Posts Tagged ‘greenbuild’

GREENBUILD 09: American Clay Earth Plaster Announces Potential Energy Savings Generated by Clay Plaster Walls, Results of Yearlong Experiment

November 8, 2009

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American Clay Greenbuild Booth Features New Lime-Based Samples, Demo Wall, and Commercial-Use Product Enjarre

Albuquerque, NM (November, 2009) – Award-winning, patented American Clay Enterprises returns to the Greenbuild International Expo, announcing the positive results-to-date of its year-long, ongoing energy savings experiment launched at Greenbuild 08.  A press conference will be held on Weds., Nov. 11 at 12:00pm in the Press Conference Room (#126B) ; lunch will be served. The all-natural, sustainable and healthy earth plasters for walls appear to provide, on average, more temperature stability than paint in a room, and thereby energy savings. For the November 10-13, 2009, event, American Clay will exhibit in booth #3754 at the Phoenix (AZ) Convention Center.  At this space, they will have a R&D section representing new lime materials and techniques, a section with artistic panels, and ongoing demo area with their products, in which anyone can participate.

data loggersSM

The ongoing experiment, called “Dynamic Solar”, has been conducted at the American Clay facility in Albuquerque, NM, with the data in the data logger downloaded once a week.  Each unit was tested for temperature (F) and relative humidity (RH) using a Spectrum 2000 data logger with one monitoring ambient condition directly next to the test units. By comparing these, one can determine how much energy will be needed to keep a building comfortable, and then start shifting conditions to determine how to maximize energy savings. The experiment was created in response to American Clay clients who claimed energy savings after remodeling with their patented earth plasters.

 

unit 2 extopcOUT paintINTsm

The five identical test structures, 7’h x 8’w x 5’d, were built using modern framing construction with R13 fiberglass bat insulation, and one door each.  They break down in this way:

  • One has cement stucco exterior with interior paint.
  • One has vinyl siding exterior and interior paint.
  • One has cement stucco exterior with American Clay interior plaster.
  • One has vinyl siding exterior with American Clay interior plaster.

Results-to-date:

• During the hottest times of the day, the test unit with clay interior are colder, on average, than the test structures with paint interior

• During the coldest times of the day, the test unit with clay interior are warmer, on average, than the test units with paint interior

• Paint interior test units have a greater fluctuation during the hottest and coldest times of the day compared to the clay interior test structures

• Regardless of the season, the test structures with clay interior maintain a more stable interior temperature compared to the test structures with paint interior

• To insure that the test units’ position was not skewing results, the test units were rotated in August to shift exposure positions. This produced no change in results.

“As the tests progressed, I was surprised at the overall results,” says Croft Elsaesser, American Clay co-Founder and CEO.  “I expected a 2% variation.  Instead we seem to be leveling off at 6%.  This has the ability to really make a difference when considering the potential impact on a large scale.  Our next challenge is being able to quantify the actual savings this could mean to our customers.”

The internationally-recognized Greenbuild Expo (www.greenbuildexpo.org) presents the perfect opportunity to showcase how a consistently customer-service focused company–which produces a recognized, thoroughly sustainable product for building and design–continually listens to its clients, tests itself, and innovates.

At their booth, American Clay will be sharing new products in its “R&D” area, as well as showcasing artistic panels of the clay plaster prepared by Elsaesser. They will also have their signature demo area, with their three original formulations and the commercially-directed, single-coat ENJARRE, which just expanded its color palette to offer the same options as the Loma formulation.  ENJARRE has become a popular product for the company this year, and at less than $.50 per square foot to contractors, with color and binder inclusive, it gives builders a product that helps provide top indoor air quality and beauty–and can contribute toward up to seven LEED points (five in most areas)–at a very competitive price.

American Clay’s mission is to better the planet, through their commitment to healthy solutions for beautiful, calm, and healthy environments.  To that end, some in-house energy saving methods include:

  • Their manufacturing uses low inherent energy to produce our products.
  • They use no water in manufacturing.
  • Plaster is shipped dry to save shipping energy and cost.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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American Clay / Press Conf @ Greenbuild re: Energy Savings Experiment

October 29, 2009

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******* MEDIA ALERT *******

WHAT: American Clay Enterprises will host a press conference about their energy savings experiment, at the GREENBUILD International Conference & Expo. The reasons, the procedure, the science used and the results-to-date will be presented, with handouts, by American Clay CEO and co-Founder Croft Elsaesser. Last year at Greenbuild 2008, American Clay launched a yearlong experiment whereby they created multiple testing units to gather information about the energy savings, and therefore potential monetary savings, which customers of American Clay have reported in their remodeled homes.
They have also just launched a foray into China, and will discuss that as well.
The first U.S. based, U.S. made earth plaster finish, American Clay has the lowest carbon footprint per pound of any commercially produced wall finish.

WHY: Award-winning and newly patented American Clay–model of a ‘new economy’ green business in mission, product and business issues– produces the all natural, healthy, and beautiful, interior plaster finish for walls/ceilings. The plaster is non-flammable, gives additional masonry mass in rooms, resists mold growth (tested and proven), absorbs sound, and repairs/cleans easily. (www.americanclay.com)

WHEN: Weds., Nov. 11, 2009 — 12:00pm to 1:00pm
Conference runs Nov. 11-13.

WHERE: Press Conference Room
Greenbuild Int’l. Conference and Expo
Phoenix Convention Center
Phoenix, AZ

Please also visit American Clay’s booth #3754 during the show.

WHO: To schedule an interview with American Clay’s co-Founders–CEO Croft Elsaesser or Chief Vision Officer (CVO) Carol Baumgartel–please contact Julie Du Brow at 310-821-2463 ofc (in advance) or 310-922-1301 cell (at Greenbuild) or via email at julie@dubroworks.com.


ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

American Clay Earth Plaster Users Claim Energy Savings, Company Announces Launch of Experiment to Test Claims

July 2, 2009

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Albuquerque, NM (November, 2008) – Award-winning American Clay Enterprises returns to the Greenbuild International Expo to showcase its all-natural, eco-friendly earth plasters with a larger hands-on demo area. They will also discuss the start of a long-term experiment inspired by feedback from users of the products who claim that the clay provides them energy savings, in addition to the other acknowledged benefits – inhibiting mold, moderating temperature, repelling dirt, controlling humidity, sound attenuating, flexible, repairable and containing no VOCs. For the November 19-21, 2008, event, American Clay will exhibit in booth #1422 at the Boston (MA) Convention and Exhibition Center. They will host ongoing demonstrations, in which anyone can participate, and have both their original – primarily residential – earth plasters, plus their recently launched ENJARRE, a single-coat plaster directed at the commercial and multi-unit residential markets

The experiment, called “Dynamic Solar”, is being conducted at the American Clay facility in Albuquerque, NM, starting this month. It is expected to run for at least a year. They have built five identical test structures, 7’h x 8’w x5’d, of frame construction with R13 fiber-glass bat insulation, and one door each. They break down in this way:
• One has cement stucco exterior with interior paint.
• One has vinyl siding exterior and interior paint.
• One has cement stucco exterior with American Clay interior plaster.
• One has vinyl siding exterior with American Clay interior plaster.
• One has American Clay’s soon-to-launch lime stucco on exterior with American Clay interior plaster.

All the units have on the inside an identical data logger, called Spectrum 2000, with an additional one on the outside monitoring exterior atmosphere conditions around the units. The Spectrum 2000 measures the relative humidity and temperature in a space. By comparing these, one can determine how much energy will be needed to keep a building comfortable. Once they get a baseline data for each unit, they can then start shifting conditions to determine how to maximize energy savings.

“Over time we have received information about energy savings from customers,” says Croft Elsaesser, American Clay co-Founder and CEO. “At first we discounted their claims. But as more information came in, we began to look at whether there was validity to what they were saying, including one Pennsylvania graduate student who called us about energy variations in a house he was monitoring with half clay, half paint. This experiment is a real world approach to get a direct correlation to the different materials, and their impact on our energy usage. I think when the results come in, we will have the data to quantify what the energy savings could be if our plaster is used on a project. It will change the way people think about the interior materials that they use, and the value of clay for the interior walls.”

The internationally-recognized Greenbuild Expo presents the perfect opportunity to announce how a company already recognized for its thoroughly sustainable product contribution to building and design is constantly checking itself to innovate behind the scenes.

One client who claims energy savings and inspired the experiment is an architecture firm that remodeled a 1950s building. The exterior walls, roofing, insulation and substrate materials are the same throughout, but a closed-off hallway separates two sides of the building – one side is covered inside with high-quality zero-VOC paint, and the other side with American Clay plaster. They have shown a great difference in energy use between the two separately-metered areas, with significant savings on the American Clay side.

American Clay will also be continuously demonstrating their products, from their three original formulations to the new commercially-directed ENJARRE, which comes pre-tinted in eight colors (some custom available). The plaster can be applied to multiple substrates, cover CMU blocks in one pass, and typically lasts for the life of the walls. And at less than $.30 per square foot to contractors, with color and binder inclusive, ENJARRE gives builders a product that helps provide top indoor air quality and beauty–and can contribute toward up to seven LEED points (five in most areas)–at a very competitive price.

They will also be showing at Greenbuild an exciting new technique they’ve discovered that uses burlap to help manage issues with plastering corners.

American Clay’s mission is to better the planet, through their commitment to healthy solutions for beautiful, calm, and healthy environments. To that end, some energy saving company methods include:
• Their manufacturing uses low inherent energy to produce our products. i.e. 250 tons of material costs $45 in electricity.
• They use no water in manufacturing.
• Plaster is shipped dry to save shipping energy and cost. (Additional 20 pounds of water if sent premixed.)

Additional American Clay news:
• American Clay is plastered all over actor Adrian Grenier’s house in Planet Green’s “Alter Eco” show
• American Clay was featured with a moisture control experiment on DIY Channel’s “Deconstruction”.
• New Sales Team Manager Peggy Cunningham was appointed in August.
• American Clay was featured in “Extreme Makeover: Home Edition” on ABC-TV in May.

ABOUT AMERICAN CLAY ENTERPRISES, LLC:
American Clay produces award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. Moreover, the plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, http://www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

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