Pamela’s Products Announces Their “BE MORE” in 2011 Campaign

(Ukiah, CA— December 2010)   Pamela Giusto-Sorrells’, Founder of Pamela’s Products, message to everyone for 2011 is quite simply to “Be More.”  The founder of Pamela’s Products—the award-winning, dedicated gluten-free company of Fast, Easy & Delicious baking mixes, gourmet ready-to-eat cakes, and packaged cookies—has created twelve fun and inspiring monthly mantras on how to get more out of the year.  These two-word phrases can be applied to all parts of one’s life.  The enjoyment of food and bringing people to the table is certainly one way of living life more fully… especially when everyone can enjoy the same food.  With each monthly mantra, Pamela suggests user-friendly gluten-free recipes or illustrates how you can make the month more fulfilling and create quick, easy and delicious meals.

The “Be More” Campaign kicks off with January’s message to “Live More”.  Most of us want to begin the New Year on the right foot and often make resolutions to be healthier—from exercise, to eating, or just being good to ourselves.  The New Year is an ideal time to regain focus and bring balance back into our lives to enhance and enrich our daily routines.    Always mindful of time and convenience, Pamela’s gluten-free meals or snacks are fast and easy, giving you that time to “Live More”.

As a working mother herself, Pamela created her monthly mantras to share, and to remind herself as well.  “It’s so easy to get caught up in the day to day grind,” says Pamela.  “I hope these little monthly reflections help all of us focus—even for a few minutes—on what makes each of us happy, either on our own or as we engage others.  For me, making and sharing great food that brings everyone together—gluten-free and not—is my avenue to being more.”

To “Live More” this January through food, create some specific treats or circumstances:

  • Treat yourself to a quiet moment with Pamela’s Products Traditional Cookies (8 flavors) and a cup of tea
  • Make delicious and healthful baked treats for loved ones. (Using Pamela’s Products Baking Mixes)
  • Going to a dinner party? Grab a Pamela’s Cheesecake to satisfy your sweet tooth
  • Make your own gluten-free bread with little effort, perfect for sandwiches as the kids head back to school (Pamela’s Gluten-Free Bread Mix) – print a recipe card with lunch box ideas at
  • Expand your knowledge of what’s going in your body!  Seek out ingredient listings that you can pronounce and that are of high quality (Hint: Pamela’s Products)
  • Sign up for May’s Gluten-free Challenge and start early getting bi-monthly tips! ( or




o      Pamela’s Products will be exhibiting at the San Francisco Fancy Food show, Jan. 16-18, as well as participating in the concurrent Food Fête.

o      Pamela’s Products will be exhibiting on Natural Products Expo West, which takes place from March 10-13, at the Anaheim Convention Center.

Pamela Giusto-Sorrells, founder of Pamela’s Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK.  Pamela’s Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman’s Day, Real Simple and many other outlets.

For additional information on Pamela’s Products, please visit Recipe variations and baking information may be found at  Media inquiries, please contact Agnes Gomes-Koizumi ( or Julie Du Brow ( at 323-937-5488 or 310-821-2463.


Pamela’s Products ( offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela’s Products can be found in natural food and grocery stores throughout North America and on the web at  Setting the standard for great taste since 1988, Pamela’s Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix holding the #1 position in the entire Natural Foods category.  Pamela’s Products strives toward taste perfection – everything is gluten-free, many are non-dairy and soy-free, some are organic.

Pamela’s Products are a tried-and-true staple for Celiacs. Celiac Disease is the world’s most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten.  Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit, “About”.)  People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or ‘natural’ diet, also frequently turn to Pamela’s Products for satisfying that sweet tooth or simply for making bread or pancakes.





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