Archive for the ‘Interior Design’ Category

Greystone Design House 2014: color and FUN!

November 10, 2013

It’s rare that I take to the ol’ blog format, Facebook and other forms of social media being more to my taste. But as I want to share this across allllll those lovely social media outlets, here I am.  It’ll be short but sweet.

So my message to you about the 2014 Greystone Mansion’s Design House International is…. GO!      (runs thru 11/24)

OK, that’s it, I said short and sweet.

Ha!  Just kidding…a bit more.  I was so pleased to attend the press preview and had allocated an hour for this…which turned into 2 hours-plus. Seeing all the familiar faces was just lovely, but I especially enjoyed having a smile put on my face in many of the rooms I entered. Autumn sun streaming through the beautiful old house didn’t hurt the experience.

Overall, there is a sense this year throughout the house of fun and lightness–from the Muppets to white feathers, from the stunning white upstairs office to live goldfish-in-a-bowl centerpieces in the formal dining.  And OHHHH, just wait til you get to the bowling alley inspired by Valentino and his “Valentino red”…surprise awaits!

The designers’ direction was based on their choice of a ‘titan of business’, ranging from Phyllis Morris to Robert Greenblatt (Chair of NBC Entertainment), from Halston to Stevie Wonder, from William Randolph Hearst to Betty Jane France (queen of NASCAR racing!).

Since a picture tells a 1000 words, I’d like to share some snippets of design (we were limited to vignette photography, but that was just fine to give some great teasers!).  Enjoy…

Image One of the most eclectic rooms, but filled with things you’ll want to take home is the Living room Ballroom.  Loved this cardboard seat, but don’t miss the ART in this room (main living room) — the art / wall hangings caught my eye first thing!  Designer: Francois Jantzen for Modoo Modoo.

ImageWallpaper, you think?  Think again! Lace stencil based on a pattern by Solstiss Lace, with detail filled in by hand via a decorative artist…incredible.  This West hallway is to die for.  Designer: Francois Jantzen for Modoo Modoo.

Image Celebrate Stevie Wonder in all his collecting and musical glory! (Lisa Turner, designer, with historic African art provided by Joshua Dimondstein of Los Angeles Tribal association)

ImageYes, you enter looking at this reception hall by Maya Williams…if you aren’t immediately giving in to being transported into beauty, please exit and reenter.

ImageDesigner Fernando Diaz is just too fun…I mean, really!  Sense of humor along WITH incredible taste (ohhhh the chairs are so elegant, but guess you have to go there to see ’em!).

ImageCheery breakfast room features pieces by Vladimir Kagan and Kelly Wearstler, and this wonderful banquet. Rosie Dulbandzhyan, designer.

ImageSimple, I want this Scrabble armoir (via JF Chen, but of course).

ImageFABULOUS tub and wallpaper too!  And oooohhhh, the faucets.  Calgon, take me away (ok, actually please use your choice of French brand to match this bathroom, but you get the idea).  And again…Designer: Francois Jantzen for Modoo Modoo.

ImageIt’s fashion all the way in this room, from the BAZAAR magazine collection to the wonderful photos, and chaise, etc.  You just want to be ALL WOMAN in this room and the adjoining dream office…both by Sue Firestone/SFA Design.

ImageJust darn cool and fun, wouldn’t you agree?

ImageAs I said at the start, sense of fun and lightness.  Here is my proof.

ImageAre you Ernie or Bert?  Two beds in this fabulous boys’ room by Eric Brand give you JUST that choice! Tons of fantastic Muppet moments throughout the room.

ImagePUCCI pillow made from online-sourced scarves…I need say no more.  Yummmm.  Room by Grace Home, kudos!

ImageWho wouldn’t want to curl up and read or stare and daydream in this corner?

ImageOne of my favorite chandeliers EVER…Swarovski.

Image Well, I COULD give away the surprise downstairs, but then I’d hate myself, and you’d hate me, too.  Thanks, designer Alissa Sutton, for your great creativity and love for Valentino rolled into one (and you know you have a 2nd career now!).

I leave you now, and simply encourage you to attend, enjoy, fantasize!

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New ‘Community & Co.’ to Provide Salon-Style Home Interiors Experience; Charles Hollis Jones Selects Showroom as Exclusive L.A. Retailer

August 25, 2011

Grand Opening Event Oct. 6 with Entra Magazine

Los Angeles, CA (August 2011) – The new Community & Co. bears its mission in its name. Founder and interior designer Jennifer Ridel believes that a more perfect community transpires from a group effort, and she plans to have her Melrose Ave. interiors showroom be an inviting ‘salon’ to all.  With a Grand Opening event on Thursday, October 6th, Community & Co. (8259 Melrose Ave., West Hollywood, CA 90046) is comprised of a collection of carefully curated new and vintage furniture pieces, with a mix of home accessories, select fabric lines, as well as art and events.

The Grand Opening event, by invitation, is in partnership with new stylish online Entra Magazine, whose team of print-media veterans brings the best in international design and architecture to the Web. Please contact Julie@dubroworks.com or rosette@dubroworks.com for invitation.

Ridel is the heart, soul and businesswoman behind this endeavor that focuses on creating a “community” space where art meets home. She draws people in to her sphere with her uplifting attitude. Infusing humor and fun into her serious passion for quality modern and elegant design has paid off. After meeting Charles Hollis Jones and having what Ridel describes as “jam session-like” conversations with him where ideas just flew, the pioneering American artist and furniture designer selected the entrepreneur’s showroom to be the sanctioned Los Angeles retailer for his new and vintage pieces. They are the cornerstone of Community & Co.’s floor. Hollis Jones crafted the award-winning Edison Lamp, is recognized by the Smithsonian for his groundbreaking use of acrylic and Lucite, and has supplied Frank Sinatra to President Barack Obama with custom pieces.

“Original handcrafted, heirloom quality furnishings, decorative objects and art—each of which has a story—are paramount to the eclectic showroom,” says Ridel. “A chair is not just a chair, it’s a chair with a past, a history, and a soul.”

Community & Co. also has an exclusive deal with noted Brooklyn, NY, based design studio Eskayel, which uses imagery from owner/designer Shanan Campanaro’s paintings as primary source material for fantastically patterned bespoke wall coverings, textiles, pillows, and ceramics, all sourced/made in the Northeastern U.S. The showroom is also the exclusive retail outlet for the new sleek and modern outdoor fireplaces, Modfire, created by designer-artist Brandon Williams and fabricated by steel artisans. Modfire was named ‘Best Furniture and Accessory Design’ at the 2011 Dwell on Design show in Los Angeles.

Two other lines offered will be Fenix and Foundation. The eclectic Fenix line of functional art pieces has a sculptural feel and is designed by owner Ridel, who has long admired the work of Gio Ponti, Antoni Gaudi, Tony Duquette and Marcel Wanders. Foundation is Community & Co.’s line of stylish upholstery staples, manufactured in Southern California. Plus a well-curated, globally-sourced selection of additional designers and product will be represented throughout the showroom on an ongoing basis.

Hollis Jones, Campanaro and Modfire owners Williams and Marty Young will be in attendance on Oct. 6th.

Reflecting this diverse crossroad where individual ideas, stories, culture and design meet, Community & Co. features a space dedicated to events that will range from art shows to book signings, surprise musical events and community gatherings. The goal of the space is an effortless atmosphere where knowledge of design and the arts will inspire and influence.

In the end, says Ridel, “It really is the ability to manipulate space and curate environments with design and the overall atmosphere that changes your mood immediately. It is my goal that each person feels that change when they walk in to the space, and then wants to transfer that to their home.”

Community & Co. also offers in-house design for residential, hospitality and commercial projects.

www.communityandco.com
https://www.facebook.com/CommunityandCo

Media Partner: www.entramagazine.com

AMERICAN CLAY’S NEW “PlasterPlus” BRINGS HARD, NO-VOC, REPAIRABLE PLASTER TO COST OF ZERO-VOC PAINT

October 25, 2010

NEW PRODUCT TARGETS BIG BUILD, COMMERCIAL & INDUSTRIAL DEVELOPERS

Albuquerque, NM (October 2010) – American Clay Enterprises, Inc. has created a game-changer in cost and durability for commercial interior wall finishes. Our new PlasterPlus™  binder is added to the American Clay earthen plasters, resulting in a hard, yet repairable, No-VOC finish for the cost of a high quality, Zero-VOC paint job.  PlasterPlus™  is sold dry in 27 lb. lots through select commercial distributors, and is intended for commercial projects—such as healthcare, hospitality, universities—and big build residential.  The polymer binder has No-VOCs, is mold resistant, extremely easy-to-apply, and still can contribute up to eight (8) LEED points—along with singularity and timeless beauty—to any project. No wonder the field response has been ardently positive thus far.

American Clay has been used for numerous commercial / industrial jobs to date—from hotels (including Disney) and retail to schools, colleges, spas and churches. (Partial list attached.)  Now with PlasterPlus™ , American Clay can replace paint more equitably:  for 80,000 sq. ft. projects, the cost can come in as low as $1.00 per sq. ft., including labor and product.  Adding the completely repairable binder to the single-coat commercial Enjarre™, as well as to any of the color-integral American Clay premier Legacy products, results in the easiest, hardest surface application of American Clay to date, and at the cost of both your texture and your “Zero-VOC paint”.

PlasterPlus™-enhanced American Clay provides big project builders and developers the following benefits:

∗∗ Product cost as low as $.38 per sq. ft. for Enjarre™  one-coat application system.
Added hardness and increased ease of application.
∗∗ Longevity outlasting a painted wall, creating cost, labor and time savings. It does not need to be repainted for the life of the walls because the clay itself resists dirt and grime.
∗∗ Resistance to fading due to he natural mineral pigments.
∗∗ Highly suitable for economical spray-on application in one- or two-coat systems.
∗∗ Creates less than 5% on-site waste of material during application.
∗∗ Unlike other acrylic, gypsum or lime specialty finishes, walls coated with American Clay plaster with PlasterPlus™  can be wetted and reworked after application (without adding additional binder) to achieve desired results and yet is hard and durable.
∗∗ Cleanup is much quicker and easier than with paint, since there is no thick latex binder involved.
∗∗ As with the Legacy products, this new binder is a No-VOC, Zero Formaldehyde choice for your walls, bringing humidity and temperature moderating qualities to your project’s interior environment.
∗∗ As with the Legacy products, unlimited visual and textural possibilities.

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this product development.  “It took us a year of rigorous in-house testing and third party verification on VOC and formaldehyde levels to assure our team that we had a superior material to provide to large-scale builders and developers. Our goal is always to maintain a healthy indoor air quality to both applicator and the end-user.”

Just like American Clay’s existing product line, PlasterPlus™ is suitable for most substrates.  It will be sold in dry 27 lb. lots.  PlasterPlus™  is available through select commercial distributors; please contact sales@americanclay.com for a list.  Our countrywide system of approved applicators will be able to purchase this product in bulk for their projects.

Responses to the product thus far provide real world reaction:

“American Clay’s Enjarre Product with the PlasterPlus binder surprised us.  Here at Escondido we have a strong focus on the quality of the materials we use.  The quality of this product was what we would expect from a venetian plaster. The biggest difference was being able to get the quality we insist on without the budgetary considerations that a premium finish would typically require.” – Steve Markham, Escondido Vice President (model homes plus 65,000 square feet of Clubhouse and Spa)

“Our crew worked with PlasterPlus for the first time last week. They texted me from the project site to say how awesome the product is. The workability made the install easier and they were pleased with the look. They found compression to be “like a dream” and loved the result. The clients were delighted.
…We’ve been working on getting American Clay specified for a commercial building in downtown Denver, for about 3 years. The designer is innovative and wants to specify the clay, but recently the developer was concerned about “hardness” so it looked like we would lose the project. I made up some sample boards with the new PlasterPlus. The designer …called me and said that they were “really impressed” with the hardness of Enjarre with PlasterPlus and they intend to use it in the project.” – Deborah Hall, PhD, LEED AP; Owner, Hall’s Walls

American Clay is also posting today on http://www.americanclay.com under “Professional –> Commercial Projects” page:  the PlasterPlusTM  sellsheet, MSDS sheet, application instructions and a FAQ.

ABOUT AMERICAN CLAY ENTERPRISES, INC:
American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters, the commercial ENJARRE™  single coat plaster, and its new PlasterPlus™  binder offer a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, durable and unique option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  http://www.americanclay.com.
U.S. PAT No. 7,485,186 B2

Recent Project Portfolio

American Clay DIY Game-Changer: Plaster ROLLS-ON w. Up & EZ!

September 29, 2010

AMERICAN CLAY’S NEW ‘Up & EZ!’ BINDER MAKES CLAY PLASTER ROLL-ON

UP TO 8 LEED POINTS, TOP INDOOR AIR QUALITY & BEAUTY JUST GOT EASY


Albuquerque, NM (September 2010) – American Clay Enterprises, Inc. has created a game-changer in the world of wall plasters.  Message? Throw away that hawk!  With the help of the company’s new Up & EZ! binder material, the long-hoped for roll-on application of their celebrated, healthy clay plaster interior finishes is ready for release. Up & EZ! is being shipped to local dealers who have been anticipating the no-VOC, mold resistant and easy-to-use product that continues to contribute up to eight (8) LEED points—along with timeless beauty and creativity—to any project.

American Clay can replace paint with this completely reemulsifiable–and therefore repairable—binder that is added to any of the color-integral American Clay premier Legacy products (Loma, Porcelina and Marittimo) to make it a roll-on product, as well as serving as a hardener.

Up & EZ! Roll-on Binder from American Clay

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this goal. “We have been developing a product that would eliminate the hawk-to-trowel process for Do-It-Yourselfers, one of our most respected customer groups.  We are incredibly excited to know that anyone now can grab a roller, and put the clay on the wall, followed by a simple pass with a trowel…thereby changing the air quality in any room, and providing the DIYer ease-of-use and total creative control!”

Yes, you will still need that trowel, but only once the clay is already rolled on with a 1¼” nap roller.  American Clay realized over the years that the process of moving the clay from the hawk to the wall with a trowel can intimidate a typical DIYer.  With the new Up & EZ! binder, they had several inexperienced DIYers—who barely had ever painted–test the new roll-on process. In under seven hours, these novices taped walls, rolled on 280 sq ft of LOMA (with Up & EZ! mixed in) in two coats, trowelled back the clay, compressed it, cleaned the roller and trowel, and put the furniture back. They also found that cleaning the clay off the roller was much quicker and easier than with paint, since there is no thick latex binder involved.

American Clay is also posting today a “How-To” video on their website and YouTube Channel, downloadable instructions/brochure, examples, as well as pricing on their site (http://americanclay.com/your-diy-info).  For dealers/distributors, a sell sheet and MSDS sheet is also available now.

As with the Legacy products, this new binder is a non-toxic, safe choice for your walls, bringing humidity and temperature moderating qualities to your room’s environment.  Adds Elsaesser, “It took us a year of rigorous third-party testing to assure our team that we had a no-VOC material to provide the homeowner.”

The Up & EZ! system keeps the price of American Clay’s Legacy products at $1.00 to $1.45 per square foot, when installed by a DIYer.

Just like American Clay’s existing product line, Up & EZ! Is suitable for most substrates, making it that much easier for the DIYer to obtain the texture, beauty and comfort of our classic earthen plasters. It will be sold in 1-lb. individual packets, available through American Clay distributors and dealers listed on http://www.americanclay.com.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, elegant and durable option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  www.americanclay.com.

U.S. PAT No. 7,485,186 B2

DIYer 'after' shot with Up & EZ!

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American Clay 2010 Makeover Contest Winners Announced

September 15, 2010

Judges Highlight Winners’ Artistry, Choice of Chem-Free Plaster over Synthetics

September 15, 2010

Albuquerque, NM (September 2010) – American Clay Enterprises, Inc. is proud to announce the winners of its 2nd annual Makeover Contest! Selena Hoit from Hayden, ID is the Grand Prize winner and the Honorable Mention winner for Professional category and Michele Kolb from Nantucket, MA is the Grand Prize winner for the Do-It-Yourself (DIY) category. The submission period began April 15, 2010 and ended July 15, 2010.  Professionals and DIY-ers submitted projects in their respective categories to show off their remodeling and renovating skills using American Clay’s award-winning, patented, all-natural earth plasters to re-do a room.

This year’s contest attracted four leaders in the green building field as judges: Mary Cordaro, President of Mary Cordaro Inc. a certified Bau-Biologist; Eric Corey Freed, LEED AP, Hon. FIGP, author, green building expert and Principal of organicARCHITECT; Kelly LaPlante, leading eco-interior designer and founder of Standard Magazine; and Danny Lipford, home improvement expert and Host and Executive Producer of the Emmy-nominated television showToday’s Homeowner with Danny Lipford®. American Clay CEO Croft Elsaesser also participated as a judge.

Selina Hoit, Professional, Grand Prize-"After"

For the contest, professional applicator Selina Hoit (http://creativejuicesdecor.blogspot.com) created an “old world” look for her client’s living room. She used American Clay’s Loma in Acacia with Mud Glue as a primer and Loma in Acacia as a topcoat. She also used the colors Savannah Moss, Palomino Valley, and Tuscon Gold brushed to create the effect of aged clay, in essence, a fresco. “I am thrilled that American Clay’s truly natural, healthy, 100% chemical free clay plaster can be applied with such beauty and artistry by the experts,” noted judge Mary Cordaro. “It proves that synthetics are not the only answer–a frequent and mistaken belief often held by highly skilled craftspeople.”

Michele Kolb, DIY, Grand Prize-"Before"

Michele Kolb renovated a historic 1747 Nantucket house, the first LEED (gold or silver, TBD) certified historic house renovation on Nantucket. She installed American Clay walls in Porcelina’s Sugarloaf White with a lime wash to resemble what the original 1747 walls may have looked like and to achieve LEED points for healthy air and recycled products. It was used in the living room, bath, stairway, and master and children’s bedrooms. Judge Kelly LaPlante selected a few shots of this house to publish in her debut issue of her new online publication, Standard Magazine. “The winners showcased what I love about American Clay in the first place – a gorgeous, healthy finish that brings a room to life,” wrote Eric Corey Freed.

Michele Kolb, DIY, Grand Prize-"After"

In the Professional category, 2nd place goes to Justin Evans from Dallas, TX (http://www.evansnaturalfinishes.com), for his condo remodel:  all common room walls and hallways he finished with Lomalina, then compressed and lightly burnished with specialty trowels. Honorable Mention goes to Grand Prize winner Selina Hoit for her second project submission: the guest room of a 5,000 sq. ft. home she’d done prior. The room’s fresco-like result required special ‘aging’ and blending skills. Selina notes, “I loved the depth…and I have fun pushing the product.”

In the DIY category, the Runner Up is the team of Brian and Margaret Gertz of La Quinta, CA, for the

remodel of their Lake Havasu vacation home. After initially using American Clay for the ceiling between beams, they say, “it turned out even more beautiful than we expected” and expanded their use to all the walls in their kitchen, living room, entry and informal eating area.

Submissions for each project were judged based on aesthetics, quality of application, and overall creativity in the use of American Clay.

Prizes differ for professionals and DIYers. The Professional Grand Prize winner will receive $1,000 toward their choice of local advertising OR a private artist training class by American Clay’s professional staff and $500 worth of product; the Runner-up will receive $500 of local advertising OR $500 worth of product. The DIY Grand Prize winner can select either $1000 worth of American Clay product OR $500 cash; and the Runner-up can choose to receive either $500 of American Clay product OR $250 cash. A press release will be serviced to national and regional media announcing the winners with an image of their rooms.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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April 2: Grand Opening-L.A.’s ZENERGY House / Ed Begley, Sen. Pavley speaking

March 5, 2010

For Immediate Release

RESIDENTIAL ENERGY ASSESSMENT SERVICES, INC. (REAS) PRESENTS THE  GRAND OPENING OF THE  ZENERGY HOUSE, LA’S FIRST COMPREHENSIVE “GREEN” REMODEL

WHAT: Residential Energy Assessment Services, Inc. (REAS) presents the GRAND OPENING of the ZENERGY House, its green residential remodel project located in Studio City, CA. The grand opening will feature noted environmental activists, tours, and refreshments.

ZENERGY House was conceived as a living example and educational tool for the average person to learn about and incorporate greener elements into their home environment.  The one-story home was originally built in 1950 and includes 3 bedrooms, 3 bathrooms, 2,450 sq. ft. of living space, and a pool. The home was selected because of its unique architecture and because the home’s size reflects the national average for square footage.

The ZENERGY House will host a number of seminars and tours for architects, builders, designers, government officials, realtors, financial institutions, homeowners and other interested parties through 2010.  Supporting ZENERGY House’s educational mission, tours will be performed by students from LACHSA (Los Angeles County High School for the Arts)‘The Giving Tree Club’ who have attended specific training events at the property.

The project’s major improvements address the mechanical systems; lighting; energy management systems; building envelope; ventilation; water conservation; appliances; interior finishes; and renewable energy. The home also showcases green furnishings; textiles; art; and wallpaper. For a complete listing of materials, sponsors and technologies used in the home please visit: www.ZenergyHouse.com.

WHO: Speakers at the event include renowned environmental activist Ed Begley, Jr., Senator Fran Pavely, author of bill AB 32 – the California Global Warming Solutions Act of 2006, and Tammy Schwolsky, CEO of REAS, Inc.

WHY: The ZENERGY House project was created by REAS as a prototype for “greening” existing homes. This High Performance Green Home is the first comprehensive remodel in Los Angeles that combines building science based energy auditing with environmentally responsible design and construction to create a net-zero energy, healthy, whole house designer showcase. The benefits of a high performance green home are improved health, safety, comfort and the ability to protect property values from escalating energy costs.

The work of REAS and the ZENERGY House project reflect the goals outlined by Pres. Obama’s plan for incentives for homeowners to make energy efficiency investments in their homes, through, for example, his proposed “HOMESTAR” program and “Cash for Caulkers”.

WHERE: 4426 Irvine Ave., Studio City, CA 91602

WHEN: Friday, April 2nd 2pm-5pm.  Tours begin at 2:30pm.

For Additional Information please visit http://www.ZenergyHouse.com

Media Inquires: Please contact Julie Du Brow at 310-821-2463 / Julie@dubroworks.com or Agnes Gomes-Koizumi at 323-937-5488 / agnes@agkmedia.com

ABOUT REAS

Residential Energy Assessment Services, Inc. (REAS) is a multi-disciplined consulting, auditing and training firm with extensive expertise in Energy Efficiency Building Analysis with a focus on auditing, design and rehabilitation. REAS provides cost-saving energy solutions to provide owners and agencies with planning and implementation of energy-efficient technologies, water conservation and renewable energy systems. REAS consultants are LEED APs, HERS, BPI and GreenPoint Rated Professionals and is a licensed general contractor. The REAS, Train to Sustain program provides comprehensive green job training to build an inclusive infrastructure of skilled professionals to meet the demands of the emerging green economy. www.ReasEnergy.com.

GREENBUILD 09: American Clay Earth Plaster Announces Potential Energy Savings Generated by Clay Plaster Walls, Results of Yearlong Experiment

November 8, 2009

AmericanClayLogo-Horz

American Clay Greenbuild Booth Features New Lime-Based Samples, Demo Wall, and Commercial-Use Product Enjarre

Albuquerque, NM (November, 2009) – Award-winning, patented American Clay Enterprises returns to the Greenbuild International Expo, announcing the positive results-to-date of its year-long, ongoing energy savings experiment launched at Greenbuild 08.  A press conference will be held on Weds., Nov. 11 at 12:00pm in the Press Conference Room (#126B) ; lunch will be served. The all-natural, sustainable and healthy earth plasters for walls appear to provide, on average, more temperature stability than paint in a room, and thereby energy savings. For the November 10-13, 2009, event, American Clay will exhibit in booth #3754 at the Phoenix (AZ) Convention Center.  At this space, they will have a R&D section representing new lime materials and techniques, a section with artistic panels, and ongoing demo area with their products, in which anyone can participate.

data loggersSM

The ongoing experiment, called “Dynamic Solar”, has been conducted at the American Clay facility in Albuquerque, NM, with the data in the data logger downloaded once a week.  Each unit was tested for temperature (F) and relative humidity (RH) using a Spectrum 2000 data logger with one monitoring ambient condition directly next to the test units. By comparing these, one can determine how much energy will be needed to keep a building comfortable, and then start shifting conditions to determine how to maximize energy savings. The experiment was created in response to American Clay clients who claimed energy savings after remodeling with their patented earth plasters.

 

unit 2 extopcOUT paintINTsm

The five identical test structures, 7’h x 8’w x 5’d, were built using modern framing construction with R13 fiberglass bat insulation, and one door each.  They break down in this way:

  • One has cement stucco exterior with interior paint.
  • One has vinyl siding exterior and interior paint.
  • One has cement stucco exterior with American Clay interior plaster.
  • One has vinyl siding exterior with American Clay interior plaster.

Results-to-date:

• During the hottest times of the day, the test unit with clay interior are colder, on average, than the test structures with paint interior

• During the coldest times of the day, the test unit with clay interior are warmer, on average, than the test units with paint interior

• Paint interior test units have a greater fluctuation during the hottest and coldest times of the day compared to the clay interior test structures

• Regardless of the season, the test structures with clay interior maintain a more stable interior temperature compared to the test structures with paint interior

• To insure that the test units’ position was not skewing results, the test units were rotated in August to shift exposure positions. This produced no change in results.

“As the tests progressed, I was surprised at the overall results,” says Croft Elsaesser, American Clay co-Founder and CEO.  “I expected a 2% variation.  Instead we seem to be leveling off at 6%.  This has the ability to really make a difference when considering the potential impact on a large scale.  Our next challenge is being able to quantify the actual savings this could mean to our customers.”

The internationally-recognized Greenbuild Expo (www.greenbuildexpo.org) presents the perfect opportunity to showcase how a consistently customer-service focused company–which produces a recognized, thoroughly sustainable product for building and design–continually listens to its clients, tests itself, and innovates.

At their booth, American Clay will be sharing new products in its “R&D” area, as well as showcasing artistic panels of the clay plaster prepared by Elsaesser. They will also have their signature demo area, with their three original formulations and the commercially-directed, single-coat ENJARRE, which just expanded its color palette to offer the same options as the Loma formulation.  ENJARRE has become a popular product for the company this year, and at less than $.50 per square foot to contractors, with color and binder inclusive, it gives builders a product that helps provide top indoor air quality and beauty–and can contribute toward up to seven LEED points (five in most areas)–at a very competitive price.

American Clay’s mission is to better the planet, through their commitment to healthy solutions for beautiful, calm, and healthy environments.  To that end, some in-house energy saving methods include:

  • Their manufacturing uses low inherent energy to produce our products.
  • They use no water in manufacturing.
  • Plaster is shipped dry to save shipping energy and cost.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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American Clay / Press Conf @ Greenbuild re: Energy Savings Experiment

October 29, 2009

AmericanClayLogo-Horz

******* MEDIA ALERT *******

WHAT: American Clay Enterprises will host a press conference about their energy savings experiment, at the GREENBUILD International Conference & Expo. The reasons, the procedure, the science used and the results-to-date will be presented, with handouts, by American Clay CEO and co-Founder Croft Elsaesser. Last year at Greenbuild 2008, American Clay launched a yearlong experiment whereby they created multiple testing units to gather information about the energy savings, and therefore potential monetary savings, which customers of American Clay have reported in their remodeled homes.
They have also just launched a foray into China, and will discuss that as well.
The first U.S. based, U.S. made earth plaster finish, American Clay has the lowest carbon footprint per pound of any commercially produced wall finish.

WHY: Award-winning and newly patented American Clay–model of a ‘new economy’ green business in mission, product and business issues– produces the all natural, healthy, and beautiful, interior plaster finish for walls/ceilings. The plaster is non-flammable, gives additional masonry mass in rooms, resists mold growth (tested and proven), absorbs sound, and repairs/cleans easily. (www.americanclay.com)

WHEN: Weds., Nov. 11, 2009 — 12:00pm to 1:00pm
Conference runs Nov. 11-13.

WHERE: Press Conference Room
Greenbuild Int’l. Conference and Expo
Phoenix Convention Center
Phoenix, AZ

Please also visit American Clay’s booth #3754 during the show.

WHO: To schedule an interview with American Clay’s co-Founders–CEO Croft Elsaesser or Chief Vision Officer (CVO) Carol Baumgartel–please contact Julie Du Brow at 310-821-2463 ofc (in advance) or 310-922-1301 cell (at Greenbuild) or via email at julie@dubroworks.com.


ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

Sat. 10/24, 11amPST / American Clay on LATalkRadio.com

October 23, 2009

American Clay’s VP of Mktg and co-Founder Carol Baumgartel will be on the newly dubbed “Good Green Witch” show (formerly Green N Easy Living) on LATalkRadio.com.

DATE: Sat., Oct. 24 TIME: 11:00am PST (live)

HOW: http://www.latalkradio.com, and click on the “Good Green Witch” show (there’s a spot to click on to hear live). Then can ask questions via Skype or calling in at (323) 203-0815.

WHY: Will be discussing how there’s No Turning Back as the umbrella topic. – political – small business – lifestyle – green in luxury building: Then again, with Rhonda and her partner Johnny — and Carol — you never know what turn the livley conversation will take!

About the show: Rhonda DeFelice, author of Good Green Witch, hosts this informative show featuring real ideas to create a “Greener” lifestyle. Join her every week as she shares simple ways to be “Green” while saving money.

http://www.americanclay.com

Barclay Butera Home Offers Quite Sophistication in Debut of ‘Gramercy Park Collection’ at Fall High Point Market

October 8, 2009

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ON HEELS OF DESIGNING THE FIRST ROOM IN OVER 50 YEARS AT FAMED HEARST CASTLE, BUTERA ADDS ‘SAN SIMEON CHAIR’ TO COLLABORATION

LOS ANGELES, CA (October 2009) – This Fall, national lifestyle designer Barclay Butera tapped the “City” section of his Living in Style book for inspiration and created the “Gramercy Park Collection” for High Point Market introductions.  Named for the exclusive Manhattan park, where a key is required to enter and enjoy this haven within the city, the Collection celebrates the world traveler / city dweller who enjoys all aspects of the arts and high culture of a big city, and requires an elegant and subtle palette against which to showcase their personal collections.  The “Gramercy Park Collection” can be seen at High Point Market: The World’s Home for Home Furnishings (Oct. 17-22), Interhall #IH102. As an extension of this concept, Butera will showcase new pieces from his continued association with the Hearst Castle Collection®, reflected in upholstery and pillows.

The color palette of the “Gramercy Park Collection” reflects a quiet sophistication through its tonal fabric selections that include taupe, bronze, chocolate, gold, cream, butterscotch; variegated stripes with texture and sheen; menswear-inspired textiles including bold houndstooth, large-scale paisley & windowpane plaid; supple leathers, plush velvets; touches of Butera’s characteristic textured animal prints, tone-on-tone woven patterns and classic solids.

For this Fall, Barclay Butera Home is proud to present all new at High Point Market:

Park Avenue BenchSM

Park Avenue Bench

Generously-scaled bench, an elegant, ‘collected piece’ of a well-traveled couple, possibly for base of bed.  Sophisticated tufting and dark turned leg are standard; nailhead is option (extra).   Shown in Kipling Bone leather (Gramercy Park Collection).  (60”w x 20”d x 22”h)

Essex OttomanSM

Essex Ottoman

Regency inspired ottoman with distinctive double “X” base with stretcher for additional strength. Tufted attached pillowtop with contrast welt added as signature Butera design detail.  Tufting and fully upholstered base are standard.  Most effective shown in pairs; perfect additional seating for conversational great room.  Shown in Savoy Tobacco Velvet fabric (Classic Collection) with Contrast Welt in Savoy Bay Rum (British Colonial). (24”w x 18”d x 20”h)

San Simeon ChairSM

San Simeon Chair

Known for his collection of wing chairs, this is Butera’s newest addition to his collaboration with Hearst Castle Collection.  Modeled after originals purchased from Bullock’s Wilshire for Mr. Hearst’s North Wing suite, this modified wing chair features cutaway arms that echo the rolled detail on the wingback, as well as a current twist on a traditional pleated arm detail.   Transitional and ideal for lounging, chair features classic tapered leg with carved relief detail and attached pillow back.  Shown in a textured striped velvet, Edwin Cream (Gramercy Park Collection). (33”w x 36”d x 40”h)

Bradford ChairSM

Bradford Chair

Generously proportioned lounge piece, comes standard with tufting and turned legs with casters.  Similar to Newport Chair, but deeper and taller.  Shown in Butera’s characteristic animal print while still remaining neutral.  Fabric: Giraffe Natural (Gramercy Park Collection) (32”w x 36”d x 32”h)

In other news, Butera is touring luxury design centers nationwide, lecturing on “Decorating in the New Economy” to packed rooms filled with those in the design trade.  The tour is tied to the launch of his Kravet Collections line of textiles, as well as his selection of original designs for Tufts by Kravet Carpet.  Please check facebook.com/kravetinc. for a full schedule.

ABOUT BARCLAY BUTERA

Barclay Butera, Inc. is based in Newport Beach, CA, and entails the Barclay Butera collection showrooms in Newport Beach and Los Angeles, CA, and Park City, UT.  Barclay Butera Home, Inc. products (www.barclaybuterahome.com) are distributed through over 300 showrooms, his own collection showrooms, and To the Trade nationwide. The Kravet products are available through Kravet showrooms nationwide.  Butera designs and manufactures his bench made upholstery products in Los Angeles, CA.   Please visit www.barclaybutera.com/media for a full introduction.