Archive for the ‘Food’ Category

Make Your Own Experience…a New Year’s Promise

December 21, 2011

2011 was, for me, a year of much volunteerism, all of which I greatly value and appreciate.  The people I’ve met, the groups I’ve learned about…all of it.  And it came from being open to invitations and trusting people, but then carefully selecting.  As we near the eve of 2012, a fresh year, with fresh perspective, I thought I’d share something about being involved in something greater than ourselves.  And yes, it always take a bit of effort.  But that’s what also makes it worthwhile…


I believe that you make your own experience….and your own community.

So I admit it would annoy me when some high school friends would come home from college for their breaks and say to me, “How can you really get anything out of such a big school?”  You see, many of them were attending Ivy League universities (smaller classes, smaller campus) and I was attending UCLA (with a mere 35,000 students).

My response?  “Do you go visit your professors’ office hours and get to know them? Have you sought out an activity that you can embrace that gives you satisfaction in return?”  Often the answer to the first question was “uh, no”, but I had, and that made the school ‘smaller’ to me.  Some had done the latter.  For me, the latter was what made my college experience and played a major role in forming my approach to life.

My major was fantastic and I use every day what I learned.  But as it was more theoretical, I found the perfect practical complement, the college radio station at UCLA, where I became an on-air personality, head of the mobile DJ unit, and most importantly, the Director of Operations.  I ingrained myself, learning how things ran, how we worked with the administration to get funding, hiring/firing, and creating an alumni fundraiser…and I made a handful of lifelong friends.  Also key to my life (and to this discussion):  we were the underdog media outlet on campus, and we all banded together with a determination that everyone else should know about and respect what we offered.

Fast forward to today…

Those of us involved in the world of sustainability like to think that everyone around us is, too, and that everyone in the country is at least aware of the concept or the importance.  Of course, that is so not true, and we are certainly ‘the underdog’.  Just walk to your local convenience store, or go to a school meeting or art show, and see what the level of awareness is in displays or in talking to fellow attendees.

So become an active underdog and find a community that resonates with YOU (not your friends, not your spouse, but YOU first) and ingrain yourself.

My special focus happens to be green building.  I discovered that the Los Angeles Chapter of the US Green Building Council was opening a Westside branch (where I live) by wandering into a presentation.  I then offered to come and help where I can.  Now, not only am I fully ingrained in our branch and help create programming and support our team, but I’m more active in the overall Chapter and have met some of the smartest and nicest people I know.

A+D Museum

I attend events through Green Drinks or Women of the Green Generation, and support Global Green, Rock the Boat film and Pipe Dreams film, but committing myself to one group solidly that resonates with me daily has served me (and hopefully them) well.  This has lead me also to involvement with the great A+D Museum, and even aligns with some of my clients.

Find a group that resonates with you to walk in to or go online and get involved with?  Some ideas…

  • Get involved with the Charlotte Green Team – go-to source on sustainability efforts within the Charlotte, NC, community.  What’s your town’s equivalent?
  • Help toward expanding the green workforce through Green for All.
  • Fight the Tar Sands.  Here is a link with a wonderful list of resources from Burbank Green Alliance and Wilder Utopia.
  • Do a search in your community for green organizations and pick one.  Detroit, MI, has Greening Detroit, for instance.
  • Help a person or community rebuild with Habitat for Humanity.
  • Engage kids in learning and advocating for a sustainable economy and education: Teens Turning Green or Green Works in Kansas City.
  • Industry specific?  The furnishings industry has formed the Sustainable Furnishings Council.
  • Get active on your school’s PTA and if remodeling is being done, help guide it sustainably; or help initiate an organic garden on campus.  Become the green voice for your kids.
  • Understand and learn to work with native flora at the Theodore Payne Foundation; start with a class, and you might find you do more!
  • Help organize locally worldwide through  

I met a recent college graduate a few months ago at a LOHAS event and he was overwhelmed with the green group choices in Los Angeles alone.  I bet you can imagine my response…

Would love to here from everyone about your local opportunities, YOUR interests…please share!  What will YOU get involved in and try out for 2012?

Pamela’s Products Announces Their “BE MORE” in 2011 Campaign

January 5, 2011

(Ukiah, CA— December 2010)   Pamela Giusto-Sorrells’, Founder of Pamela’s Products, message to everyone for 2011 is quite simply to “Be More.”  The founder of Pamela’s Products—the award-winning, dedicated gluten-free company of Fast, Easy & Delicious baking mixes, gourmet ready-to-eat cakes, and packaged cookies—has created twelve fun and inspiring monthly mantras on how to get more out of the year.  These two-word phrases can be applied to all parts of one’s life.  The enjoyment of food and bringing people to the table is certainly one way of living life more fully… especially when everyone can enjoy the same food.  With each monthly mantra, Pamela suggests user-friendly gluten-free recipes or illustrates how you can make the month more fulfilling and create quick, easy and delicious meals.

The “Be More” Campaign kicks off with January’s message to “Live More”.  Most of us want to begin the New Year on the right foot and often make resolutions to be healthier—from exercise, to eating, or just being good to ourselves.  The New Year is an ideal time to regain focus and bring balance back into our lives to enhance and enrich our daily routines.    Always mindful of time and convenience, Pamela’s gluten-free meals or snacks are fast and easy, giving you that time to “Live More”.

As a working mother herself, Pamela created her monthly mantras to share, and to remind herself as well.  “It’s so easy to get caught up in the day to day grind,” says Pamela.  “I hope these little monthly reflections help all of us focus—even for a few minutes—on what makes each of us happy, either on our own or as we engage others.  For me, making and sharing great food that brings everyone together—gluten-free and not—is my avenue to being more.”

To “Live More” this January through food, create some specific treats or circumstances:

  • Treat yourself to a quiet moment with Pamela’s Products Traditional Cookies (8 flavors) and a cup of tea
  • Make delicious and healthful baked treats for loved ones. (Using Pamela’s Products Baking Mixes)
  • Going to a dinner party? Grab a Pamela’s Cheesecake to satisfy your sweet tooth
  • Make your own gluten-free bread with little effort, perfect for sandwiches as the kids head back to school (Pamela’s Gluten-Free Bread Mix) – print a recipe card with lunch box ideas at
  • Expand your knowledge of what’s going in your body!  Seek out ingredient listings that you can pronounce and that are of high quality (Hint: Pamela’s Products)
  • Sign up for May’s Gluten-free Challenge and start early getting bi-monthly tips! ( or




o      Pamela’s Products will be exhibiting at the San Francisco Fancy Food show, Jan. 16-18, as well as participating in the concurrent Food Fête.

o      Pamela’s Products will be exhibiting on Natural Products Expo West, which takes place from March 10-13, at the Anaheim Convention Center.

Pamela Giusto-Sorrells, founder of Pamela’s Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK.  Pamela’s Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman’s Day, Real Simple and many other outlets.

For additional information on Pamela’s Products, please visit Recipe variations and baking information may be found at  Media inquiries, please contact Agnes Gomes-Koizumi ( or Julie Du Brow ( at 323-937-5488 or 310-821-2463.


Pamela’s Products ( offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela’s Products can be found in natural food and grocery stores throughout North America and on the web at  Setting the standard for great taste since 1988, Pamela’s Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix holding the #1 position in the entire Natural Foods category.  Pamela’s Products strives toward taste perfection – everything is gluten-free, many are non-dairy and soy-free, some are organic.

Pamela’s Products are a tried-and-true staple for Celiacs. Celiac Disease is the world’s most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten.  Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit, “About”.)  People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or ‘natural’ diet, also frequently turn to Pamela’s Products for satisfying that sweet tooth or simply for making bread or pancakes.




2011 Begins…and fare thee well to 2010

January 4, 2011

Well, we’ve had a pretty nice beginning to 2011 today, folks.  And happy to be in the new year.  I don’t usually wish a year to be gone, but I think I was pretty done with 2010.

Rang in the new year with an evening of close friends, good food and maybe my best bowling score ever (177, thank you very much!) after a very special trip for Christmas to Paris and the outskirts, spending most valued time with my sister and my niece and 2 nephews.  And…I was highly fortunate to miss any travel weather issues.  

I got to play with my new iPad on the trip, but plan to delve into the world of apps and iPad possibilities strongly in 2011.  And after seeing “The Social Network” and “The King’s Speech”, I’m re-inspired to create and push through any potential obstacles.

And now we lunged today headfirst into 2011 with our current projects which we are proud of and excited about:

Also we continue to actively lend our services to the West Los Angeles branch of the U.S. Green Building Council, where we’ve met an incredible group of people.

More to come, but let’s go with that for now.  We also are pleased to see several wonderful pieces just published today on former beloved client DedeMed, especially–.html.  Reading that, you’ll start cooking Mediterranean tomorrow, and what a fun 2011 that would launch!

And one other item:  I hope to start writing, blogging, whatever you want to call it, more this year…encouraged by a dear friend.  It’s something I always put off, but am hopeful to meet that challenge this year, and as client Pamela (Pamela’s Products) says in her campaign for 2011:  BE MORE!  Don’t ya just love it?

CHEERS, everyone!


June 24, 2010

Ranked the #1 Most Watched Hummus Recipe Video Online


Irvine, CA (June, 2010) – Mediterranean cuisine specialist Denise Hazime has made quite a name for herself on the internet and has even been touted as the reigning “Queen of Hummus” by The Wall Street Journal. But to the millions who are familiar with her online persona, and have made her Hummus video the #1 Mediterranean cooking video on YouTube, she goes by Dede of Dede’s Mediterranean Kitchen, commonly known as DedeMed.  Since 2007, Denise has run, an interactive website where visitors can learn how to make their favorite Mediterranean dishes, created over 65 video recipes to date, opened the very first Mediterranean food stand on Marine base Camp Pendleton, and is set to debut her own spice line this year.

Before opening a food stand or starting a spice line, Denise already had a large, loyal following of foodies, cooks, the health-conscious, and people who wanted to get in touch with their cultural roots, devoted to her tried-and-true authentic recipes and her quick-and-easy cooking tips that give this tradition-based cuisine a modern twist. Her Hummus video on DedeMed’s YouTube channel ( is the #1 Mediterranean cooking video (with close to 400,000 views to date) on the internet and 3rd only to two Food Network cooking show videos in the general cooking video category. DedeMed’s YouTube channel features more than 65 videos so far of Denise preparing a large variety of traditional Mediterranean dishes – everything from Hummus, to Falafel, to Baklava and Couscous.

“I would have never imagined that by starting DedeMed–inspired by my husband, friends, and Time magazine’s Dec. 2006 cover on YOUTube–that I would have touched so many lives through a cooking website. Out of love for my mother and passion for eating, I learned how to prepare Mediterranean and Middle Eastern food, so that I could help her cook for so many family members. From that joy and passion, I realized I could share this with the rest of the world”, says Denise.

The proof is in the rose water pudding – Denise’s cooking videos are an internet sensation, and testimonials from her fans keep flooding in: “You have helped me make things I never could have done without you.” (Leila M.). “It’s so hard to learn some…recipes because my family never measures. Your videos are easy to follow and have really been a great help.” (Diana). “It was so refreshing to see your recipes on Youtube. I never made my own hummus until I saw your video. I can’t believe …[it] is the best hummus that I have ever had!” (Ankstar). “You are so efficient in your videos and it feels like family when you cook.” (Solange B.). “It’s super fun and easy to pay to attention. You got a great attitude and attention to detail is awesome” (Moe K.). “I am obsessed with your site!” (Lina Z.).

The popularity of her cooking videos and the advice of her husband Crisantos (a Marine veteran) ensured that a Mediterranean food stand—called DedeMed’s Shawarma House–would be very popular among returning Marines at Camp Pendleton. “Whenever we go to war with a country, we bring back the food,” he told the reporter in an interview with the Wall Street Journal. This proved to be true, as hoards of returning Marines became returning customers as well.

Even before experts gave it the credit it deserves and placed it at the top of the pyramid (so to speak) as one of the healthiest diets in the world, Denise had long known of the benefits of following a Mediterranean diet. Olive oil, garlic, spices the likes of cumin and cardamom and now the chickpea have all been touted for their health-bestowing benefits and disease-fighting characteristics. has had a far-reaching impact on those interested in learning more about Mediterranean cooking around the world. With, Denise has turned her love of cooking and knowledge of Mediterranean food into more than just a hobby. She shares her art of cooking Mediterranean cuisine with all those who want to learn to cook, eat healthy, and live better.

Media inquiries, please contact Rosette Pambakian ( or Julie Du Brow ( at 310-821-2463.


DedeMed ( offers a comprehensive list of interactive video recipes of Mediterranean cuisine as well as an online store for purchasing useful cooking utensils and the DedeMed spice line. DedeMed’s Hummus video consistently holds the rank of #1 most viewed Hummus video, and is the most viewed Mediterranean cooking video to date.

Hummus Video: (original – 387,000+ views) (‘rereleased’ – 22,000+ views) Anticipates Pamela’s Products READY MADE cakes!

July 31, 2009

Thanks for the early excitement!  If you’re planning to be at the GF Cooking Expo, or Expo East…your chance to taste!  And if you were at Natural Products Expo in Anaheim…you already KNOW how sumptuous they were!!!  Smackin’ your lips, aren’t ya?

Pamela’s Products Feature ‘Back-to-School’ Menu for Entire Family

July 2, 2009



(Ukiah, CA—May, 2009)  Pamela’s Products, an award-winning leader in the gluten-free foods arena, features a wide range of gluten-free ready-made and quick mixes to make going ‘back-to-school’ easier for parents. Packing lunches, baking treats for class bake sales, making after-school snacks and planning quick family dinners are just around the corner.  Pamela’s Products, considered a tried and true staple for gluten-free families, provides family-friendly recipes online at, and ready-made treats to help parents spend less time in the kitchen and more time with their families.

As more people are becoming aware of gluten-intolerance, providing gluten-free options has become increasingly popular. One Los Angeles ‘Homeroom Mom’ often bakes Pamela’s Products Chocolate Cake Mix Cupcakes for her son’s class.  Even though the class is not gluten-intolerant, her cupcakes were consistently voted best by the kids.  According to this mom, “Birthday parties used to be difficult. It’s heartbreaking to have to explain to your child that they can’t have birthday cake with all of the other kids. So I started experimenting with every gluten free recipe and mix to find the best one – Pamela’s chocolate cake mix. Now I bring extra chocolate cupcakes to every party and everyone loves them.”

Approximately 1 in 133 people are Celiacs and suffer from gluten-intolerance but only 3% of cases are diagnosed. Celiac Disease is the world’s most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten.  Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale.  Gluten is present in almost all forms of traditional bread and baking mixes and baked goods.

Pamela’s Products offers an entire dedicated line of gluten-free baking mixes and baked goods. Pamela’s Products Simplebites and organic cookies are a great addition to any child’s lunchbox.  The pre-packed, single serving size option (2 cookies) of organic cookies are a convenient and delicious snack that is easy to include in bagged lunches.  The 2-pack cookies are available in a variety of tasty flavors, and Simplebites cookies are the perfect bite-sized snack for little hands.  Available in kid-friendly flavors like Chocolate Chip and Extreme Chocolate, these cookies are ideal for any child to share on the playground without worrying about excluding peers with gluten allergies.  Pamela’s Products Gluten-Free Bread Mix makes tasty sandwich bread, and kid-approved meals like pizza dough, corn dogs and hamburger buns.

Pamela’s Products baking mixes are the fast, easy and delicious way to whip up a quick after school snack or speedy family dinner. The website ( is stocked with step-by-step recipes for breakfast, lunch, snacks and dinner.  Recipe ideas include:

o  Sausage rolls

o  Corn Dogs

o  Breakfast waffles

o  Broccoli and Cheddar Casserole

o  Ravioli

Pamela’s Products mixes are also versatile and allow the family chef to create his/her own signature dishes or make signature family recipes gluten-free without altering taste.

For additional information on Pamela’s Products and the new Gluten-free Cornbread Mix, please visit Recipe variations and baking information may be found at  Media inquiries, please contact Agnes Gomes-Koizumi ( or Julie Du Brow ( at 323-937-5488 or 310-821-2463.  



Pamela’s Products ( offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies and Baking Mixes.  Award-winning, Pamela’s Products can be found in natural food and grocery stores throughout North America and on the web at  Setting the standard for great taste since 1988, Pamela’s Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix and Chocolate Brownie Mix consistently holding the #1 position in the entire Natural Foods category.