Archive for the ‘Health’ Category

Pamela’s Products Announces Their “BE MORE” in 2011 Campaign

January 5, 2011

(Ukiah, CA— December 2010)   Pamela Giusto-Sorrells’, Founder of Pamela’s Products, message to everyone for 2011 is quite simply to “Be More.”  The founder of Pamela’s Products—the award-winning, dedicated gluten-free company of Fast, Easy & Delicious baking mixes, gourmet ready-to-eat cakes, and packaged cookies—has created twelve fun and inspiring monthly mantras on how to get more out of the year.  These two-word phrases can be applied to all parts of one’s life.  The enjoyment of food and bringing people to the table is certainly one way of living life more fully… especially when everyone can enjoy the same food.  With each monthly mantra, Pamela suggests user-friendly gluten-free recipes or illustrates how you can make the month more fulfilling and create quick, easy and delicious meals.

The “Be More” Campaign kicks off with January’s message to “Live More”.  Most of us want to begin the New Year on the right foot and often make resolutions to be healthier—from exercise, to eating, or just being good to ourselves.  The New Year is an ideal time to regain focus and bring balance back into our lives to enhance and enrich our daily routines.    Always mindful of time and convenience, Pamela’s gluten-free meals or snacks are fast and easy, giving you that time to “Live More”.

As a working mother herself, Pamela created her monthly mantras to share, and to remind herself as well.  “It’s so easy to get caught up in the day to day grind,” says Pamela.  “I hope these little monthly reflections help all of us focus—even for a few minutes—on what makes each of us happy, either on our own or as we engage others.  For me, making and sharing great food that brings everyone together—gluten-free and not—is my avenue to being more.”

To “Live More” this January through food, create some specific treats or circumstances:

  • Treat yourself to a quiet moment with Pamela’s Products Traditional Cookies (8 flavors) and a cup of tea
  • Make delicious and healthful baked treats for loved ones. (Using Pamela’s Products Baking Mixes)
  • Going to a dinner party? Grab a Pamela’s Cheesecake to satisfy your sweet tooth
  • Make your own gluten-free bread with little effort, perfect for sandwiches as the kids head back to school (Pamela’s Gluten-Free Bread Mix) – print a recipe card with lunch box ideas at www.pamelasproducts.com/LiveMore
  • Expand your knowledge of what’s going in your body!  Seek out ingredient listings that you can pronounce and that are of high quality (Hint: Pamela’s Products)
  • Sign up for May’s Gluten-free Challenge and start early getting bi-monthly tips! (www.GoGFchallenge.com or www.Facebook.com/GFchallenge)

 

OTHER NEWS:

Events:

o      Pamela’s Products will be exhibiting at the San Francisco Fancy Food show, Jan. 16-18, as well as participating in the concurrent Food Fête.

o      Pamela’s Products will be exhibiting on Natural Products Expo West, which takes place from March 10-13, at the Anaheim Convention Center.

Pamela Giusto-Sorrells, founder of Pamela’s Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK.  Pamela’s Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman’s Day, Real Simple and many other outlets.

For additional information on Pamela’s Products, please visit www.pamelasproducts.com. Recipe variations and baking information may be found at www.pamelasproducts.com/recipe_frames.html.  Media inquiries, please contact Agnes Gomes-Koizumi (agnes@agkmedia.com) or Julie Du Brow (julie@dubroworks.com) at 323-937-5488 or 310-821-2463.

ABOUT PAMELA’S PRODUCTS

Pamela’s Products (www.pamelasproducts.com) offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela’s Products can be found in natural food and grocery stores throughout North America and on the web at http://www.pamelasproducts.com.  Setting the standard for great taste since 1988, Pamela’s Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix holding the #1 position in the entire Natural Foods category.  Pamela’s Products strives toward taste perfection – everything is gluten-free, many are non-dairy and soy-free, some are organic.

Pamela’s Products are a tried-and-true staple for Celiacs. Celiac Disease is the world’s most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten.  Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit www.gluten.net, “About”.)  People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or ‘natural’ diet, also frequently turn to Pamela’s Products for satisfying that sweet tooth or simply for making bread or pancakes.

 

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AMERICAN CLAY’S NEW “PlasterPlus” BRINGS HARD, NO-VOC, REPAIRABLE PLASTER TO COST OF ZERO-VOC PAINT

October 25, 2010

NEW PRODUCT TARGETS BIG BUILD, COMMERCIAL & INDUSTRIAL DEVELOPERS

Albuquerque, NM (October 2010) – American Clay Enterprises, Inc. has created a game-changer in cost and durability for commercial interior wall finishes. Our new PlasterPlus™  binder is added to the American Clay earthen plasters, resulting in a hard, yet repairable, No-VOC finish for the cost of a high quality, Zero-VOC paint job.  PlasterPlus™  is sold dry in 27 lb. lots through select commercial distributors, and is intended for commercial projects—such as healthcare, hospitality, universities—and big build residential.  The polymer binder has No-VOCs, is mold resistant, extremely easy-to-apply, and still can contribute up to eight (8) LEED points—along with singularity and timeless beauty—to any project. No wonder the field response has been ardently positive thus far.

American Clay has been used for numerous commercial / industrial jobs to date—from hotels (including Disney) and retail to schools, colleges, spas and churches. (Partial list attached.)  Now with PlasterPlus™ , American Clay can replace paint more equitably:  for 80,000 sq. ft. projects, the cost can come in as low as $1.00 per sq. ft., including labor and product.  Adding the completely repairable binder to the single-coat commercial Enjarre™, as well as to any of the color-integral American Clay premier Legacy products, results in the easiest, hardest surface application of American Clay to date, and at the cost of both your texture and your “Zero-VOC paint”.

PlasterPlus™-enhanced American Clay provides big project builders and developers the following benefits:

∗∗ Product cost as low as $.38 per sq. ft. for Enjarre™  one-coat application system.
Added hardness and increased ease of application.
∗∗ Longevity outlasting a painted wall, creating cost, labor and time savings. It does not need to be repainted for the life of the walls because the clay itself resists dirt and grime.
∗∗ Resistance to fading due to he natural mineral pigments.
∗∗ Highly suitable for economical spray-on application in one- or two-coat systems.
∗∗ Creates less than 5% on-site waste of material during application.
∗∗ Unlike other acrylic, gypsum or lime specialty finishes, walls coated with American Clay plaster with PlasterPlus™  can be wetted and reworked after application (without adding additional binder) to achieve desired results and yet is hard and durable.
∗∗ Cleanup is much quicker and easier than with paint, since there is no thick latex binder involved.
∗∗ As with the Legacy products, this new binder is a No-VOC, Zero Formaldehyde choice for your walls, bringing humidity and temperature moderating qualities to your project’s interior environment.
∗∗ As with the Legacy products, unlimited visual and textural possibilities.

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this product development.  “It took us a year of rigorous in-house testing and third party verification on VOC and formaldehyde levels to assure our team that we had a superior material to provide to large-scale builders and developers. Our goal is always to maintain a healthy indoor air quality to both applicator and the end-user.”

Just like American Clay’s existing product line, PlasterPlus™ is suitable for most substrates.  It will be sold in dry 27 lb. lots.  PlasterPlus™  is available through select commercial distributors; please contact sales@americanclay.com for a list.  Our countrywide system of approved applicators will be able to purchase this product in bulk for their projects.

Responses to the product thus far provide real world reaction:

“American Clay’s Enjarre Product with the PlasterPlus binder surprised us.  Here at Escondido we have a strong focus on the quality of the materials we use.  The quality of this product was what we would expect from a venetian plaster. The biggest difference was being able to get the quality we insist on without the budgetary considerations that a premium finish would typically require.” – Steve Markham, Escondido Vice President (model homes plus 65,000 square feet of Clubhouse and Spa)

“Our crew worked with PlasterPlus for the first time last week. They texted me from the project site to say how awesome the product is. The workability made the install easier and they were pleased with the look. They found compression to be “like a dream” and loved the result. The clients were delighted.
…We’ve been working on getting American Clay specified for a commercial building in downtown Denver, for about 3 years. The designer is innovative and wants to specify the clay, but recently the developer was concerned about “hardness” so it looked like we would lose the project. I made up some sample boards with the new PlasterPlus. The designer …called me and said that they were “really impressed” with the hardness of Enjarre with PlasterPlus and they intend to use it in the project.” – Deborah Hall, PhD, LEED AP; Owner, Hall’s Walls

American Clay is also posting today on http://www.americanclay.com under “Professional –> Commercial Projects” page:  the PlasterPlusTM  sellsheet, MSDS sheet, application instructions and a FAQ.

ABOUT AMERICAN CLAY ENTERPRISES, INC:
American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters, the commercial ENJARRE™  single coat plaster, and its new PlasterPlus™  binder offer a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, durable and unique option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  http://www.americanclay.com.
U.S. PAT No. 7,485,186 B2

Recent Project Portfolio

American Clay DIY Game-Changer: Plaster ROLLS-ON w. Up & EZ!

September 29, 2010

AMERICAN CLAY’S NEW ‘Up & EZ!’ BINDER MAKES CLAY PLASTER ROLL-ON

UP TO 8 LEED POINTS, TOP INDOOR AIR QUALITY & BEAUTY JUST GOT EASY


Albuquerque, NM (September 2010) – American Clay Enterprises, Inc. has created a game-changer in the world of wall plasters.  Message? Throw away that hawk!  With the help of the company’s new Up & EZ! binder material, the long-hoped for roll-on application of their celebrated, healthy clay plaster interior finishes is ready for release. Up & EZ! is being shipped to local dealers who have been anticipating the no-VOC, mold resistant and easy-to-use product that continues to contribute up to eight (8) LEED points—along with timeless beauty and creativity—to any project.

American Clay can replace paint with this completely reemulsifiable–and therefore repairable—binder that is added to any of the color-integral American Clay premier Legacy products (Loma, Porcelina and Marittimo) to make it a roll-on product, as well as serving as a hardener.

Up & EZ! Roll-on Binder from American Clay

American Clay CEO and co-Founder Croft Elsaesser has been working hard toward this goal. “We have been developing a product that would eliminate the hawk-to-trowel process for Do-It-Yourselfers, one of our most respected customer groups.  We are incredibly excited to know that anyone now can grab a roller, and put the clay on the wall, followed by a simple pass with a trowel…thereby changing the air quality in any room, and providing the DIYer ease-of-use and total creative control!”

Yes, you will still need that trowel, but only once the clay is already rolled on with a 1¼” nap roller.  American Clay realized over the years that the process of moving the clay from the hawk to the wall with a trowel can intimidate a typical DIYer.  With the new Up & EZ! binder, they had several inexperienced DIYers—who barely had ever painted–test the new roll-on process. In under seven hours, these novices taped walls, rolled on 280 sq ft of LOMA (with Up & EZ! mixed in) in two coats, trowelled back the clay, compressed it, cleaned the roller and trowel, and put the furniture back. They also found that cleaning the clay off the roller was much quicker and easier than with paint, since there is no thick latex binder involved.

American Clay is also posting today a “How-To” video on their website and YouTube Channel, downloadable instructions/brochure, examples, as well as pricing on their site (http://americanclay.com/your-diy-info).  For dealers/distributors, a sell sheet and MSDS sheet is also available now.

As with the Legacy products, this new binder is a non-toxic, safe choice for your walls, bringing humidity and temperature moderating qualities to your room’s environment.  Adds Elsaesser, “It took us a year of rigorous third-party testing to assure our team that we had a no-VOC material to provide the homeowner.”

The Up & EZ! system keeps the price of American Clay’s Legacy products at $1.00 to $1.45 per square foot, when installed by a DIYer.

Just like American Clay’s existing product line, Up & EZ! Is suitable for most substrates, making it that much easier for the DIYer to obtain the texture, beauty and comfort of our classic earthen plasters. It will be sold in 1-lb. individual packets, available through American Clay distributors and dealers listed on http://www.americanclay.com.

ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural, elegant and durable option. There is no off-gassing nor inherent waste on-site.  The plasters contain no VOCs, are non-flammable, are mold resistant (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging.  American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S.  The products and various workshops are available through their New Mexico office or through their retailers and distributors across the U.S. For information on products, ordering, technical specifications, product application and additional resources and links:  www.americanclay.com.

U.S. PAT No. 7,485,186 B2

DIYer 'after' shot with Up & EZ!

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DEDEMED’S MEDITERRANEAN KITCHEN TAKES THE INTERNET AND YOUTUBE BY STORM WITH INTERACTIVE VIDEO RECIPES AND COOKING TIPS

June 24, 2010

Ranked the #1 Most Watched Hummus Recipe Video Online

Hummus

Irvine, CA (June, 2010) – Mediterranean cuisine specialist Denise Hazime has made quite a name for herself on the internet and has even been touted as the reigning “Queen of Hummus” by The Wall Street Journal. But to the millions who are familiar with her online persona, and have made her Hummus video the #1 Mediterranean cooking video on YouTube, she goes by Dede of Dede’s Mediterranean Kitchen, commonly known as DedeMed.  Since 2007, Denise has run DedeMed.com, an interactive website where visitors can learn how to make their favorite Mediterranean dishes, created over 65 video recipes to date, opened the very first Mediterranean food stand on Marine base Camp Pendleton, and is set to debut her own spice line this year.

Before opening a food stand or starting a spice line, Denise already had a large, loyal following of foodies, cooks, the health-conscious, and people who wanted to get in touch with their cultural roots, devoted to her tried-and-true authentic recipes and her quick-and-easy cooking tips that give this tradition-based cuisine a modern twist. Her Hummus video on DedeMed’s YouTube channel (www.youtube.com/dedemed) is the #1 Mediterranean cooking video (with close to 400,000 views to date) on the internet and 3rd only to two Food Network cooking show videos in the general cooking video category. DedeMed’s YouTube channel features more than 65 videos so far of Denise preparing a large variety of traditional Mediterranean dishes – everything from Hummus, to Falafel, to Baklava and Couscous.

“I would have never imagined that by starting DedeMed–inspired by my husband, friends, and Time magazine’s Dec. 2006 cover on YOUTube–that I would have touched so many lives through a cooking website. Out of love for my mother and passion for eating, I learned how to prepare Mediterranean and Middle Eastern food, so that I could help her cook for so many family members. From that joy and passion, I realized I could share this with the rest of the world”, says Denise.

The proof is in the rose water pudding – Denise’s cooking videos are an internet sensation, and testimonials from her fans keep flooding in: “You have helped me make things I never could have done without you.” (Leila M.). “It’s so hard to learn some…recipes because my family never measures. Your videos are easy to follow and have really been a great help.” (Diana). “It was so refreshing to see your recipes on Youtube. I never made my own hummus until I saw your video. I can’t believe …[it] is the best hummus that I have ever had!” (Ankstar). “You are so efficient in your videos and it feels like family when you cook.” (Solange B.). “It’s super fun and easy to pay to attention. You got a great attitude and attention to detail is awesome” (Moe K.). “I am obsessed with your site!” (Lina Z.).

The popularity of her cooking videos and the advice of her husband Crisantos (a Marine veteran) ensured that a Mediterranean food stand—called DedeMed’s Shawarma House–would be very popular among returning Marines at Camp Pendleton. “Whenever we go to war with a country, we bring back the food,” he told the reporter in an interview with the Wall Street Journal. This proved to be true, as hoards of returning Marines became returning customers as well.

Even before experts gave it the credit it deserves and placed it at the top of the pyramid (so to speak) as one of the healthiest diets in the world, Denise had long known of the benefits of following a Mediterranean diet. Olive oil, garlic, spices the likes of cumin and cardamom and now the chickpea have all been touted for their health-bestowing benefits and disease-fighting characteristics.

DedeMed.com has had a far-reaching impact on those interested in learning more about Mediterranean cooking around the world. With DedeMed.com, Denise has turned her love of cooking and knowledge of Mediterranean food into more than just a hobby. She shares her art of cooking Mediterranean cuisine with all those who want to learn to cook, eat healthy, and live better.

Media inquiries, please contact Rosette Pambakian (rosette@dubroworks.com) or Julie Du Brow (julie@dubroworks.com) at 310-821-2463.

ABOUT DEDEMED:

DedeMed (www.dedemed.com) offers a comprehensive list of interactive video recipes of Mediterranean cuisine as well as an online store for purchasing useful cooking utensils and the DedeMed spice line. DedeMed’s Hummus video consistently holds the rank of #1 most viewed Hummus video, and is the most viewed Mediterranean cooking video to date.

Hummus Video:

http://www.youtube.com/watch?v=W4uSf0d5yhw (original – 387,000+ views)

http://www.youtube.com/watch?v=rGDJaVAKN7E (‘rereleased’ – 22,000+ views)

April 2: Grand Opening-L.A.’s ZENERGY House / Ed Begley, Sen. Pavley speaking

March 5, 2010

For Immediate Release

RESIDENTIAL ENERGY ASSESSMENT SERVICES, INC. (REAS) PRESENTS THE  GRAND OPENING OF THE  ZENERGY HOUSE, LA’S FIRST COMPREHENSIVE “GREEN” REMODEL

WHAT: Residential Energy Assessment Services, Inc. (REAS) presents the GRAND OPENING of the ZENERGY House, its green residential remodel project located in Studio City, CA. The grand opening will feature noted environmental activists, tours, and refreshments.

ZENERGY House was conceived as a living example and educational tool for the average person to learn about and incorporate greener elements into their home environment.  The one-story home was originally built in 1950 and includes 3 bedrooms, 3 bathrooms, 2,450 sq. ft. of living space, and a pool. The home was selected because of its unique architecture and because the home’s size reflects the national average for square footage.

The ZENERGY House will host a number of seminars and tours for architects, builders, designers, government officials, realtors, financial institutions, homeowners and other interested parties through 2010.  Supporting ZENERGY House’s educational mission, tours will be performed by students from LACHSA (Los Angeles County High School for the Arts)‘The Giving Tree Club’ who have attended specific training events at the property.

The project’s major improvements address the mechanical systems; lighting; energy management systems; building envelope; ventilation; water conservation; appliances; interior finishes; and renewable energy. The home also showcases green furnishings; textiles; art; and wallpaper. For a complete listing of materials, sponsors and technologies used in the home please visit: www.ZenergyHouse.com.

WHO: Speakers at the event include renowned environmental activist Ed Begley, Jr., Senator Fran Pavely, author of bill AB 32 – the California Global Warming Solutions Act of 2006, and Tammy Schwolsky, CEO of REAS, Inc.

WHY: The ZENERGY House project was created by REAS as a prototype for “greening” existing homes. This High Performance Green Home is the first comprehensive remodel in Los Angeles that combines building science based energy auditing with environmentally responsible design and construction to create a net-zero energy, healthy, whole house designer showcase. The benefits of a high performance green home are improved health, safety, comfort and the ability to protect property values from escalating energy costs.

The work of REAS and the ZENERGY House project reflect the goals outlined by Pres. Obama’s plan for incentives for homeowners to make energy efficiency investments in their homes, through, for example, his proposed “HOMESTAR” program and “Cash for Caulkers”.

WHERE: 4426 Irvine Ave., Studio City, CA 91602

WHEN: Friday, April 2nd 2pm-5pm.  Tours begin at 2:30pm.

For Additional Information please visit http://www.ZenergyHouse.com

Media Inquires: Please contact Julie Du Brow at 310-821-2463 / Julie@dubroworks.com or Agnes Gomes-Koizumi at 323-937-5488 / agnes@agkmedia.com

ABOUT REAS

Residential Energy Assessment Services, Inc. (REAS) is a multi-disciplined consulting, auditing and training firm with extensive expertise in Energy Efficiency Building Analysis with a focus on auditing, design and rehabilitation. REAS provides cost-saving energy solutions to provide owners and agencies with planning and implementation of energy-efficient technologies, water conservation and renewable energy systems. REAS consultants are LEED APs, HERS, BPI and GreenPoint Rated Professionals and is a licensed general contractor. The REAS, Train to Sustain program provides comprehensive green job training to build an inclusive infrastructure of skilled professionals to meet the demands of the emerging green economy. www.ReasEnergy.com.

SoCal Open Houses for PopSci winner TRUFOCALS, Breakthrough Eyewear Technology

November 15, 2009

LOS ANGELES / Brentwood, Nov. 19 invitation:   reviewPC2009-LA

ORANGE COUNTY / Costa Mesa, Nov. 21 invitation:   reviewPC2009-OC

American Clay / Press Conf @ Greenbuild re: Energy Savings Experiment

October 29, 2009

AmericanClayLogo-Horz

******* MEDIA ALERT *******

WHAT: American Clay Enterprises will host a press conference about their energy savings experiment, at the GREENBUILD International Conference & Expo. The reasons, the procedure, the science used and the results-to-date will be presented, with handouts, by American Clay CEO and co-Founder Croft Elsaesser. Last year at Greenbuild 2008, American Clay launched a yearlong experiment whereby they created multiple testing units to gather information about the energy savings, and therefore potential monetary savings, which customers of American Clay have reported in their remodeled homes.
They have also just launched a foray into China, and will discuss that as well.
The first U.S. based, U.S. made earth plaster finish, American Clay has the lowest carbon footprint per pound of any commercially produced wall finish.

WHY: Award-winning and newly patented American Clay–model of a ‘new economy’ green business in mission, product and business issues– produces the all natural, healthy, and beautiful, interior plaster finish for walls/ceilings. The plaster is non-flammable, gives additional masonry mass in rooms, resists mold growth (tested and proven), absorbs sound, and repairs/cleans easily. (www.americanclay.com)

WHEN: Weds., Nov. 11, 2009 — 12:00pm to 1:00pm
Conference runs Nov. 11-13.

WHERE: Press Conference Room
Greenbuild Int’l. Conference and Expo
Phoenix Convention Center
Phoenix, AZ

Please also visit American Clay’s booth #3754 during the show.

WHO: To schedule an interview with American Clay’s co-Founders–CEO Croft Elsaesser or Chief Vision Officer (CVO) Carol Baumgartel–please contact Julie Du Brow at 310-821-2463 ofc (in advance) or 310-922-1301 cell (at Greenbuild) or via email at julie@dubroworks.com.


ABOUT AMERICAN CLAY ENTERPRISES, INC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

Revolutionary New Eyeglass Technology, TRUFOCALS, Is Changing How We See

October 2, 2009

small logo

TRUFOCALS LAUNCHES PATENTED ADJUSTABLE VISION GLASSES THAT GIVE CONTROL TO THE USER

(Los Angeles, CA—August, 2009)  TruFocals are a revolutionary new eyeglass system that allows you to ‘self-correct’ or sharpen your vision to the highest quality necessary for any situation.  Completely eliminating the need for multiple pairs of glasses, bifocals, or no-line progressives, the patented TruFocals have none of the distortion or blurriness associated with traditional multi-focal glasses, and widen the field of vision.  With TruFocals, your entire lens focuses on what you choose, not just what your multifocals force you to. Simply move the ‘vision correction’ slider on the bridge of TruFocals glasses, and the entire system shifts focus closer or farther, like a microscope. With TruFocals you are not limited to a fixed distance focal length. You can self-adjust your own glasses to provide a clear solution immediately, whatever the distance.

As we age, our vision degenerates.  Single focus distance/reading, bifocals or no-line progressive lenses have been the only non-surgical means of vision correction…until now. TruFocals’ revolutionary lens system acts like dozens of single vision lenses, allowing you to see clearer in any situation, near or far. TruFocals also eliminate the nausea for wearers who suffer from motion sickness brought on by the distortion / blurriness of no-line progressives.

“I began thinking about developing a better vision solution, when I discovered that my own vision was compromised.   It was hard to adjust to wearing multifocals, and my vision quality was markedly less.  After looking at the mechanics of how the human eye naturally focuses, I began to think about how to mimic this, mechanically.  I think everyone who wears multifocal lenses will appreciate the flexibility and clarity of TruFocals,” states co-founder and inventor, Dr. Stephen Kurtin.

How it Works:

TruFocals emulate the human eye’s ability to adjust focus by utilizing a lightweight two-lens system. As simple as TruFocals are to use, their technology is very sophisticated.

TF-NEWSPAPER CLIP-V2R3-HRsm

Each “lens” is actually a set of two lenses, one flexible and one firm. The flexible lens (near the eye) has a transparent distensible membrane attached to a clear rigid surface.  The pocket between them holds a small quantity of crystal clear fluid.

As you move the slider on the bridge, it pushes the fluid and alters the shape of the flexible lens.  Changing the shape changes the correction. This mimics the way the lenses in your eyes used to perform when you were younger.

The sliding movement allows you to choose the exact correction that works best at any distance and under any lighting conditions.  Similar to traditional glasses, the front lens can be removed for cleaning, or interchanged with appropriately tinted prescription lenses to be used as sunglasses.

TruFocals are the ideal solution for people who wear multifocal eyeglasses, carry separate pairs of distance and reading glasses, or prefer the convenience of self-focusing their field of vision.  Because the glasses are ‘useradjustable’, they can compensate for low-light conditions and virtually any situation.

With TruFocals, the lenses and the frame are made together, as opposed to the traditional model of lensmakers and framemakers. They also have adjustable nose pads and arms that can accommodate nearly any face. This ensures a comfortable secure customized fit for virtually everyone.  The glasses are assembled in their Los Angeles, CA, facility.

For additional information, and to view an online demonstration, please visit www.trufocals.com.  Media inquiries, please contact Agnes Gomes-Koizumi or Julie Du Brow via email at agnes@agkmedia.com / julie@dubroworks.com or via phone at 323-937-5488 / 310-821-2463.

About TruFocals

The company was co-founded by Dr. Stephen Kurtin in 2006.  A successful inventor, with more than 30 patents to his name, Dr. Kurtin was not satisfied with the exisiting vision solutions.  Recognizing that multi-focals, reading glasses or carrying multiple pairs of single vision glasses did not provide a satisfactory solution, he set out to develop a better one.  TruFocals were developed to provide clear, adjustable vision in all situations.

TruFocals are available through eye care professionals or via http://www.trufocals.com. TruFocals are scratch-resistant and antireflective, contain anti-smudge coatings; and protect your eyes from harmful UVA and UVB rays.

This product is covered by one or more of the following US patents: 5,138,494; 5,668,620: 5,956,183; 6,040,947; 6,053,610; and 7,008,054.