLE, BUTERA ADDS ‘SAN SIMEON CHAIR’ TO COLLABORATION

LOS ANGELES, CA (October 2009) – This Fall, national lifestyle designer Barclay Butera tapped the “City” section of his Living in Style book for inspiration and created the “Gramercy Park Collection” for High Point Market introductions.  Named for the exclusive Manhattan park, where a key is required to enter and enjoy this haven within the city, the Collection celebrates the world traveler / city dweller who enjoys all aspects of the arts and high culture of a big city, and requires an elegant and subtle palette against which to showcase their personal collections.  The “Gramercy Park Collection” can be seen at High Point Market: The World’s Home for Home Furnishings (Oct. 17-22), Interhall #IH102. As an extension of this concept, Butera will showcase new pieces from his continued association with the Hearst Castle Collection®, reflected in upholstery and pillows.

The color palette of the “Gramercy Park Collection” reflects a quiet sophistication through its tonal fabric selections that include taupe, bronze, chocolate, gold, cream, butterscotch; variegated stripes with texture and sheen; menswear-inspired textiles including bold houndstooth, large-scale paisley & windowpane plaid; supple leathers, plush velvets; touches of Butera’s characteristic textured animal prints, tone-on-tone woven patterns and classic solids.

For this Fall, Barclay Butera Home is proud to present all new at High Point Market:

Park Avenue BenchSM

Park Avenue Bench

Generously-scaled bench, an elegant, ‘collected piece’ of a well-traveled couple, possibly for base of bed.  Sophisticated tufting and dark turned leg are standard; nailhead is option (extra).   Shown in Kipling Bone leather (Gramercy Park Collection).  (60”w x 20”d x 22”h)

Essex OttomanSM

Essex Ottoman

Regency inspired ottoman with distinctive double “X” base with stretcher for additional strength. Tufted attached pillowtop with contrast welt added as signature Butera design detail.  Tufting and fully upholstered base are standard.  Most effective shown in pairs; perfect additional seating for conversational great room.  Shown in Savoy Tobacco Velvet fabric (Classic Collection) with Contrast Welt in Savoy Bay Rum (British Colonial). (24”w x 18”d x 20”h)

San Simeon ChairSM

San Simeon Chair

Known for his collection of wing chairs, this is Butera’s newest addition to his collaboration with Hearst Castle Collection.  Modeled after originals purchased from Bullock’s Wilshire for Mr. Hearst’s North Wing suite, this modified wing chair features cutaway arms that echo the rolled detail on the wingback, as well as a current twist on a traditional pleated arm detail.   Transitional and ideal for lounging, chair features classic tapered leg with carved relief detail and attached pillow back.  Shown in a textured striped velvet, Edwin Cream (Gramercy Park Collection). (33”w x 36”d x 40”h)

Bradford ChairSM

Bradford Chair

Generously proportioned lounge piece, comes standard with tufting and turned legs with casters.  Similar to Newport Chair, but deeper and taller.  Shown in Butera’s characteristic animal print while still remaining neutral.  Fabric: Giraffe Natural (Gramercy Park Collection) (32”w x 36”d x 32”h)

In other news, Butera is touring luxury design centers nationwide, lecturing on “Decorating in the New Economy” to packed rooms filled with those in the design trade.  The tour is tied to the launch of his Kravet Collections line of textiles, as well as his selection of original designs for Tufts by Kravet Carpet.  Please check facebook.com/kravetinc. for a full schedule.

ABOUT BARCLAY BUTERA

Barclay Butera, Inc. is based in Newport Beach, CA, and entails the Barclay Butera collection showrooms in Newport Beach and Los Angeles, CA, and Park City, UT.  Barclay Butera Home, Inc. products (www.barclaybuterahome.com) are distributed through over 300 showrooms, his own collection showrooms, and To the Trade nationwide. The Kravet products are available through Kravet showrooms nationwide.  Butera designs and manufactures his bench made upholstery products in Los Angeles, CA.   Please visit www.barclaybutera.com/media for a full introduction.

Designer Barclay Butera to Design Showcase Room at Hearst Castle for Winners of “Hearst Castle Overnight”

September 3, 2009

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SAN SIMEON, CA (September, 2009) — For 2009 Hearst Castle Overnight, renowned interior and lifestyle designer Barclay Butera will create a contemporary interior inspired by the design collaboration of Julia Morgan and William Randolph Hearst. Notably, this is the first interior design of a room at Hearst Castle since Mr. Hearst left the estate in 1947.  Butera’s respect and admiration for the old Hollywood lifestyle garnered him this enviable project.

The design of this rarely seen room and special evening celebrates Mr. Hearst’s passion for the decorative arts, his graciousness in sharing this passion with countless guests and the importance of his collections housed at Hearst Castle, a State Historical Monument and California State Park.  The overnight stay at the Castle was won in a benefit auction sponsored by Friends of Hearst Castle in 2008, honoring the 50th anniversary of public access to Hearst Castle . A nonprofit cooperating association, Friends of Hearst Castle supports art preservation of Hearst Castle’s world-class collection of art and artifacts and art education, including programs for youth at-risk.

The winning couple has invited eight friends for a swim in the Neptune Pool, tennis, dinner on the terrace, a garden stroll, and an after dinner movie in the Castle theater, followed by an evening just for the two of them in this specially decorated showcase room with a view of the Pacific.

The Barclay Butera designed Hearst Castle Overnight room, will feature contemporary reproductions and interpretative designs by Hearst Castle Collection licensees whose home furnishing designs bring new awareness to the depth and importance of Mr. Hearst’s collections, while contributing significantly to Hearst Castle’s preservation. Butera is one of the select licensees, having debuted upholstery and pillows over the last year. The individual pieces and design of the room for this special evening respect the historical environment of the Castle with integrity and illustrate the contemporary relevance of Hearst Castle, its art, antiques and antiquities.

Mr. Hearst was a man with a reverence for the past and anticipation of the future. By bringing together his collections at Hearst Castle, he sent the message that one should be immersed in and surrounded by art and this message continues at Hearst Castle with the preservation of the works of art and antiquities for generations to appreciate. It is fitting that Butera who brings art “home” is redecorating a room in a home of priceless art and beauty.

Barclay Butera has great admiration for old Hollywood and great architecture, having owned former homes of Frank Sinatra and Betty Davis, and initiated  redesigns that paid respect to their special past. He did the same as creative director of the $25 million renovation of L’Auberge del Mar in Del Mar, CA, a former playground of old Hollywood.  Butera knows how to capture the era in furnishings, in this case for the ultimate home, Hearst Castle. Butera’s designs and accessories will honor the environment with integrity and interest. Proceeds from Hearst Castle Collection licensed designs benefit art preservation and education at the Castle. The design of the Hearst Castle Overnight bedroom is being accomplished through the generous contributions of: Architectural Detail Group, Barclay Butera Home, Castilian, Habersham, Hearst Castle Collection Design, Ambience by Minka Group, Pindler & Pindler, Taracea,  Tilevera, Jeff Margolin and Susan Ward Designs.

“I am honored to be selected as the interior designer on this project. I have a great respect for Mr. Hearst’s vision and am confident that he would be proud of the completed room in this incredible home,” states Barclay Butera, CEO and President of Barclay Butera, Inc.

The next Hearst Castle Overnight is planned to honor the 25th anniversary of Friends of Hearst Castle in 2010.

Barclay Butera / www.barclaybutera.com, www.barclaybuterahome.com

Hearst Castle / www.hearstcastle.org

Hearst Castle Collection / www.hearstcastlecollection.com

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Revolutionary Interior Design Site AvaLiving.com Empowers Consumers to Spend Smarter w. A La Carte Design Services

August 26, 2009

new_ava_4CDESIGNER ROOM EVALUATIONS & ADVICE PROVIDE EXPERT TIPS FOR CONSUMERS’ “HELP-ME-DO-IT-MYSELF” APPROACH TO DESIGN

Long Beach, CA (August, 2009) – Ava Living (www.avaliving.com) is an entirely new way for consumers to engage in design.  Consumers love to design their space and find their own personal style for their rooms.  But, sometimes the results don’t turn out the way you hope.  While, consumers may want to access professional designers’ skills, vision and product resources, most want to do it at their own pace at home, and often in an a la carte fashion.  Enter, Ava Living, with their “Help Me Do It Myself” platform.

The first of its kind, Ava Living was conceived as a trusted, community destination to provide affordable access to interior design resources, and designer-driven room evaluation tools / advice portioned a la carte. Ava Living provides consumers a resource to research interior designers, get free room reviews (from designers of their own choice) on their existing space, and purchase entry-level, specific design advice to improve their particular room.  With an international network, consumers now have access to select and choose their most compatible designer from anywhere in the world.

California consumer Synthia checked out Ava Living after some disappointing designer experiences and found Texas designer Terri Symington.  Synthia shares:  “I took my time reading the Designer profiles, viewing the photos of their work [they had posted], and reading their Room Reviews.  I noticed that most of the rooms…submitted for evaluation were typically…nothing special;   ;homes like mine.  I immediately felt less intimidated!”  In the initial DRR report, designer Terri Symington “took [my] dilemma seriously and offered objective, thoughtful, helpful suggestions”, which made Synthia feel more “confident”.  She decided to take the next step and paid a small fee for Terri’s “Designer Advice”.  Continues Synthia, “I knew that if I clicked on that button, good things would happen!  And they did!  Terri’s advice was specific and creative.  It had some surprises too, and was extremely helpful AND doable.  She provided me with an overall plan that I could prioritize and implement at my own pace and within my own budget.  … I now have Terri’s plan to keep me focused and heading in the right direction.

The revolutionary Designer Room Review (DRR) program was developed specifically with the consumer in mind.  Recognizing that many people are interested in addressing one-room-at-a-time, the DRR provides a venue for consumers to get a free ‘appraisal’ of an existing room. The DRR places members on a path to spend smarter, while tapping professional advice that can be researched at their convenience.  If the consumer likes the designer’s DRR, they may elect to pay a small fee ($39-110) and purchase specific advice through the Designer Advice program.

“Our goal is to democratize design, help consumers spend smarter, and grow designers’ global client reach,” states Ava Living co-Founder and CEO David Bassett-Parkins,  “Consumers are often intimidated by the assumed cost/risk factor of working with a professional designer.  We hope and expect to become ‘E*TRADE’ for interior design.”

The DRR is a simple, FREE three-step process accessed from the Home Page.  After reviewing designers’ work, the consumer selects a designer to review his/her room, names the room / room type, and uploads room photo(s).  Within three business days, the designer rates (1 to 3 stars) the room based on five design principles (Harmony & Unity, Balance, Rhythm, Emphasis, Proportion & Scale) in a template and states briefly what does (not) work in the room.

Consumers can have more than one designer review their room.  Upon receiving their DRRs, they may find one designer with whom they resonate and would like to know how the designer would ‘design’ their room.  This leads to the next level in building that client-designer relationship called Designer Advice, in which the designer addresses the “7 Most Important To Do’s For Your Room” in more detail.  The points are selected from a checklist that includes fabrics, furniture, space layout, wall finish, window treatments, etc.; but the advice is unique.  After this stage, the ongoing relationship continues offline between the consumer and the designer.

The DRR is a core offering of the site’s mission to serve as a meeting place for consumers to interact with designers, a marketplace, to source design, a designer showcase, and a first stop for all things interior design.

Ava Living also provides a social networking aspect to facilitate easy interaction.  Members may create a member page (similar to Facebook) in a fun and easy-to-use networking environment, and then post blogs, connect with other members, post their own and ‘inspiration’ images among other things.  Consumers, aka design enthusiasts, can view designer pages, become a ‘fan’, and search professionally designed rooms based on room type, color, or tags that are divided by ‘style’ or ‘mood’.  These engaged consumers tap their creativity and start to see which designers’ work they relate to the most, by reading their articles and posts, and by viewing the rooms they present through single photos or through AvaVision (loading multiple photos to a 360 degree view).

Media inquiries and image requests, please contact Julie Du Brow (julie@dubroworks.com) or Agnes Gomes-Koizumi (agnes@agkmedia.com) or at 310-821-2463 or 323-937-5488.

ABOUT AVA LIVING

Ava Living (www.avaliving.com) is an international vertical social network combining interior designers, consumers, suppliers and advertisers from around the world.  Ava Living inspires and informs consumers while providing access to simple, professional-grade design tools to execute their a la carte design projects from inception through execution.  The mission is to serve as a showcase, marketplace, and ecommerce meeting spot to create more design consumers, increase the velocity of consumer spending in the design industry, and transform the international design paradigm.  Ava Living is founded by successful entrepreneur veterans and 15-year business partners David Bassett-Parkins and Hanh M. Ngo

Interior Design Social-Net Site AVALIVING.com Connects Prof. Designers and Enthusiasts Globally

July 7, 2009

DESIGNERS GARNER CLIENTS FAR AND WIDE, WHILE CONSUMERS LEARN TO SPEND SMARTER AND SAVE TIME USING SITE’S ‘DESIGNER ROOM REVIEW’ AS LAUNCHING PAD TO DESIGN RELATIONSHIP

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Long Beach, CA (June, 2009) – Interior designers and design enthusiasts have a joint goal of creating a comfortable, beautiful and unique haven.  Yet, only a small percentage of people actually utilize a designer’s services.  Ava Living (www.avaliving.com), a specialized social network, has just launched its “Designer Room Review” program, a core offering of the site’s mission to serve as a showcase, marketplace, and ecommerce meeting spot where consumers meet designers and develop lasting and beneficial relationships.  The Designer Room Review (DRR) offers free professional room reviews to Ava Living members, placing them on a path to spend smarter, while tapping professional advice they can research at their own convenience and on their own terms.

“Our goal is to democratize design, help consumers spend smarter, and grow designers’ global client reach,” states Ava Living co-Founder and CEO David Bassett-Parkins,  “Consumers (aka enthusiasts) are often intimidated by the assumed cost/risk factor of working with a professional designer, while designers may not have the access to a large potential clientele without investing greatly in travel and marketing.  We hope and expect to become ‘E*TRADE’ for interior design.”

At Ava Living, design enthusiasts are able to create a member page (similar to Facebook or MySpace) in a fun and easy-to-use networking environment, while viewing designer pages, becoming a ‘fan’, saving images that inspire, and searching professionally designed rooms based on room type, color, or tags that are divided by ‘style’ or ‘mood’.  These engaged consumers start to see which designers’ work they relate to the most, with an eye to asking for remodeling help, no matter where they each are in the world.

Designers get access to a rich marketing platform, including a member page and presenting rooms through single photos or through AvaVision (loading multiple photos to a 360 degree view).  Designers may also contribute / write articles for the website and participate in the site’s Featured Designer opportunities, and more.  AvaLiving.com recognized a need from the design community to be connected, and the lack of a dedicated ‘meeting space’ for the design community to become deeply engaged.  By becoming an active member, designers can multiply their revenue through increased global consumer access and design reuse.  Through regular updates and communication, they are also able to build credibility and trust with networked members, without having to spend large amounts of time and money.

The Designer Room Review is a simple three-step process.  After reviewing designers’ work, the consumer selects a designer to review his/her room, then names the room and room type, and uploads photo(s) of the room.  The DRR is a free process through which the designer rates (1 to 3 stars) the room based on five design principles (Harmony & Unity, Balance, Rhythm, Emphasis, and Proportion & Scale) in a template and states in a few paragraphs what does (not) work in the room, within three business days. The design discussion and terms used in the DRR were carefully selected and vetted in a process of engaging designers about their training and work experience.  Designers pay a minimal monthly or annual fee to participate in the DRR program.

Consumers can have more than one designer review their room.  Upon receiving their DRRs, they may find one particular designer with whom they resonate and would like to know how the designer would ‘design’ their room.  This leads to the next level in building that designer-client relationship called Designer Advice.   The consumer pays a minimal, pre-designated (between Ava Living and the designer) fee that ranges from $39-110, and the designer addresses the “7 Most Important To Do’s For Your Room” in more extensive detail.  The points are selected from a checklist that includes fabrics, furniture, space layout, wall finish, window treatments, etc.; but the advice is unique.  After this stage, the ongoing relationship continues offline between the consumer and the designer. 

Bassett-Parkins and co-Founder and COO Hanh Ngo are an accomplished, 15-year entrepreneur team, having helped launch Netgateway (now Imergent AMEX: IIG) which is now a $140 million a year company.  They carefully researched how to make Ava Living meet both designer and consumer needs.  As a former CAD expert who serviced Fortune 100 clients for Interior Space Design, Bassett-Parkins mined many designers’ input.  They both also spoke with consumers, design-focused corporations, and read interior design white papers.  Through these focus groups, they discovered that HGTV both encourages and intimidates consumers. And they learned that people spend a lot in the design sector, the height of which was $700 million in 2007.  Bassett-Parkins and Ngo see Ava Living not only as good business, but the right forum to “bring together the underutilized and misunderstood interior designers with consumers, to create more and confident consumers of design than have ever existed before,” observes Ngo.

Media inquiries and image requests, please contact Agnes Gomes-Koizumi (agnes@agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463.