Is Foursquare the new Diary?

January 25, 2011

I’ve kept a daily hand-written diary since I was 14.

 

I’m turning 46 next month.

 

As I was driving home tonight listening to “Mexican Home” by John Prine, not sure of the connection but my mind wandered to the last few days and how many different art events I had attended (it’s LA Arts Month here in L.A.).  Because I’ve been so busy, I’m a day or two behind in writing up my diary—and yes, I do “catch up” so I have daily entries.  Obsessive?  Maybe so; but it also provides a sense of completion for me, as well as a wonderful way to recall what I did and when.  Some people have that instantaneous memory that can relay where they were on what date, doing what and with whom.  Not I.

 

When I’m this busy, the days seem to run into each other, and suddenly I realized that my regular check-ins on Foursquare would be providing me that memory trigger to be able to accurately document my days in my diary.  And then it hit me further:  these two conduits through which I keep track of my world could not be more different.  One is utterly private; my penmanship is so messy and small, I’ve never had to have a lock on my diary to protect either against my little sister (as a teen) nor potentially nosy mates (as an adult).  The other could not be more public. (And just to address it:  yes, Facebook could be used the same way, but I personally don’t use FB as much for where I am as for posting articles, sharing photos, etc., with the periodic–hopefully relevant–post about what I’m doing.)

 

Everything is shorter, more compact these days when it comes to information.  Complex thoughts or bits of information are consistently “dumbed down” to the simplest catchphrase.  Foursquare is a perfect example of that.  You don’t even NEED a catchphrase, you just find your location when you are someplace, and click “Check In.”  Yet I’m hooked.  Maybe because I’m a marketer; maybe because I know I have the counter-response to it in the evening, when I sit down and review the day.

 

I’m not declaring my diary entries as scintillating as ones would be from, oh, Lindsay Lohan (if she had the wherewithal to write one) or Bill Clinton (who did).  Admittedly, after 31 years of notebooks that range in style from flowery teenage diaries to “Composition Books” to the current recycled notebooks, the process often is quite rote (“Woke up, went to gym, worked at desk most of day…”).  But inevitably, as I quietly let the pen take over and enter a stream-of-consciousness mode, a nugget may creep in, something I did or read that I hadn’t realized had much significance at the time; or very personal reflection to an emotional event.  The privacy of my one-woman dialogue also periodically encourages snarky running commentary on any ridiculous personalities or situations I’ve encountered that day—a la Ricky Gervais at the 2011 Golden Globes.  Better here than ‘in public’.

 

You just don’t get this with Foursquare (and hopefully on Facebook, you don’t go overboard either).  There is something magical about a personal, thoughtful relationship with oneself; I treasure it.

 

I love that I can check in on Foursquare, earn my points that will someday get me a free Starbucks coffee or make me Mayor of my gym.  It’s a hoot!  But in our days that are inundated with information from every corner imaginable corner—phones, iPads, radio, TV, YouTube, eNewsletters, newspapers, etc. etc.—that quiet time with my own diary, my own reflection (even if you do it on your iPad) is a valued, and PRIVATE outlet, even when it feels periodically like an obligation after this many years…one I just can’t seem to let go.

 

Pamela’s Products Announces Their “BE MORE” in 2011 Campaign

January 5, 2011

(Ukiah, CA— December 2010)   Pamela Giusto-Sorrells’, Founder of Pamela’s Products, message to everyone for 2011 is quite simply to “Be More.”  The founder of Pamela’s Products—the award-winning, dedicated gluten-free company of Fast, Easy & Delicious baking mixes, gourmet ready-to-eat cakes, and packaged cookies—has created twelve fun and inspiring monthly mantras on how to get more out of the year.  These two-word phrases can be applied to all parts of one’s life.  The enjoyment of food and bringing people to the table is certainly one way of living life more fully… especially when everyone can enjoy the same food.  With each monthly mantra, Pamela suggests user-friendly gluten-free recipes or illustrates how you can make the month more fulfilling and create quick, easy and delicious meals.

The “Be More” Campaign kicks off with January’s message to “Live More”.  Most of us want to begin the New Year on the right foot and often make resolutions to be healthier—from exercise, to eating, or just being good to ourselves.  The New Year is an ideal time to regain focus and bring balance back into our lives to enhance and enrich our daily routines.    Always mindful of time and convenience, Pamela’s gluten-free meals or snacks are fast and easy, giving you that time to “Live More”.

As a working mother herself, Pamela created her monthly mantras to share, and to remind herself as well.  “It’s so easy to get caught up in the day to day grind,” says Pamela.  “I hope these little monthly reflections help all of us focus—even for a few minutes—on what makes each of us happy, either on our own or as we engage others.  For me, making and sharing great food that brings everyone together—gluten-free and not—is my avenue to being more.”

To “Live More” this January through food, create some specific treats or circumstances:

  • Treat yourself to a quiet moment with Pamela’s Products Traditional Cookies (8 flavors) and a cup of tea
  • Make delicious and healthful baked treats for loved ones. (Using Pamela’s Products Baking Mixes)
  • Going to a dinner party? Grab a Pamela’s Cheesecake to satisfy your sweet tooth
  • Make your own gluten-free bread with little effort, perfect for sandwiches as the kids head back to school (Pamela’s Gluten-Free Bread Mix) – print a recipe card with lunch box ideas at www.pamelasproducts.com/LiveMore
  • Expand your knowledge of what’s going in your body!  Seek out ingredient listings that you can pronounce and that are of high quality (Hint: Pamela’s Products)
  • Sign up for May’s Gluten-free Challenge and start early getting bi-monthly tips! (www.GoGFchallenge.com or www.Facebook.com/GFchallenge)

 

OTHER NEWS:

Events:

o      Pamela’s Products will be exhibiting at the San Francisco Fancy Food show, Jan. 16-18, as well as participating in the concurrent Food Fête.

o      Pamela’s Products will be exhibiting on Natural Products Expo West, which takes place from March 10-13, at the Anaheim Convention Center.

Pamela Giusto-Sorrells, founder of Pamela’s Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK.  Pamela’s Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman’s Day, Real Simple and many other outlets.

For additional information on Pamela’s Products, please visit www.pamelasproducts.com. Recipe variations and baking information may be found at www.pamelasproducts.com/recipe_frames.html.  Media inquiries, please contact Agnes Gomes-Koizumi (agnes@agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463.

ABOUT PAMELA’S PRODUCTS

Pamela’s Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela’s Products can be found in natural food and grocery stores throughout North America and on the web at http://www.pamelasproducts.com.  Setting the standard for great taste since 1988, Pamela’s Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix holding the #1 position in the entire Natural Foods category.  Pamela’s Products strives toward taste perfection – everything is gluten-free, many are non-dairy and soy-free, some are organic.

Pamela’s Products are a tried-and-true staple for Celiacs. Celiac Disease is the world’s most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten.  Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, “About”.)  People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or ‘natural’ diet, also frequently turn to Pamela’s Products for satisfying that sweet tooth or simply for making bread or pancakes.

 

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2011 Begins…and fare thee well to 2010

January 4, 2011

Well, we’ve had a pretty nice beginning to 2011 today, folks.  And happy to be in the new year.  I don’t usually wish a year to be gone, but I think I was pretty done with 2010.

Rang in the new year with an evening of close friends, good food and maybe my best bowling score ever (177, thank you very much!) after a very special trip for Christmas to Paris and the outskirts, spending most valued time with my sister and my niece and 2 nephews.  And…I was highly fortunate to miss any travel weather issues.  

I got to play with my new iPad on the trip, but plan to delve into the world of apps and iPad possibilities strongly in 2011.  And after seeing “The Social Network” and “The King’s Speech”, I’m re-inspired to create and push through any potential obstacles.

And now we lunged today headfirst into 2011 with our current projects which we are proud of and excited about:

Also we continue to actively lend our services to the West Los Angeles branch of the U.S. Green Building Council, where we’ve met an incredible group of people.

More to come, but let’s go with that for now.  We also are pleased to see several wonderful pieces just published today on former beloved client DedeMed, especially  http://www.coastmagazine.com/articles/denisehazime-1522–.html.  Reading that, you’ll start cooking Mediterranean tomorrow, and what a fun 2011 that would launch!

And one other item:  I hope to start writing, blogging, whatever you want to call it, more this year…encouraged by a dear friend.  It’s something I always put off, but am hopeful to meet that challenge this year, and as client Pamela (Pamela’s Products) says in her campaign for 2011:  BE MORE!  Don’t ya just love it?

CHEERS, everyone!

AMERICAN CLAY’S NEW “PlasterPlus” BRINGS HARD, NO-VOC, REPAIRABLE PLASTER TO COST OF ZERO-VOC PAINT

October 25, 2010

NEW PRODUCT TARGETS BIG BUILD, COMMERCIAL & INDUSTRIAL DEVELOPERS

Albuquerque, NM (October 2010) – American Clay Enterprises, Inc. has created a game-changer in cost and durability for commercial interior wall finishes. Our new PlasterPlus™  binder is added to the American Clay earthen plasters, resulting in a hard, yet repairable, No-VOC finish for the cost of a high quality, Zero-VOC paint job.  PlasterPlus™  is sold dry in 27 lb. lots through select commercial distributors, and is intended for commercial projects—such as healthcare, hospitality, universities—and big build residential.  The polymer binder has No-VOCs, is mold resistant, extremely easy-to-apply, and still can contribute up to eight (8) LEED points—along with singularity and timeless beauty—to any project. No wonder the field response has been ardently positive thus far.

American Clay has been used for numerous commercial / industrial jobs to date—from hotels (including Disney) and retail to schools, colleges, spas and churches. (Partial list attached.)  Now with PlasterPlus™ , American Clay can replace paint more equitably:  for 80,000 sq. ft. projects, the cost can come in as low as $1.00 per sq. ft., including labor and product.  Adding the completely repairable binder to the single-coat commercial Enjarre™, as well as to any of the color-integral American Clay premier Legacy products, results in the easiest, hardest surface application of American Clay to date, and at the cost of both your texture and your “Zero-VOC paint”.

PlasterPlus™-enhanced American Clay provides big project builders and developers the following benefits:

∗∗ Product cost as low as $.38 per sq. ft. for Enjarre™  one-coat application system.
Added hardness and increased ease of application.
∗∗ Longevity outlasting a painted wall, creating cost, labor and time savings. It does not need to be repainted for the life of the walls because the clay itself resists dirt and grime.
∗∗ Resistance to fading due to he natural mineral pigments.
∗∗ Highly suitable for economical spray-on application in one- or two-coat systems.
∗∗ Creates less than 5% on-site waste of material during application.
∗∗ Unlike other acrylic, gypsum or lime specialty finishes, walls coated with American Clay plaster with PlasterPlus™  can be wetted and reworked after application (without adding additional binder) to achieve desired results and yet is hard and durable.
∗∗ Cleanup is much quicker and easier than with paint, since there is no thick latex binder involved.
∗∗ As with the Legacy products, this new binder is a No-VOC, Zero Formaldehyde choice for your walls, bringing humidity and temperature moderating qualities to your project’s interior environment.
∗∗ As with the Legacy products, unlimited visual and textural possibilities.

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this product development.  “It took us a year of rigorous in-house testing and third party verification on VOC and formaldehyde levels to assure our team that we had a superior material to provide to large-scale builders and developers. Our goal is always to maintain a healthy indoor air quality to both applicator and the end-user.”

Just like American Clay’s existing product line, PlasterPlus™ is suitable for most substrates.  It will be sold in dry 27 lb. lots.  PlasterPlus™  is available through select commercial distributors; please contact sales@americanclay.com for a list.  Our countrywide system of approved applicators will be able to purchase this product in bulk for their projects.

Responses to the product thus far provide real world reaction:

“American Clay’s Enjarre Product with the PlasterPlus binder surprised us.  Here at Escondido we have a strong focus on the quality of the materials we use.  The quality of this product was what we would expect from a venetian plaster. The biggest difference was being able to get the quality we insist on without the budgetary considerations that a premium finish would typically require.” – Steve Markham, Escondido Vice President (model homes plus 65,000 square feet of Clubhouse and Spa)

“Our crew worked with PlasterPlus for the first time last week. They texted me from the project site to say how awesome the product is. The workability made the install easier and they were pleased with the look. They found compression to be “like a dream” and loved the result. The clients were delighted.
…We’ve been working on getting American Clay specified for a commercial building in downtown Denver, for about 3 years. The designer is innovative and wants to specify the clay, but recently the developer was concerned about “hardness” so it looked like we would lose the project. I made up some sample boards with the new PlasterPlus. The designer …called me and said that they were “really impressed” with the hardness of Enjarre with PlasterPlus and they intend to use it in the project.” – Deborah Hall, PhD, LEED AP; Owner, Hall’s Walls

American Clay is also posting today on http://www.americanclay.com under “Professional –> Commercial Projects” page:  the PlasterPlusTM  sellsheet, MSDS sheet, application instructions and a FAQ.

ABOUT AMERICAN CLAY ENTERPRISES, INC:
American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters, the commercial ENJARRE™  single coat plaster, and its new PlasterPlus™  binder offer a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, durable and unique option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  http://www.americanclay.com.
U.S. PAT No. 7,485,186 B2

Recent Project Portfolio

Oct. 19: “Can a Revitalized L.A. River Be a Catalyst for a Greener L.A.?” / USGBC-LA Westside

October 8, 2010

Rock the Boat Announcement_FIN

American Clay DIY Game-Changer: Plaster ROLLS-ON w. Up & EZ!

September 29, 2010

AMERICAN CLAY’S NEW ‘Up & EZ!’ BINDER MAKES CLAY PLASTER ROLL-ON

UP TO 8 LEED POINTS, TOP INDOOR AIR QUALITY & BEAUTY JUST GOT EASY


Albuquerque, NM (September 2010) – American Clay Enterprises, Inc. has created a game-changer in the world of wall plasters.  Message? Throw away that hawk!  With the help of the company’s new Up & EZ! binder material, the long-hoped for roll-on application of their celebrated, healthy clay plaster interior finishes is ready for release. Up & EZ! is being shipped to local dealers who have been anticipating the no-VOC, mold resistant and easy-to-use product that continues to contribute up to eight (8) LEED points—along with timeless beauty and creativity—to any project.

American Clay can replace paint with this completely reemulsifiable–and therefore repairable—binder that is added to any of the color-integral American Clay premier Legacy products (Loma, Porcelina and Marittimo) to make it a roll-on product, as well as serving as a hardener.

Up & EZ! Roll-on Binder from American Clay

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this goal. “We have been developing a product that would eliminate the hawk-to-trowel process for Do-It-Yourselfers, one of our most respected customer groups.  We are incredibly excited to know that anyone now can grab a roller, and put the clay on the wall, followed by a simple pass with a trowel…thereby changing the air quality in any room, and providing the DIYer ease-of-use and total creative control!”

Yes, you will still need that trowel, but only once the clay is already rolled on with a 1¼” nap roller.  American Clay realized over the years that the process of moving the clay from the hawk to the wall with a trowel can intimidate a typical DIYer.  With the new Up & EZ! binder, they had several inexperienced DIYers—who barely had ever painted–test the new roll-on process. In under seven hours, these novices taped walls, rolled on 280 sq ft of LOMA (with Up & EZ! mixed in) in two coats, trowelled back the clay, compressed it, cleaned the roller and trowel, and put the furniture back. They also found that cleaning the clay off the roller was much quicker and easier than with paint, since there is no thick latex binder involved.

American Clay is also posting today a “How-To” video on their website and YouTube Channel, downloadable instructions/brochure, examples, as well as pricing on their site (http://americanclay.com/your-diy-info).  For dealers/distributors, a sell sheet and MSDS sheet is also available now.

As with the Legacy products, this new binder is a non-toxic, safe choice for your walls, bringing humidity and temperature moderating qualities to your room’s environment.  Adds Elsaesser, “It took us a year of rigorous third-party testing to assure our team that we had a no-VOC material to provide the homeowner.”

The Up & EZ! system keeps the price of American Clay’s Legacy products at $1.00 to $1.45 per square foot, when installed by a DIYer.

Just like American Clay’s existing product line, Up & EZ! Is suitable for most substrates, making it that much easier for the DIYer to obtain the texture, beauty and comfort of our classic earthen plasters. It will be sold in 1-lb. individual packets, available through American Clay distributors and dealers listed on http://www.americanclay.com.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, elegant and durable option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  www.americanclay.com.

U.S. PAT No. 7,485,186 B2

DIYer 'after' shot with Up & EZ!

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American Clay 2010 Makeover Contest Winners Announced

September 15, 2010

Judges Highlight Winners’ Artistry, Choice of Chem-Free Plaster over Synthetics

September 15, 2010

Albuquerque, NM (September 2010) – American Clay Enterprises, Inc. is proud to announce the winners of its 2nd annual Makeover Contest! Selena Hoit from Hayden, ID is the Grand Prize winner and the Honorable Mention winner for Professional category and Michele Kolb from Nantucket, MA is the Grand Prize winner for the Do-It-Yourself (DIY) category. The submission period began April 15, 2010 and ended July 15, 2010.  Professionals and DIY-ers submitted projects in their respective categories to show off their remodeling and renovating skills using American Clay’s award-winning, patented, all-natural earth plasters to re-do a room.

This year’s contest attracted four leaders in the green building field as judges: Mary Cordaro, President of Mary Cordaro Inc. a certified Bau-Biologist; Eric Corey Freed, LEED AP, Hon. FIGP, author, green building expert and Principal of organicARCHITECT; Kelly LaPlante, leading eco-interior designer and founder of Standard Magazine; and Danny Lipford, home improvement expert and Host and Executive Producer of the Emmy-nominated television showToday’s Homeowner with Danny Lipford®. American Clay CEO Croft Elsaesser also participated as a judge.

Selina Hoit, Professional, Grand Prize-"After"

For the contest, professional applicator Selina Hoit (http://creativejuicesdecor.blogspot.com) created an “old world” look for her client’s living room. She used American Clay’s Loma in Acacia with Mud Glue as a primer and Loma in Acacia as a topcoat. She also used the colors Savannah Moss, Palomino Valley, and Tuscon Gold brushed to create the effect of aged clay, in essence, a fresco. “I am thrilled that American Clay’s truly natural, healthy, 100% chemical free clay plaster can be applied with such beauty and artistry by the experts,” noted judge Mary Cordaro. “It proves that synthetics are not the only answer–a frequent and mistaken belief often held by highly skilled craftspeople.”

Michele Kolb, DIY, Grand Prize-"Before"

Michele Kolb renovated a historic 1747 Nantucket house, the first LEED (gold or silver, TBD) certified historic house renovation on Nantucket. She installed American Clay walls in Porcelina’s Sugarloaf White with a lime wash to resemble what the original 1747 walls may have looked like and to achieve LEED points for healthy air and recycled products. It was used in the living room, bath, stairway, and master and children’s bedrooms. Judge Kelly LaPlante selected a few shots of this house to publish in her debut issue of her new online publication, Standard Magazine. “The winners showcased what I love about American Clay in the first place – a gorgeous, healthy finish that brings a room to life,” wrote Eric Corey Freed.

Michele Kolb, DIY, Grand Prize-"After"

In the Professional category, 2nd place goes to Justin Evans from Dallas, TX (http://www.evansnaturalfinishes.com), for his condo remodel:  all common room walls and hallways he finished with Lomalina, then compressed and lightly burnished with specialty trowels. Honorable Mention goes to Grand Prize winner Selina Hoit for her second project submission: the guest room of a 5,000 sq. ft. home she’d done prior. The room’s fresco-like result required special ‘aging’ and blending skills. Selina notes, “I loved the depth…and I have fun pushing the product.”

In the DIY category, the Runner Up is the team of Brian and Margaret Gertz of La Quinta, CA, for the

remodel of their Lake Havasu vacation home. After initially using American Clay for the ceiling between beams, they say, “it turned out even more beautiful than we expected” and expanded their use to all the walls in their kitchen, living room, entry and informal eating area.

Submissions for each project were judged based on aesthetics, quality of application, and overall creativity in the use of American Clay.

Prizes differ for professionals and DIYers. The Professional Grand Prize winner will receive $1,000 toward their choice of local advertising OR a private artist training class by American Clay’s professional staff and $500 worth of product; the Runner-up will receive $500 of local advertising OR $500 worth of product. The DIY Grand Prize winner can select either $1000 worth of American Clay product OR $500 cash; and the Runner-up can choose to receive either $500 of American Clay product OR $250 cash. A press release will be serviced to national and regional media announcing the winners with an image of their rooms.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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DEDEMED’S MEDITERRANEAN KITCHEN TAKES THE INTERNET AND YOUTUBE BY STORM WITH INTERACTIVE VIDEO RECIPES AND COOKING TIPS

June 24, 2010

Ranked the #1 Most Watched Hummus Recipe Video Online

Hummus

Irvine, CA (June, 2010) – Mediterranean cuisine specialist Denise Hazime has made quite a name for herself on the internet and has even been touted as the reigning “Queen of Hummus” by The Wall Street Journal. But to the millions who are familiar with her online persona, and have made her Hummus video the #1 Mediterranean cooking video on YouTube, she goes by Dede of Dede’s Mediterranean Kitchen, commonly known as DedeMed.  Since 2007, Denise has run DedeMed.com, an interactive website where visitors can learn how to make their favorite Mediterranean dishes, created over 65 video recipes to date, opened the very first Mediterranean food stand on Marine base Camp Pendleton, and is set to debut her own spice line this year.

Before opening a food stand or starting a spice line, Denise already had a large, loyal following of foodies, cooks, the health-conscious, and people who wanted to get in touch with their cultural roots, devoted to her tried-and-true authentic recipes and her quick-and-easy cooking tips that give this tradition-based cuisine a modern twist. Her Hummus video on DedeMed’s YouTube channel (www.youtube.com/dedemed) is the #1 Mediterranean cooking video (with close to 400,000 views to date) on the internet and 3rd only to two Food Network cooking show videos in the general cooking video category. DedeMed’s YouTube channel features more than 65 videos so far of Denise preparing a large variety of traditional Mediterranean dishes – everything from Hummus, to Falafel, to Baklava and Couscous.

“I would have never imagined that by starting DedeMed–inspired by my husband, friends, and Time magazine’s Dec. 2006 cover on YOUTube–that I would have touched so many lives through a cooking website. Out of love for my mother and passion for eating, I learned how to prepare Mediterranean and Middle Eastern food, so that I could help her cook for so many family members. From that joy and passion, I realized I could share this with the rest of the world”, says Denise.

The proof is in the rose water pudding – Denise’s cooking videos are an internet sensation, and testimonials from her fans keep flooding in: “You have helped me make things I never could have done without you.” (Leila M.). “It’s so hard to learn some…recipes because my family never measures. Your videos are easy to follow and have really been a great help.” (Diana). “It was so refreshing to see your recipes on Youtube. I never made my own hummus until I saw your video. I can’t believe …[it] is the best hummus that I have ever had!” (Ankstar). “You are so efficient in your videos and it feels like family when you cook.” (Solange B.). “It’s super fun and easy to pay to attention. You got a great attitude and attention to detail is awesome” (Moe K.). “I am obsessed with your site!” (Lina Z.).

The popularity of her cooking videos and the advice of her husband Crisantos (a Marine veteran) ensured that a Mediterranean food stand—called DedeMed’s Shawarma House–would be very popular among returning Marines at Camp Pendleton. “Whenever we go to war with a country, we bring back the food,” he told the reporter in an interview with the Wall Street Journal. This proved to be true, as hoards of returning Marines became returning customers as well.

Even before experts gave it the credit it deserves and placed it at the top of the pyramid (so to speak) as one of the healthiest diets in the world, Denise had long known of the benefits of following a Mediterranean diet. Olive oil, garlic, spices the likes of cumin and cardamom and now the chickpea have all been touted for their health-bestowing benefits and disease-fighting characteristics.

DedeMed.com has had a far-reaching impact on those interested in learning more about Mediterranean cooking around the world. With DedeMed.com, Denise has turned her love of cooking and knowledge of Mediterranean food into more than just a hobby. She shares her art of cooking Mediterranean cuisine with all those who want to learn to cook, eat healthy, and live better.

Media inquiries, please contact Rosette Pambakian (rosette@dubroworks.com) or Julie Du Brow (julie@dubroworks.com) at 310-821-2463.

ABOUT DEDEMED:

DedeMed (www.dedemed.com) offers a comprehensive list of interactive video recipes of Mediterranean cuisine as well as an online store for purchasing useful cooking utensils and the DedeMed spice line. DedeMed’s Hummus video consistently holds the rank of #1 most viewed Hummus video, and is the most viewed Mediterranean cooking video to date.

Hummus Video:

http://www.youtube.com/watch?v=W4uSf0d5yhw (original – 387,000+ views)

http://www.youtube.com/watch?v=rGDJaVAKN7E (‘rereleased’ – 22,000+ views)

American Clay Enterprises, Inc. Develops Training Program, Increases Business Opportunities for Union Locals with the Help of O.P & C.M.I.A.

March 18, 2010

March 10, 2010

Albuquerque, NM (March 2010) – American Clay Enterprises, Inc., makers of the patented, award-winning, natural and healthy plasters for interior walls and ceilings, is working with the Operative Plasterers and Cement Masons International Association (OP&CMIA) developing an American Clay training program for the Union Locals. After great success in doing so last year with Plasterers Local 66 in San Francisco, Shaylor Alley, American Clay’s VP of Technical Support, and Gerry Ryan, the Director of Training for OP&CMIA, have spearheaded the program.

American Clay participated in the OP&CMIA booth at last month’s World of Concrete in Las Vegas. Typically the Cement Masons are focused on their ‘concrete thing’, states the American Clay Newsletter, and the Plasterers demonstrate high-end finish products. This year, in anticipation of rolling out the American Clay program, the masons did ‘wet wall demos’ of American Clay products. “It was sheer joy watching these professionals, guided by Isaac Leos, experiment and perfect American Clay walls,” states Peggy Cunningham of American Clay, who attended the event.

“We had not been thinking about ‘concrete professionals’ as American Clay prospects, but clearly we were missing something!” adds Alley. “No one came to the booth looking for plaster, however booth representatives were asked over and over: ‘I’m here to find new and innovative products for our customers. This looks cool! Can my guys learn American Clay?’ Everyone is thinking outside the box now, to increase business opportunities.”

Last year, the Plasterers Union 66 announced funding from the California Labor Federation and State Building & Construction Trades Council of California (SBCTC) to prepare journey-level workers for transitioning into the new green economy. Having discovered American Clay, the Journey person plasterers were able to upgrade their skills and offerings using the revolutionary green interior plaster wall finish.

Many attendees at OP&CMIA who were looking for new and innovative products for their customers were excited to find out more about American Clay and eager to have their contractor and applicators learn to apply American Clay.

ABOUT AMERICAN CLAY ENTERPRISES, INC:
American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, http://www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

April 2: Grand Opening-L.A.’s ZENERGY House / Ed Begley, Sen. Pavley speaking

March 5, 2010

For Immediate Release

RESIDENTIAL ENERGY ASSESSMENT SERVICES, INC. (REAS) PRESENTS THE  GRAND OPENING OF THE  ZENERGY HOUSE, LA’S FIRST COMPREHENSIVE “GREEN” REMODEL

WHAT: Residential Energy Assessment Services, Inc. (REAS) presents the GRAND OPENING of the ZENERGY House, its green residential remodel project located in Studio City, CA. The grand opening will feature noted environmental activists, tours, and refreshments.

ZENERGY House was conceived as a living example and educational tool for the average person to learn about and incorporate greener elements into their home environment.  The one-story home was originally built in 1950 and includes 3 bedrooms, 3 bathrooms, 2,450 sq. ft. of living space, and a pool. The home was selected because of its unique architecture and because the home’s size reflects the national average for square footage.

The ZENERGY House will host a number of seminars and tours for architects, builders, designers, government officials, realtors, financial institutions, homeowners and other interested parties through 2010.  Supporting ZENERGY House’s educational mission, tours will be performed by students from LACHSA (Los Angeles County High School for the Arts)‘The Giving Tree Club’ who have attended specific training events at the property.

The project’s major improvements address the mechanical systems; lighting; energy management systems; building envelope; ventilation; water conservation; appliances; interior finishes; and renewable energy. The home also showcases green furnishings; textiles; art; and wallpaper. For a complete listing of materials, sponsors and technologies used in the home please visit: www.ZenergyHouse.com.

WHO: Speakers at the event include renowned environmental activist Ed Begley, Jr., Senator Fran Pavely, author of bill AB 32 – the California Global Warming Solutions Act of 2006, and Tammy Schwolsky, CEO of REAS, Inc.

WHY: The ZENERGY House project was created by REAS as a prototype for “greening” existing homes. This High Performance Green Home is the first comprehensive remodel in Los Angeles that combines building science based energy auditing with environmentally responsible design and construction to create a net-zero energy, healthy, whole house designer showcase. The benefits of a high performance green home are improved health, safety, comfort and the ability to protect property values from escalating energy costs.

The work of REAS and the ZENERGY House project reflect the goals outlined by Pres. Obama’s plan for incentives for homeowners to make energy efficiency investments in their homes, through, for example, his proposed “HOMESTAR” program and “Cash for Caulkers”.

WHERE: 4426 Irvine Ave., Studio City, CA 91602

WHEN: Friday, April 2nd 2pm-5pm.  Tours begin at 2:30pm.

For Additional Information please visit http://www.ZenergyHouse.com

Media Inquires: Please contact Julie Du Brow at 310-821-2463 / Julie@dubroworks.com or Agnes Gomes-Koizumi at 323-937-5488 / agnes@agkmedia.com

ABOUT REAS

Residential Energy Assessment Services, Inc. (REAS) is a multi-disciplined consulting, auditing and training firm with extensive expertise in Energy Efficiency Building Analysis with a focus on auditing, design and rehabilitation. REAS provides cost-saving energy solutions to provide owners and agencies with planning and implementation of energy-efficient technologies, water conservation and renewable energy systems. REAS consultants are LEED APs, HERS, BPI and GreenPoint Rated Professionals and is a licensed general contractor. The REAS, Train to Sustain program provides comprehensive green job training to build an inclusive infrastructure of skilled professionals to meet the demands of the emerging green economy. www.ReasEnergy.com.