Posts Tagged ‘avaliving’

Revolutionary Interior Design Site AvaLiving.com Empowers Consumers to Spend Smarter w. A La Carte Design Services

August 26, 2009

new_ava_4CDESIGNER ROOM EVALUATIONS & ADVICE PROVIDE EXPERT TIPS FOR CONSUMERS’ “HELP-ME-DO-IT-MYSELF” APPROACH TO DESIGN

Long Beach, CA (August, 2009) – Ava Living (www.avaliving.com) is an entirely new way for consumers to engage in design.  Consumers love to design their space and find their own personal style for their rooms.  But, sometimes the results don’t turn out the way you hope.  While, consumers may want to access professional designers’ skills, vision and product resources, most want to do it at their own pace at home, and often in an a la carte fashion.  Enter, Ava Living, with their “Help Me Do It Myself” platform.

The first of its kind, Ava Living was conceived as a trusted, community destination to provide affordable access to interior design resources, and designer-driven room evaluation tools / advice portioned a la carte. Ava Living provides consumers a resource to research interior designers, get free room reviews (from designers of their own choice) on their existing space, and purchase entry-level, specific design advice to improve their particular room.  With an international network, consumers now have access to select and choose their most compatible designer from anywhere in the world.

California consumer Synthia checked out Ava Living after some disappointing designer experiences and found Texas designer Terri Symington.  Synthia shares:  “I took my time reading the Designer profiles, viewing the photos of their work [they had posted], and reading their Room Reviews.  I noticed that most of the rooms…submitted for evaluation were typically…nothing special;   ;homes like mine.  I immediately felt less intimidated!”  In the initial DRR report, designer Terri Symington “took [my] dilemma seriously and offered objective, thoughtful, helpful suggestions”, which made Synthia feel more “confident”.  She decided to take the next step and paid a small fee for Terri’s “Designer Advice”.  Continues Synthia, “I knew that if I clicked on that button, good things would happen!  And they did!  Terri’s advice was specific and creative.  It had some surprises too, and was extremely helpful AND doable.  She provided me with an overall plan that I could prioritize and implement at my own pace and within my own budget.  … I now have Terri’s plan to keep me focused and heading in the right direction.

The revolutionary Designer Room Review (DRR) program was developed specifically with the consumer in mind.  Recognizing that many people are interested in addressing one-room-at-a-time, the DRR provides a venue for consumers to get a free ‘appraisal’ of an existing room. The DRR places members on a path to spend smarter, while tapping professional advice that can be researched at their convenience.  If the consumer likes the designer’s DRR, they may elect to pay a small fee ($39-110) and purchase specific advice through the Designer Advice program.

“Our goal is to democratize design, help consumers spend smarter, and grow designers’ global client reach,” states Ava Living co-Founder and CEO David Bassett-Parkins,  “Consumers are often intimidated by the assumed cost/risk factor of working with a professional designer.  We hope and expect to become ‘E*TRADE’ for interior design.”

The DRR is a simple, FREE three-step process accessed from the Home Page.  After reviewing designers’ work, the consumer selects a designer to review his/her room, names the room / room type, and uploads room photo(s).  Within three business days, the designer rates (1 to 3 stars) the room based on five design principles (Harmony & Unity, Balance, Rhythm, Emphasis, Proportion & Scale) in a template and states briefly what does (not) work in the room.

Consumers can have more than one designer review their room.  Upon receiving their DRRs, they may find one designer with whom they resonate and would like to know how the designer would ‘design’ their room.  This leads to the next level in building that client-designer relationship called Designer Advice, in which the designer addresses the “7 Most Important To Do’s For Your Room” in more detail.  The points are selected from a checklist that includes fabrics, furniture, space layout, wall finish, window treatments, etc.; but the advice is unique.  After this stage, the ongoing relationship continues offline between the consumer and the designer.

The DRR is a core offering of the site’s mission to serve as a meeting place for consumers to interact with designers, a marketplace, to source design, a designer showcase, and a first stop for all things interior design.

Ava Living also provides a social networking aspect to facilitate easy interaction.  Members may create a member page (similar to Facebook) in a fun and easy-to-use networking environment, and then post blogs, connect with other members, post their own and ‘inspiration’ images among other things.  Consumers, aka design enthusiasts, can view designer pages, become a ‘fan’, and search professionally designed rooms based on room type, color, or tags that are divided by ‘style’ or ‘mood’.  These engaged consumers tap their creativity and start to see which designers’ work they relate to the most, by reading their articles and posts, and by viewing the rooms they present through single photos or through AvaVision (loading multiple photos to a 360 degree view).

Media inquiries and image requests, please contact Julie Du Brow (julie@dubroworks.com) or Agnes Gomes-Koizumi (agnes@agkmedia.com) or at 310-821-2463 or 323-937-5488.

ABOUT AVA LIVING

Ava Living (www.avaliving.com) is an international vertical social network combining interior designers, consumers, suppliers and advertisers from around the world.  Ava Living inspires and informs consumers while providing access to simple, professional-grade design tools to execute their a la carte design projects from inception through execution.  The mission is to serve as a showcase, marketplace, and ecommerce meeting spot to create more design consumers, increase the velocity of consumer spending in the design industry, and transform the international design paradigm.  Ava Living is founded by successful entrepreneur veterans and 15-year business partners David Bassett-Parkins and Hanh M. Ngo

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Interior Design Social-Net Site AVALIVING.com Connects Prof. Designers and Enthusiasts Globally

July 7, 2009

DESIGNERS GARNER CLIENTS FAR AND WIDE, WHILE CONSUMERS LEARN TO SPEND SMARTER AND SAVE TIME USING SITE’S ‘DESIGNER ROOM REVIEW’ AS LAUNCHING PAD TO DESIGN RELATIONSHIP

    new_ava_4C

Long Beach, CA (June, 2009) – Interior designers and design enthusiasts have a joint goal of creating a comfortable, beautiful and unique haven.  Yet, only a small percentage of people actually utilize a designer’s services.  Ava Living (www.avaliving.com), a specialized social network, has just launched its “Designer Room Review” program, a core offering of the site’s mission to serve as a showcase, marketplace, and ecommerce meeting spot where consumers meet designers and develop lasting and beneficial relationships.  The Designer Room Review (DRR) offers free professional room reviews to Ava Living members, placing them on a path to spend smarter, while tapping professional advice they can research at their own convenience and on their own terms.

“Our goal is to democratize design, help consumers spend smarter, and grow designers’ global client reach,” states Ava Living co-Founder and CEO David Bassett-Parkins,  “Consumers (aka enthusiasts) are often intimidated by the assumed cost/risk factor of working with a professional designer, while designers may not have the access to a large potential clientele without investing greatly in travel and marketing.  We hope and expect to become ‘E*TRADE’ for interior design.”

At Ava Living, design enthusiasts are able to create a member page (similar to Facebook or MySpace) in a fun and easy-to-use networking environment, while viewing designer pages, becoming a ‘fan’, saving images that inspire, and searching professionally designed rooms based on room type, color, or tags that are divided by ‘style’ or ‘mood’.  These engaged consumers start to see which designers’ work they relate to the most, with an eye to asking for remodeling help, no matter where they each are in the world.

Designers get access to a rich marketing platform, including a member page and presenting rooms through single photos or through AvaVision (loading multiple photos to a 360 degree view).  Designers may also contribute / write articles for the website and participate in the site’s Featured Designer opportunities, and more.  AvaLiving.com recognized a need from the design community to be connected, and the lack of a dedicated ‘meeting space’ for the design community to become deeply engaged.  By becoming an active member, designers can multiply their revenue through increased global consumer access and design reuse.  Through regular updates and communication, they are also able to build credibility and trust with networked members, without having to spend large amounts of time and money.

The Designer Room Review is a simple three-step process.  After reviewing designers’ work, the consumer selects a designer to review his/her room, then names the room and room type, and uploads photo(s) of the room.  The DRR is a free process through which the designer rates (1 to 3 stars) the room based on five design principles (Harmony & Unity, Balance, Rhythm, Emphasis, and Proportion & Scale) in a template and states in a few paragraphs what does (not) work in the room, within three business days. The design discussion and terms used in the DRR were carefully selected and vetted in a process of engaging designers about their training and work experience.  Designers pay a minimal monthly or annual fee to participate in the DRR program.

Consumers can have more than one designer review their room.  Upon receiving their DRRs, they may find one particular designer with whom they resonate and would like to know how the designer would ‘design’ their room.  This leads to the next level in building that designer-client relationship called Designer Advice.   The consumer pays a minimal, pre-designated (between Ava Living and the designer) fee that ranges from $39-110, and the designer addresses the “7 Most Important To Do’s For Your Room” in more extensive detail.  The points are selected from a checklist that includes fabrics, furniture, space layout, wall finish, window treatments, etc.; but the advice is unique.  After this stage, the ongoing relationship continues offline between the consumer and the designer. 

Bassett-Parkins and co-Founder and COO Hanh Ngo are an accomplished, 15-year entrepreneur team, having helped launch Netgateway (now Imergent AMEX: IIG) which is now a $140 million a year company.  They carefully researched how to make Ava Living meet both designer and consumer needs.  As a former CAD expert who serviced Fortune 100 clients for Interior Space Design, Bassett-Parkins mined many designers’ input.  They both also spoke with consumers, design-focused corporations, and read interior design white papers.  Through these focus groups, they discovered that HGTV both encourages and intimidates consumers. And they learned that people spend a lot in the design sector, the height of which was $700 million in 2007.  Bassett-Parkins and Ngo see Ava Living not only as good business, but the right forum to “bring together the underutilized and misunderstood interior designers with consumers, to create more and confident consumers of design than have ever existed before,” observes Ngo.

Media inquiries and image requests, please contact Agnes Gomes-Koizumi (agnes@agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463.