Archive for the ‘Interior Design’ Category

American Clay’s Earth Plasters Used in “Lorax Lodge” Green Environmental Center at Girl Scout Camp in Texas

September 28, 2009

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AC Lorax Lodge 1

AC L0rax Lodge 2

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GIRL SCOUT SARAH JO LAMBERT MAKES TEACHING CHILDREN TO “GO GREEN” THE FOCUS OF HER GOLD AWARD PROJECT

Albuquerque, NM (September 2009) – American Clay Enterprises, Inc. is proud to be one of the sponsors for the Lorax Lodge, a “green” environmental center created by 16-year old Girl Scout turned environmental activist Sarah Jo Lambert. Her goal is to help save the environment by creating a space where children can be educated about green practices and inspired to make a difference. Sarah’s efforts will earn her a Girl Scout Gold Award, the highest achievement for a member of the organization. Lorax Lodge—with interior walls covered in American Clay’s earth plaster–is located at Girl Scout’s Camp Rio Blanco in Crosbyton, Texas, and will be available for use by Girl Scouts, for school field trips and other visitors. The dedication will take place on October 11, 2009.

A team of fourteen design professionals committed to the cause and volunteered their time and expertise in green building to making Lambert’s dream a reality. The 800-square foot building will be constructed entirely of compressed earth blocks (CEB) and will be powered by solar energy. One section will be a place where visitors can watch and read about environmental issues while the other will serve as a place for students to do experiments focused on environmental topics. American Clay donated twelve bags of its patented, all natural, earth plasters in Loma with Bluefield as the chosen color for the center’s interior wall finish.

American Clay was the perfect choice for the project since their Earth Plasters are a unique combination of clays, aggregates and natural pigments which contain zero VOCs, are non-flammable, resist mold growth, absorb odors, provide temperature and humidity buffering, repair easily and come in recyclable packaging. It also has the lowest carbon footprint per pound of any commercially available wall finish.

“I am honored to have American Clay participate”, says Carol Baumgartel, VP of Marketing and Sales for American Clay. “Sarah Jo’s drive and commitment to the project was unstoppable, and I hope this encourages youths across the country to see what a difference they can make in the world they will inherit.”

Other green aspects of the center include windows made out of recycled glass, massive 18“ walls and an earthen floor made of compressed earth blocks by EarthCo Building Systems and the passive solar design, which uses heat and light from the sun as its power source instead of electricity.

As part of her project, Sarah has also written and developed a classroom curriculum with green teaching activities and has designed a new nature trail at the camp. For the final step of her project, she is including “The Green Challenge”, her personal plea to Girl Scouts around the world to incorporate green centers in their Girl Scout Councils.

“I believe in my project and know that I must personally take a stand to get things started”, says Lambert. “If we start teaching green concepts at earlier ages, all children will start living with the same green attitudes. I believe Lorax Lodge will be a positive educational experience for all who visit.”

ABOUT AMERICAN CLAY ENTERPRISES, LLC
American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, http://www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

ABOUT GIRL SCOUTS OF TEXAS OKLAHOMA PLAINS
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. The leading authority on girls’ healthy development, Girl Scouts builds girls of courage, confidence and character, who make the world a better place. For more information on how to join, volunteer, reconnect or donate to Girl Scouts of Texas Oklahoma Plains, visit http://www.gs-top.org.

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American Clay Announces Winners of Its First Annual “Room Makeover Contest” 2009

September 24, 2009

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CATEGORIES INCLUDE ‘PROFESSIONALS’ AND ‘DO-IT-YOURSELF CONSUMERS’XX

PRO-living room before

PRO-living room before

PRO-living room after

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DIY-child's room after

DIY-child's room after


Albuquerque, NM (September 2009) – The winners of American Clay Enterprises, Inc.’s first annual Room Makeover Contest have been announced!  The team of Steve Gonzales and Dave Amundson from Missoula, MT, is the Grand Prize winner for the Professional category, and El Paso, TX’s PJ and Yukie Liu are the Grand Prize winners for the Do-It-Yourself (DIY) category. The contest ran from January 1, 2009 – August 1, 2009 and Professionals and Do-It-Yourselfers submitted projects in their respective categories to show off their remodeling and renovating skills using American Clay’s award-winning, patented, all-natural earth plasters to re-do a room.

“We were so impressed by each project submission,” salutes Carol Baumgartel, VP of Sales and Marketing for American Clay.   “All of the winners proved the transformative nature of American Clay, drastically changing the look and feel of their space by applying our earth plasters to the walls, with creativity, beauty and skill.  Even before taking any additional steps in the remodel or spending extra on additional elements like furniture, just adding American Clay gave the walls a depth and texture that made the room look completely different.”

For the contest Steve Gonzales and Dave Amundson resurfaced the ceiling, walls and fireplace–the entire living room—using American Clay’s Loma in the colors Snow Canyon, Jasper and Nantucket Gold. The judges were impressed by the beautiful craftsmanship, how color accents balanced with the more subtle main walls, and that their work made the statement that American Clay is a “craftsman” material. Steve and Dave’s Grand Prize consists of a private artist training class ($1500 value) taught by an American Clay professional staff member and $500 worth of product.

PJ and Yukie Liu remodeled their kitchen and two bedrooms using American Clay’s Loma and Porcelina in the colors Dakota Red, Santa Fe Tan, Snow Canyon and Chimayo. The judges appreciated that the whole family participated—even the kids!—a process that American Clay encourages. The clay plaster’s use in the modern-retro, interpretation of the interior remodel–90s bold colors to subtler ones with soft light–created a grounded, timeless feel that sealed the deal.  PJ and Yukie won $1500 worth of product as their Grand Prize.

In the Professional category the Runner Up is Alicia Armstrong of Palm Desert, CA, and Honorable Mention goes to Janet Elich of Frisco, CO.  In the DIY category, the Runner Up is Laura Guthrie of Fairfield, IA, and Honorable Mention goes to Abby Paffrath of Wilson, WY.

Three rounds of judging resulted in five finalists chosen for each category – Professional and DIY.  Submissions for each project were judged based on aesthetics, creativity and use of materials. Project submissions required four to six photos of a room in the applicant’s home redone by using American Clay (including one before and one after photo), as well as a project description which includes a depiction of the processes carried out during the project, a list of the products used to complete the project, and type of finish used.

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial “Enjarre” single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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American Clay Turns 7 Yrs., Launches in China As “Reverse Outsourcer”

September 17, 2009

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AMERICAN CLAY ENTERPRISES, INC., CELEBRATES SEVEN YEAR ANNIVERSARY BY LAUNCHING ‘REVERSE OUTSOURCING’ TO CHINA

‘CLAY WALLS’, KE LAI GIANG, IS NEW PHRASE IN CHINESE LEXICON

MANY ACCOMPLISHMENTS DEFINE THE COMPANY’S FIRST SEVEN YEARS


Albuquerque, NM (September 2009) – America has it, and the Chinese are betting that their upwardly mobile middle class wants it.  American Clay Enterprises, Inc., is celebrating their seventh anniversary with the signing of a Chinese distributor for their award-winning, patented earth plaster finish for interior walls that is all natural, healthy, and produces neither off-gassing nor inherent waste on-site.  As the first U.S. based, U.S. materials, and U.S. made earth plaster finish, American Clay is excited to be “reverse outsourcing”, even to the point of helping fill what could be empty shipping containers returning to China, thus helping get close to maintaining their carbon footprint that is the lowest per pound of any commercially produced wall finish.

Distributed in almost every U.S. state, as well as Canada, Japan, New Zealand, Antigua, Thailand, and now China, American Clay has built a company that people and businesses understand is positive to be involved with, both in mission and financial terms.

”The last seven years have been an amazing roller coaster that would not have taken place without the passionate applicators that are really drawn to who we are and what we stand for as a company.  I’m proud to have given them a fresh tool, as well, to grow their business,” states CEO and co-founder Croft Elsaesser.  “With our distribution, we’ve been very strategic, but China was an unexpected opportunity that came our way with an energetic new company there looking to provide products that filled a growing niche within their marketplace.”

Witnessing China’s recent receptivity to green building materials and having received the patent for his earth plaster finish in February, Elsaesser was ready to expand his company’s exporting options.  When Elsaesser went to China in Spring 2009 to teach application of the earth plaster, and make the deal, he found an eager audience and a fascination with his expertise in natural finish materials.  In China, the target audience is the burgeoning middle class that is paying more attention to their interior surroundings, loves beauty, has money to pay for more improvements, and is more aware of climate change and how industrial growth plays a role.

In order to describe “clay walls”, a completely new phrase was created for and added to the Chinese lexicon, putting two particular symbols together for the first time—clay walls = Ke Lai Giang (pronounced kay lay chi-ahn).  American Clay, specifically, is Mei Ke Lai (pronounced may-kay-lie).  The Chinese distributor has created a website (www.americanclay.net) to mirror American Clay’s U.S. site.  Croft will return to China this year to offer more application training, and the company’s VP of Marketing will go to share tips on how to sell American Clay.

The past seven years have proved tremendous growth for the company that started in a barn, experimenting with different mixtures of clays and aggregates to create a highly consistent, durable, and easy-to-use all-natural product, which are American Clay plasters.  Since then, major accomplishments include:

  • Awarded patent relating to the earthen plaster formulation created by Elsaesser
  • Consistent product innovation
    • Single-coat, commercially-focused Enjarre (cuts application cost by 1/2)
    • Natural Depths color line
    • Packaging reuse and recyclability
  • Signed on 22 distributors and over 200 dealers over time
  • Trained over 500 applicators worldwide, and created workshops with help from our dealers wherever American Clay is distributed
  • Tested and confirmed American Clay earth plasters resist mold
  • Outstanding New Green Product 2004, NAHB
  • Best Product choice by Architectural Record and by BUILDERnews
  • Can contribute up to seven (7) LEED points
  • The first business to sign on to provide job-training for Green Collar Vets
  • In National Building Museum’s exhibit on new directions in sustainable architecture
  • Participated in top design showhouses, including Kip’s Bay, D.C. Design House, Los Angeles Magazine green house, and Good Housekeeping’s Your Good House
  • Consistently positive media recognition, including CBS Early Show, ABC-TV’s Extreme Makeover: Home Edition, Danny Lipford, shows on HGTV, DIY, and Planet Green; New York Times, Wall Street Journal, House & Garden, Domino, Architectural Record, Dwell, Sunset, Hanleywood and Meredith publications, etc.
  • Recognition by top green media, including Sustainable Industries, Environmental Design + Construction, eco-structure, Solar Today, MNN, Mother Earth News, Natural Home, etc.

The coming months will bring the results of their yearlong energy savings experiment, Dynamic Solar, as well as a revamped, even more highpowered and active, website.  American Clay understands the importance of online access to complete information so people can take action once they are inspired, and their website has proved that from the start.  They are actively involved on YouTube, Twitter (http://twitter.com/AmericanClay) and Facebook (American Clay) as well.

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial “Enjarre” single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patented.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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Revolutionary Interior Design Site AvaLiving.com Empowers Consumers to Spend Smarter w. A La Carte Design Services

August 26, 2009

new_ava_4CDESIGNER ROOM EVALUATIONS & ADVICE PROVIDE EXPERT TIPS FOR CONSUMERS’ “HELP-ME-DO-IT-MYSELF” APPROACH TO DESIGN

Long Beach, CA (August, 2009) – Ava Living (www.avaliving.com) is an entirely new way for consumers to engage in design.  Consumers love to design their space and find their own personal style for their rooms.  But, sometimes the results don’t turn out the way you hope.  While, consumers may want to access professional designers’ skills, vision and product resources, most want to do it at their own pace at home, and often in an a la carte fashion.  Enter, Ava Living, with their “Help Me Do It Myself” platform.

The first of its kind, Ava Living was conceived as a trusted, community destination to provide affordable access to interior design resources, and designer-driven room evaluation tools / advice portioned a la carte. Ava Living provides consumers a resource to research interior designers, get free room reviews (from designers of their own choice) on their existing space, and purchase entry-level, specific design advice to improve their particular room.  With an international network, consumers now have access to select and choose their most compatible designer from anywhere in the world.

California consumer Synthia checked out Ava Living after some disappointing designer experiences and found Texas designer Terri Symington.  Synthia shares:  “I took my time reading the Designer profiles, viewing the photos of their work [they had posted], and reading their Room Reviews.  I noticed that most of the rooms…submitted for evaluation were typically…nothing special;   ;homes like mine.  I immediately felt less intimidated!”  In the initial DRR report, designer Terri Symington “took [my] dilemma seriously and offered objective, thoughtful, helpful suggestions”, which made Synthia feel more “confident”.  She decided to take the next step and paid a small fee for Terri’s “Designer Advice”.  Continues Synthia, “I knew that if I clicked on that button, good things would happen!  And they did!  Terri’s advice was specific and creative.  It had some surprises too, and was extremely helpful AND doable.  She provided me with an overall plan that I could prioritize and implement at my own pace and within my own budget.  … I now have Terri’s plan to keep me focused and heading in the right direction.

The revolutionary Designer Room Review (DRR) program was developed specifically with the consumer in mind.  Recognizing that many people are interested in addressing one-room-at-a-time, the DRR provides a venue for consumers to get a free ‘appraisal’ of an existing room. The DRR places members on a path to spend smarter, while tapping professional advice that can be researched at their convenience.  If the consumer likes the designer’s DRR, they may elect to pay a small fee ($39-110) and purchase specific advice through the Designer Advice program.

“Our goal is to democratize design, help consumers spend smarter, and grow designers’ global client reach,” states Ava Living co-Founder and CEO David Bassett-Parkins,  “Consumers are often intimidated by the assumed cost/risk factor of working with a professional designer.  We hope and expect to become ‘E*TRADE’ for interior design.”

The DRR is a simple, FREE three-step process accessed from the Home Page.  After reviewing designers’ work, the consumer selects a designer to review his/her room, names the room / room type, and uploads room photo(s).  Within three business days, the designer rates (1 to 3 stars) the room based on five design principles (Harmony & Unity, Balance, Rhythm, Emphasis, Proportion & Scale) in a template and states briefly what does (not) work in the room.

Consumers can have more than one designer review their room.  Upon receiving their DRRs, they may find one designer with whom they resonate and would like to know how the designer would ‘design’ their room.  This leads to the next level in building that client-designer relationship called Designer Advice, in which the designer addresses the “7 Most Important To Do’s For Your Room” in more detail.  The points are selected from a checklist that includes fabrics, furniture, space layout, wall finish, window treatments, etc.; but the advice is unique.  After this stage, the ongoing relationship continues offline between the consumer and the designer.

The DRR is a core offering of the site’s mission to serve as a meeting place for consumers to interact with designers, a marketplace, to source design, a designer showcase, and a first stop for all things interior design.

Ava Living also provides a social networking aspect to facilitate easy interaction.  Members may create a member page (similar to Facebook) in a fun and easy-to-use networking environment, and then post blogs, connect with other members, post their own and ‘inspiration’ images among other things.  Consumers, aka design enthusiasts, can view designer pages, become a ‘fan’, and search professionally designed rooms based on room type, color, or tags that are divided by ‘style’ or ‘mood’.  These engaged consumers tap their creativity and start to see which designers’ work they relate to the most, by reading their articles and posts, and by viewing the rooms they present through single photos or through AvaVision (loading multiple photos to a 360 degree view).

Media inquiries and image requests, please contact Julie Du Brow (julie@dubroworks.com) or Agnes Gomes-Koizumi (agnes@agkmedia.com) or at 310-821-2463 or 323-937-5488.

ABOUT AVA LIVING

Ava Living (www.avaliving.com) is an international vertical social network combining interior designers, consumers, suppliers and advertisers from around the world.  Ava Living inspires and informs consumers while providing access to simple, professional-grade design tools to execute their a la carte design projects from inception through execution.  The mission is to serve as a showcase, marketplace, and ecommerce meeting spot to create more design consumers, increase the velocity of consumer spending in the design industry, and transform the international design paradigm.  Ava Living is founded by successful entrepreneur veterans and 15-year business partners David Bassett-Parkins and Hanh M. Ngo

Barclay Butera Chosen by Renowned Artist Ray Turner for Select Group in Portraiture Series

August 8, 2009

TOURING “POPULATION” EXHIBITION LAUNCHES IN SANTA FE, TRAVELS TO  PASADENA, SAN FRANCISCO AND EUROPE

Turner_Page 94a_SMTurner_Page 94b_SM LOS ANGELES, CA (August, 2009) – National lifestyle designer Barclay Butera was selected a few months ago by artist and friend Ray Turner to be one of his portraiture subjects for the artist’s “Population” show, which opens in Santa Fe, NM, on August 7th at the Skotia Gallery.  The 12”x12” paintings portray the designer in Turner’s signature bold style.  Two paintings of Butera—Turner chose only a few subjects to capture twice–will be part of 125-150 portraits shown.  Skotia Gallery is “Population’s” first stop in a traveling installation that will subsequently be exhibited at the Pasadena Museum of California Art (Oct. 2009 – Jan. 2010), in San Francisco at the Toomey-Tourell Gallery in January 2010, then on to Beverly Hills and Europe.  The show will have an accompanying 12”x12” hardcover book, reflecting the exact size of each likeness, and with essays by Rick Gilberts, James Scarborough, and Roberta Carasso, PhD.

“In doing business with Barclay, we immediately became friends and I knew I wanted to include him in the series,” muses Turner.  “I find him to be one of the complex human beings that many of us are and that I seek out, and I painted toward the soul in him that I perceive…a snap shot that tells part of his story. I have painted a few people more than once out of interest in capturing a different facet of their personality.  Barclay is one of these, and I consider him both friend and subject.”

Painted on panel and glass, each portrait in the series evinces a slightly different approach by the artist, while inheriting the same topographical quality seen in the brooding, epic landscapes he is known for.  A prescient interpreter, he is able to capture his sitters during “privileged instants” with skill and intimacy, using impasto (a la German Fauves and Expressionists), and violent color and exaggerated features, which recall influences as Vincent Van Gogh and Francis Bacon.

“I am very honored that Ray asked me to be one of his subjects,” says Butera, CEO and President of Barclay Butera Inc.  “I’m a big fan of his, and often recommend his work to clients.  The layering of colors and strokes he delivers moves me and appeals to my own sense of depth in layering and texture.  I also love that there are two different portraits—one being more lighter and ‘real’ to my eyes, and the other more dark with exaggerated features.  There’s also a bit of a Warhol flavor to this exhibition concept, which I enjoy.”

ABOUT BARCLAY BUTERA

Barclay Butera, Inc. is based in Newport Beach, CA, and entails the Barclay Butera collection showrooms in Newport Beach and Los Angeles, CA, and Park City, UT.  Barclay Butera Home, Inc. products (www.barclaybuterahome.com) are distributed through over 300 showrooms, his own collection showrooms, and To the Trade nationwide. Butera designs and manufactures his bench made upholstery products in Los Angeles, CA.  The book Living In Style (Assouline, 2008) presents a collection of Butera’s work since 2003, divided into five lifestyle themes: Beach, City, Desert, Mountain, and Town & Country.  The designer’s first line of textiles and trims for Kravet Collections is available now, also presented through four of his lifestyle themes. Please visit www.barclaybutera.com/media for a full introduction.

ABOUT RAY TURNER

Born in California in 1958, Turner attended Art Center College of Design in Pasadena where he ultimately taught.  Turner has progressively crafted a versatile and acclaimed body of work of growing scope and importance.  Turner is included in many publications including American Art Collector, Art Times, and Artweek magazine. Turner’s work is exhibited, in solo and group shows, in New York, California, and New Mexico in the United States, and Internationally in Berlin and Montreal.  (www.rayturnerart.com)

Stenciling with American Clay — antique to craft, all beautiful

July 11, 2009

http://www.youtube.com/watch?v=tBWqT15x3Hg

Interior Design Social-Net Site AVALIVING.com Connects Prof. Designers and Enthusiasts Globally

July 7, 2009

DESIGNERS GARNER CLIENTS FAR AND WIDE, WHILE CONSUMERS LEARN TO SPEND SMARTER AND SAVE TIME USING SITE’S ‘DESIGNER ROOM REVIEW’ AS LAUNCHING PAD TO DESIGN RELATIONSHIP

    new_ava_4C

Long Beach, CA (June, 2009) – Interior designers and design enthusiasts have a joint goal of creating a comfortable, beautiful and unique haven.  Yet, only a small percentage of people actually utilize a designer’s services.  Ava Living (www.avaliving.com), a specialized social network, has just launched its “Designer Room Review” program, a core offering of the site’s mission to serve as a showcase, marketplace, and ecommerce meeting spot where consumers meet designers and develop lasting and beneficial relationships.  The Designer Room Review (DRR) offers free professional room reviews to Ava Living members, placing them on a path to spend smarter, while tapping professional advice they can research at their own convenience and on their own terms.

“Our goal is to democratize design, help consumers spend smarter, and grow designers’ global client reach,” states Ava Living co-Founder and CEO David Bassett-Parkins,  “Consumers (aka enthusiasts) are often intimidated by the assumed cost/risk factor of working with a professional designer, while designers may not have the access to a large potential clientele without investing greatly in travel and marketing.  We hope and expect to become ‘E*TRADE’ for interior design.”

At Ava Living, design enthusiasts are able to create a member page (similar to Facebook or MySpace) in a fun and easy-to-use networking environment, while viewing designer pages, becoming a ‘fan’, saving images that inspire, and searching professionally designed rooms based on room type, color, or tags that are divided by ‘style’ or ‘mood’.  These engaged consumers start to see which designers’ work they relate to the most, with an eye to asking for remodeling help, no matter where they each are in the world.

Designers get access to a rich marketing platform, including a member page and presenting rooms through single photos or through AvaVision (loading multiple photos to a 360 degree view).  Designers may also contribute / write articles for the website and participate in the site’s Featured Designer opportunities, and more.  AvaLiving.com recognized a need from the design community to be connected, and the lack of a dedicated ‘meeting space’ for the design community to become deeply engaged.  By becoming an active member, designers can multiply their revenue through increased global consumer access and design reuse.  Through regular updates and communication, they are also able to build credibility and trust with networked members, without having to spend large amounts of time and money.

The Designer Room Review is a simple three-step process.  After reviewing designers’ work, the consumer selects a designer to review his/her room, then names the room and room type, and uploads photo(s) of the room.  The DRR is a free process through which the designer rates (1 to 3 stars) the room based on five design principles (Harmony & Unity, Balance, Rhythm, Emphasis, and Proportion & Scale) in a template and states in a few paragraphs what does (not) work in the room, within three business days. The design discussion and terms used in the DRR were carefully selected and vetted in a process of engaging designers about their training and work experience.  Designers pay a minimal monthly or annual fee to participate in the DRR program.

Consumers can have more than one designer review their room.  Upon receiving their DRRs, they may find one particular designer with whom they resonate and would like to know how the designer would ‘design’ their room.  This leads to the next level in building that designer-client relationship called Designer Advice.   The consumer pays a minimal, pre-designated (between Ava Living and the designer) fee that ranges from $39-110, and the designer addresses the “7 Most Important To Do’s For Your Room” in more extensive detail.  The points are selected from a checklist that includes fabrics, furniture, space layout, wall finish, window treatments, etc.; but the advice is unique.  After this stage, the ongoing relationship continues offline between the consumer and the designer. 

Bassett-Parkins and co-Founder and COO Hanh Ngo are an accomplished, 15-year entrepreneur team, having helped launch Netgateway (now Imergent AMEX: IIG) which is now a $140 million a year company.  They carefully researched how to make Ava Living meet both designer and consumer needs.  As a former CAD expert who serviced Fortune 100 clients for Interior Space Design, Bassett-Parkins mined many designers’ input.  They both also spoke with consumers, design-focused corporations, and read interior design white papers.  Through these focus groups, they discovered that HGTV both encourages and intimidates consumers. And they learned that people spend a lot in the design sector, the height of which was $700 million in 2007.  Bassett-Parkins and Ngo see Ava Living not only as good business, but the right forum to “bring together the underutilized and misunderstood interior designers with consumers, to create more and confident consumers of design than have ever existed before,” observes Ngo.

Media inquiries and image requests, please contact Agnes Gomes-Koizumi (agnes@agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463.

Barclay Butera “Old H’wood” style on Keyshawn Johnson A&E show

July 7, 2009

OK, when did you think you’d hear the words “Keyshawn Johnson” and “Old Hollywood” together in a sentence?

Well, this Saturday, Keyshawn’s new show “Tackling Design” on A&E apparently leans in this direction, and of course, the production team knew to reference that great red/white/black room Barclay Butera designed for the House Beautiful showhouse in Brentwood a few years back!

Check out the show on July 11, episode “Nancy’s Bedroom Blitz”.  http://www.aetv.com/search/schedule.do?keywords=Keyshawn+Johnson%3A+Tackling+Design&Search.x=0&Search.y=0

By the way, here’s a link to a great and humorous review of the show. http://www.nypost.com/seven/06232009/tv/house_key_175588.htm)

I can’t wait…

http://www.barclaybutera.com

Barclay Butera Home Debuts Harbor Collection, More Hearst Castle Collection at Spring 09 High Point

July 2, 2009

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BARCLAY BUTERA HOME DEBUTS UPBEAT, AMERICANA-STYLE ‘HARBOR COLLECTION’ AT SPRING HIGH POINT MARKET

BUTERA ADDS  TO LINE FOR ‘HEARST CASTLE COLLECTION®’

LOS ANGELES, CA (April 2009) – This Spring, national lifestyle designer Barclay Butera is optimistic and wants to share that outlook.  There’s been a shift:  months ago, people began to nest because they had to, and he was attuned to that with his soothing colors in Fall.  Now, he believes, people are enjoying nesting voluntarily, realizing how nice it is to nurture one’s home environment and create a haven, and also hearken to an earlier time, and a more primary color scheme.  To that end, Barclay Butera Home launches the Americana-style “Harbor Collection” at High Point Market: The World’s Home for Home Furnishings (April 25-30), Interhall #IH211.  Additionally, Butera will showcase new pieces from his continued association with the Hearst Castle Collection®, reflected in upholstery and pillows. 

The color palette of the “Harbor Collection” includes navy and indigo blues, ocean and sky blues, crimson reds, deep gold, wheat and brown. The textiles feature a variety of striped patterns—many of a nautical ilk—plaids, and of course textured solids.

For this Spring, Barclay Butera Home is proud to present all new for High Point Market:

Taylor Wing Love Seat – Clean-lined club chair feel, inspired by BBH popular Taylor chair, has elegant details such as a traditional English arm, turned legs and casters with slight wing-chair feel, while meeting an increased demand, in this case, for slipcovered furniture. Comes standard upholstered with bench cushion.  Shown in Harbor Collection’s Decking Stripe Indigo/Cadet. (72”w x 32”d x 32”h)

Lido Host Chair – Host chair features tight seat and tailored legs.  Butera plays with classic designs and modern elements, adds slight wing detail and slight flair of arm.  Standard with bracket base and nailhead detail.  Shown in Harbor Collection’s casual Mazarin Nautica.  (32”w x 31”d x 34”h)

Lucia Chair—Barclay Butera for Hearst Castle Collection®,    

Butera and Hearst Castle Collection® are selectively adding to the line with this occasional chair, with slightly curved back and flared arm, patterned after one in the Casa Grande at San Simeon.  The rooms in Casa Grande were more modern in style, reflecting the changing interior design styles of the times up through the luxurious Hollywood design of the 1940s.  Upholstery exhibits taste of 1940s era, and features the modern detailing of Butera’s style.  Standard with tufted detail, nailhead, turned leg and casters.  Shown in Harbor Collection’s Piazza Wheat.  (34”w x 38”d x 39”h)

Harbor Sofa — Loose back sofa with rolled arm and carved bun feet.  Large nailhead applied around inside back and around base of sofa; and small nailhead applied on arm posts.  Shown in Harbor Collection’s Glynn Linen Crimson Red.  (90”w 40”d x 39”h)

Butera’s creative collaboration with Kravet is rolling out.  His selection of original designs for Tufts by Kravet Carpet—richly textured and hand-tufted—are out and available now.  And his four-book, 300 SKU fabric collection for Kravet Collections will be launching June 2009, creatively merchandised in four lifestyle themes ala Butera’s Living in Style coffee table book (Assouline):  Beach, City, Mountain, and  Town & Country. 

 

ABOUT BARCLAY BUTERA

Barclay Butera, Inc. is based in Newport Beach, CA, and entails the Barclay Butera collection showrooms in Newport Beach and Los Angeles, CA, and Park City, UT.  Barclay Butera Home, Inc. products (www.barclaybuterahome.com) are distributed through over 300 showrooms and To the Trade nationwide, and are represented in the designer’s retail showrooms and his ‘to the trade’ showroom in New York’s Design & Decoration (D&D) Building.  Butera designs and manufactures his products in Los Angeles, CA.  Please visit www.barclaybutera.com/media for a full introduction.  

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Balboa Chair

Balboa Chair

Harbor Sofa

Harbor Sofa