Posts Tagged ‘environmental’

GREENBUILD 09: American Clay Earth Plaster Announces Potential Energy Savings Generated by Clay Plaster Walls, Results of Yearlong Experiment

November 8, 2009

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American Clay Greenbuild Booth Features New Lime-Based Samples, Demo Wall, and Commercial-Use Product Enjarre

Albuquerque, NM (November, 2009) – Award-winning, patented American Clay Enterprises returns to the Greenbuild International Expo, announcing the positive results-to-date of its year-long, ongoing energy savings experiment launched at Greenbuild 08.  A press conference will be held on Weds., Nov. 11 at 12:00pm in the Press Conference Room (#126B) ; lunch will be served. The all-natural, sustainable and healthy earth plasters for walls appear to provide, on average, more temperature stability than paint in a room, and thereby energy savings. For the November 10-13, 2009, event, American Clay will exhibit in booth #3754 at the Phoenix (AZ) Convention Center.  At this space, they will have a R&D section representing new lime materials and techniques, a section with artistic panels, and ongoing demo area with their products, in which anyone can participate.

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The ongoing experiment, called “Dynamic Solar”, has been conducted at the American Clay facility in Albuquerque, NM, with the data in the data logger downloaded once a week.  Each unit was tested for temperature (F) and relative humidity (RH) using a Spectrum 2000 data logger with one monitoring ambient condition directly next to the test units. By comparing these, one can determine how much energy will be needed to keep a building comfortable, and then start shifting conditions to determine how to maximize energy savings. The experiment was created in response to American Clay clients who claimed energy savings after remodeling with their patented earth plasters.

 

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The five identical test structures, 7’h x 8’w x 5’d, were built using modern framing construction with R13 fiberglass bat insulation, and one door each.  They break down in this way:

  • One has cement stucco exterior with interior paint.
  • One has vinyl siding exterior and interior paint.
  • One has cement stucco exterior with American Clay interior plaster.
  • One has vinyl siding exterior with American Clay interior plaster.

Results-to-date:

• During the hottest times of the day, the test unit with clay interior are colder, on average, than the test structures with paint interior

• During the coldest times of the day, the test unit with clay interior are warmer, on average, than the test units with paint interior

• Paint interior test units have a greater fluctuation during the hottest and coldest times of the day compared to the clay interior test structures

• Regardless of the season, the test structures with clay interior maintain a more stable interior temperature compared to the test structures with paint interior

• To insure that the test units’ position was not skewing results, the test units were rotated in August to shift exposure positions. This produced no change in results.

“As the tests progressed, I was surprised at the overall results,” says Croft Elsaesser, American Clay co-Founder and CEO.  “I expected a 2% variation.  Instead we seem to be leveling off at 6%.  This has the ability to really make a difference when considering the potential impact on a large scale.  Our next challenge is being able to quantify the actual savings this could mean to our customers.”

The internationally-recognized Greenbuild Expo (www.greenbuildexpo.org) presents the perfect opportunity to showcase how a consistently customer-service focused company–which produces a recognized, thoroughly sustainable product for building and design–continually listens to its clients, tests itself, and innovates.

At their booth, American Clay will be sharing new products in its “R&D” area, as well as showcasing artistic panels of the clay plaster prepared by Elsaesser. They will also have their signature demo area, with their three original formulations and the commercially-directed, single-coat ENJARRE, which just expanded its color palette to offer the same options as the Loma formulation.  ENJARRE has become a popular product for the company this year, and at less than $.50 per square foot to contractors, with color and binder inclusive, it gives builders a product that helps provide top indoor air quality and beauty–and can contribute toward up to seven LEED points (five in most areas)–at a very competitive price.

American Clay’s mission is to better the planet, through their commitment to healthy solutions for beautiful, calm, and healthy environments.  To that end, some in-house energy saving methods include:

  • Their manufacturing uses low inherent energy to produce our products.
  • They use no water in manufacturing.
  • Plaster is shipped dry to save shipping energy and cost.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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American Clay’s Earth Plasters Used in “Lorax Lodge” Green Environmental Center at Girl Scout Camp in Texas

September 28, 2009

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AC Lorax Lodge 1

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GIRL SCOUT SARAH JO LAMBERT MAKES TEACHING CHILDREN TO “GO GREEN” THE FOCUS OF HER GOLD AWARD PROJECT

Albuquerque, NM (September 2009) – American Clay Enterprises, Inc. is proud to be one of the sponsors for the Lorax Lodge, a “green” environmental center created by 16-year old Girl Scout turned environmental activist Sarah Jo Lambert. Her goal is to help save the environment by creating a space where children can be educated about green practices and inspired to make a difference. Sarah’s efforts will earn her a Girl Scout Gold Award, the highest achievement for a member of the organization. Lorax Lodge—with interior walls covered in American Clay’s earth plaster–is located at Girl Scout’s Camp Rio Blanco in Crosbyton, Texas, and will be available for use by Girl Scouts, for school field trips and other visitors. The dedication will take place on October 11, 2009.

A team of fourteen design professionals committed to the cause and volunteered their time and expertise in green building to making Lambert’s dream a reality. The 800-square foot building will be constructed entirely of compressed earth blocks (CEB) and will be powered by solar energy. One section will be a place where visitors can watch and read about environmental issues while the other will serve as a place for students to do experiments focused on environmental topics. American Clay donated twelve bags of its patented, all natural, earth plasters in Loma with Bluefield as the chosen color for the center’s interior wall finish.

American Clay was the perfect choice for the project since their Earth Plasters are a unique combination of clays, aggregates and natural pigments which contain zero VOCs, are non-flammable, resist mold growth, absorb odors, provide temperature and humidity buffering, repair easily and come in recyclable packaging. It also has the lowest carbon footprint per pound of any commercially available wall finish.

“I am honored to have American Clay participate”, says Carol Baumgartel, VP of Marketing and Sales for American Clay. “Sarah Jo’s drive and commitment to the project was unstoppable, and I hope this encourages youths across the country to see what a difference they can make in the world they will inherit.”

Other green aspects of the center include windows made out of recycled glass, massive 18“ walls and an earthen floor made of compressed earth blocks by EarthCo Building Systems and the passive solar design, which uses heat and light from the sun as its power source instead of electricity.

As part of her project, Sarah has also written and developed a classroom curriculum with green teaching activities and has designed a new nature trail at the camp. For the final step of her project, she is including “The Green Challenge”, her personal plea to Girl Scouts around the world to incorporate green centers in their Girl Scout Councils.

“I believe in my project and know that I must personally take a stand to get things started”, says Lambert. “If we start teaching green concepts at earlier ages, all children will start living with the same green attitudes. I believe Lorax Lodge will be a positive educational experience for all who visit.”

ABOUT AMERICAN CLAY ENTERPRISES, LLC
American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, http://www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

ABOUT GIRL SCOUTS OF TEXAS OKLAHOMA PLAINS
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. The leading authority on girls’ healthy development, Girl Scouts builds girls of courage, confidence and character, who make the world a better place. For more information on how to join, volunteer, reconnect or donate to Girl Scouts of Texas Oklahoma Plains, visit http://www.gs-top.org.

Controversial “Downstream” Docu Premieres on Babelgum Web & Mobile

July 2, 2009

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CONTROVERSIAL OIL SANDS DOCUMENTARY “DOWNSTREAM” BY OSCAR® NOMINATED DIRECTOR LESLIE IWERKS

PREMIERES ON BABELGUM WEB AND MOBILE

First ever cross-platform online premiere takes place as Internet TV service enters the US market. Controversial environmental topics to become the editorial focus of “Our Earth”, one of network’s five main channels

 

LOS ANGELES / LONDON (March 25, 2009) – Controversial environmental documentary “Downstream” by acclaimed filmmaker Leslie Iwerks is a world-wide exclusive feature on independent Web TV service Babelgum which enters the U.S. market this week with a tailored version of its mobile video application and a redesigned Flash-based website. The 2008 Oscar shortlisted film is hosted on “Our Earth”, Babelgum’s channel dedicated to Nature and the Environment.

By launching with “Downstream”, Babelgum, the film’s Academy Award® nominated director and Emmy-award winning producer Philip Alberstat are expecting the modern day David and Goliath story of “Big Oil” in Alberta, Canada, to draw a new mass audience via the Web. This will expand upon the dedicated film buffs and socially-conscious audiences who have already seen the documentary in screenings and film festivals worldwide

Mark Cranwell, Director of Content at Babelgum and one of the producers of the documentary, speaks of the exciting possibilities ahead, “’Downstream’ is our first original production that serves as an example for future programming and complements our library of licensed programs. It is also our first effort to demonstrate the initial and ongoing value of programs released first, and exclusively, on the internet whether it be by mobile or the pc or both. We have a powerful and moving film, together with short clips and a full length feature film also on the way. We hope our film will raise the awareness of what is happening in Northern Alberta.”

“This opportunity for ‘Downstream’ to reach a large online audience is very exciting. We are thrilled to be the first to fulfill Babelgum’s vision in creating quality conscious films for people to debate, share, and align with, socially and environmentally,” states Iwerks.  “‘Downstream’ is a story of humanity and the real environmental issues facing our planet. This story resonates on both sides of the U.S./Canadian border, and we should all heed the warning signs.”

With Canada (not Saudi Arabia) as the U.S.’s primary source of oil, the film relates how one courageous doctor fights for the lives of the aboriginal people residing downstream from the oil sands of Alberta, one of the most polluting and burgeoning oil operations in the world (over a million barrels of oil per day to the U.S.).  The doctor spots a surprising increase in the rate of a rare type of cancer among the townspeople of Ft. Chipewyan, while the citizens have seen an increased amount of wildlife deformities in the river and ecosystem over the last 10 years.

“Our Earth” GM & Publisher, Laurence Billiet comments: “The channel aims not only to bring awareness to some of the greatest issues facing the planet, but also to actively support solutions-oriented programs and become an instigator of change.” The channel wants not only to encourage sharing and discussion, but also action, as expressed through the “Get Involved” links listed with the respective programs.

On Friday, April 3rd, Babelgum will launch the fun, highly-anticipated action-oriented “Extinction Sucks”. Produced in partnership with the World Wildlife Foundation and Off The Fence, it is the first-ever wildlife TV series commissioned especially for on-line viewing.

Babelgum’s goal is to act as an international ‘social glue’, bringing a wide range of content and inspiration to a global audience – like a modern-day Tower of Babel. The bubble logo is a visual pun on the company name, but also reflects Babelgum’s commitment to a green, global future.

“Downstream” and “Extinction Sucks” embeddable trailers can be accessed at http://babelgumwidgetkit.blogspot.com.

The new, free-to-use mobile application is available for download on iPhone and iPod Touch devices. Since Friday’s launch, Babelgum is already ranked #4 in iTunes’ free “Entertainment” applications and #19 across all applications.

About Babelgum

A free-to-use integrated mobile and Internet TV service, Babelgum combines the full-screen video quality of traditional television with the interactive capabilities of the Internet, and offers innovative professionally produced programming on-demand to a global audience. Babelgum recently launched an original mobile application in the United States, UK and Italy, that brings regionally tailored programming to smart phones – at present iPhone 3G, iPod Touch, Nokia (N96, N95 and 6210) and G-Phones (1 and 2) – via 3G and WiFi.

Babelgum’s editorial focus is on music, comedy, film, urban culture, nature and the environment. The company has set up two online contests to nurture independent film and music talent: the Babelgum Online Film Festival, chaired by Spike Lee (now in its second year) and the Babelgum Music Video Awards, judged by acclaimed director Michel Gondry. Babelgum also launched a Digital Studio initiative producing new, exclusive and original content. Two productions have already been completed: Downstream, focusing on the controversy over the development of the oil sands of Alberta, Canada, and Extinction Sucks, a wildlife series on the subject of conservation and protection, with the active involvement of WWF.

Babelgum’s content partners include, amongst others, EMI, Sony BMG, the Associated Press, PBS, BBC, VBS, Lonely Planet, National Geographic, Shine Limited, Cinetic Rights Management, Content Republic, IndieFlix, Gong Anime, The Workbook Project, Cinelan, IMG and Off the Fence, as well as the Seattle, Encounters, Rushes, From Here To Awesome and Renderyard Film festivals. Babelgum is an independent and privately held company with offices in the United States, UK, Ireland, France and Italy.

www.babelgum.com

 

For further information contact:

Julie Du Brow, dubroWORKS PR +1 310 821 2463, julie@dubroworks.com

Andrea Giannotti, Babelgum Media Relations Director, +44 7825 892 640,  andrea.giannotti@babelgum.com