TRAVELEX BRANDS SELF THROUGH INTERNATIONAL SUPPORT OF ‘NT LIVE’, SUCCESSFUL LIVE SATELLITE DELIVERY OF NATIONAL THEATRE
OCTOBER 1st ‘NT LIVE’ PREMIERE OF SHAKESPEARE’S “ALL’S WELL THAT ENDS WELL” EXPANDS REACH THROUGH DOUBLE THE U.S. MARKETS
WHAT: Travelex, a leader in international payments and foreign currency exchange, for global travel and business, is the international supporter of the National Theatre’s (UK) bold pilot season foray into satellite transmission of their live stage performances filmed in high definition, called “NT Live”. Having successfully premiered in June, delivering the broadcast of Phèdre to 50,000 people worldwide with rave reviews, NT Live brings William Shakespeare’s “All’s Well That Ends Well” to audiences on October 1st. Due to the highly positive response to this unique experience from the public and media—“remarkable” and “stunning”—this next performance will be shown in at least double the number of U.S. markets.
Travelex’s consistent, key support of the arts—providing value and service—through emerging opportunities and technologies, strongly aligns with Travelex’s business mission to consistently pursue new methods in easing transactions for consumers or business-to-business.
The broadcast is of the highly acclaimed production of All’s Well That Ends Well directed by Marianne Elliott, written by William Shakespeare. While the first broadcast outing, Phedre, was a success, the process is still experimental, with every play having its unique challenges, such as a different theater setting (the National’s largest, the Olivier, with open stage and fan-shaped auditorium), new cast, and in this case, how will Shakespeare transmit.
Travelex serves over 30 million customers every year. In the Americas, TRAVELEX is the largest non-bank foreign exchange specialist, with trading floors in New York City and Toronto, serving over 6,000 commercial customers. The three divisions:
- Global Business Payments features GlobalPay’s Payee Manager, the first vendor management system that offers the combined advantage of an electronic payment enrollment system, vendor management tool and payment platform in one simple web-based application.
- Retail Services—available at retail outlets and shopping malls, in airports and online—address key ongoing challenges encountered by travelers worldwide. Travelex’s Cash Passport™ gives a new twist on the pre-paid currency card. Other programs are Currency Return Guarantee and Rate Watch.
- Outsourcing Group provides financial institutions and travel agencies with a myriad of product offerings, including the Cash Passport™, CashPax™-prepackaged banknotes, drafts and wires.
The upcoming “NT Live” season includes “Nation” based on a novel by Terry Pratchett and adapted by Mark Ravenhill (Jan. 30, 2010), and Alan Bennett’s new play “The Habit of Art” (April 22, 2010).
WHY or REACTION TO NT LIVE:
“The National Theatre made history last night.” – Guardian
“Thank you so much!! We live on a small island in Maine and saw your production of Phèdre last night – HD live in Damariscotta, Maine. Feels like the world has just opened up to us!… We will reserve tickets for all your HD productions!”
“I am a senior on a fixed income in Toronto, Canada and no longer able to afford to attend the
local theaters I used to. HD broadcasts are a godsend for me, and others like me. I saw
Phèdre last night in one of the local Cineplex theatres…I look forward to
seeing more of your productions on HD. This one was superb!”
“The biggest limitation for the remote audience was not being able to convey one’s profound
appreciation to the cast and production team by applauding at the end.”
“Never in my life have I seen a stage show been shot so professionally.”
WHEN & For a complete list of U.S. dates, times & locations, please check:
WHERE: www.ntlive.com, click on “Venues & Booking”
Many broadcasts occur on Oct. 1st on screens across the United States; however some markets will be time-delayed, based on availability.
Ticket prices vary by venue. The average ticket price is $20. Contact local venues for ticket information.
Global Business Payments: Travelex is a global foreign exchange specialist providing the payment and receipt of domestic and international funds for businesses of all sizes. For more than 30 years, Travelex has provided clients with sophisticated market knowledge, leading edge technologies and practical and innovative solutions tailored to individual requirements. The Travelex worldwide network handles one million beneficiaries on behalf of 38,000 businesses in 35 countries. For more information, visit www.travelexbusiness.com/na.
Retail: Travelex is the world’s largest foreign exchange specialist with over 700 retail branches in more than 20 countries, at key airport, seaport, rail and tourist locations. Over 40% of travelers – 1.7 billion passengers a year – pass through airports where Travelex operates including the major gateways at Amsterdam, Beijing, Frankfurt, Hong Kong, London, Mumbai, New York, Rome, Sydney & Tokyo. Every hour, Travelex provides foreign currency to more than 2,000 customers.
Outsourcing: Travelex is the world’s foreign exchange, business payments specialist and leading provider of travel insurance, operating through subsidiaries and branches in these regions: the Americas, United Kingdom; Europe, Asia Pacific; and Middle East and Africa (EMEA). As one of the world’s leading providers of outsourced travel money to banks, travel agencies and other retailers it provides products including its prepaid currency card to over three million channel customers annually. Through its world-leading automation Travelex offers consumers a full range of delivery channel options including telephone and Web-based ordering. For more information about Travelex or Cash Passport visit www.cashpassport.com and/or www.travelex.com/outsourcing.