Archive for January, 2011

Is Foursquare the new Diary?

January 25, 2011

I’ve kept a daily hand-written diary since I was 14.


I’m turning 46 next month.


As I was driving home tonight listening to “Mexican Home” by John Prine, not sure of the connection but my mind wandered to the last few days and how many different art events I had attended (it’s LA Arts Month here in L.A.).  Because I’ve been so busy, I’m a day or two behind in writing up my diary—and yes, I do “catch up” so I have daily entries.  Obsessive?  Maybe so; but it also provides a sense of completion for me, as well as a wonderful way to recall what I did and when.  Some people have that instantaneous memory that can relay where they were on what date, doing what and with whom.  Not I.


When I’m this busy, the days seem to run into each other, and suddenly I realized that my regular check-ins on Foursquare would be providing me that memory trigger to be able to accurately document my days in my diary.  And then it hit me further:  these two conduits through which I keep track of my world could not be more different.  One is utterly private; my penmanship is so messy and small, I’ve never had to have a lock on my diary to protect either against my little sister (as a teen) nor potentially nosy mates (as an adult).  The other could not be more public. (And just to address it:  yes, Facebook could be used the same way, but I personally don’t use FB as much for where I am as for posting articles, sharing photos, etc., with the periodic–hopefully relevant–post about what I’m doing.)


Everything is shorter, more compact these days when it comes to information.  Complex thoughts or bits of information are consistently “dumbed down” to the simplest catchphrase.  Foursquare is a perfect example of that.  You don’t even NEED a catchphrase, you just find your location when you are someplace, and click “Check In.”  Yet I’m hooked.  Maybe because I’m a marketer; maybe because I know I have the counter-response to it in the evening, when I sit down and review the day.


I’m not declaring my diary entries as scintillating as ones would be from, oh, Lindsay Lohan (if she had the wherewithal to write one) or Bill Clinton (who did).  Admittedly, after 31 years of notebooks that range in style from flowery teenage diaries to “Composition Books” to the current recycled notebooks, the process often is quite rote (“Woke up, went to gym, worked at desk most of day…”).  But inevitably, as I quietly let the pen take over and enter a stream-of-consciousness mode, a nugget may creep in, something I did or read that I hadn’t realized had much significance at the time; or very personal reflection to an emotional event.  The privacy of my one-woman dialogue also periodically encourages snarky running commentary on any ridiculous personalities or situations I’ve encountered that day—a la Ricky Gervais at the 2011 Golden Globes.  Better here than ‘in public’.


You just don’t get this with Foursquare (and hopefully on Facebook, you don’t go overboard either).  There is something magical about a personal, thoughtful relationship with oneself; I treasure it.


I love that I can check in on Foursquare, earn my points that will someday get me a free Starbucks coffee or make me Mayor of my gym.  It’s a hoot!  But in our days that are inundated with information from every corner imaginable corner—phones, iPads, radio, TV, YouTube, eNewsletters, newspapers, etc. etc.—that quiet time with my own diary, my own reflection (even if you do it on your iPad) is a valued, and PRIVATE outlet, even when it feels periodically like an obligation after this many years…one I just can’t seem to let go.


Pamela’s Products Announces Their “BE MORE” in 2011 Campaign

January 5, 2011

(Ukiah, CA— December 2010)   Pamela Giusto-Sorrells’, Founder of Pamela’s Products, message to everyone for 2011 is quite simply to “Be More.”  The founder of Pamela’s Products—the award-winning, dedicated gluten-free company of Fast, Easy & Delicious baking mixes, gourmet ready-to-eat cakes, and packaged cookies—has created twelve fun and inspiring monthly mantras on how to get more out of the year.  These two-word phrases can be applied to all parts of one’s life.  The enjoyment of food and bringing people to the table is certainly one way of living life more fully… especially when everyone can enjoy the same food.  With each monthly mantra, Pamela suggests user-friendly gluten-free recipes or illustrates how you can make the month more fulfilling and create quick, easy and delicious meals.

The “Be More” Campaign kicks off with January’s message to “Live More”.  Most of us want to begin the New Year on the right foot and often make resolutions to be healthier—from exercise, to eating, or just being good to ourselves.  The New Year is an ideal time to regain focus and bring balance back into our lives to enhance and enrich our daily routines.    Always mindful of time and convenience, Pamela’s gluten-free meals or snacks are fast and easy, giving you that time to “Live More”.

As a working mother herself, Pamela created her monthly mantras to share, and to remind herself as well.  “It’s so easy to get caught up in the day to day grind,” says Pamela.  “I hope these little monthly reflections help all of us focus—even for a few minutes—on what makes each of us happy, either on our own or as we engage others.  For me, making and sharing great food that brings everyone together—gluten-free and not—is my avenue to being more.”

To “Live More” this January through food, create some specific treats or circumstances:

  • Treat yourself to a quiet moment with Pamela’s Products Traditional Cookies (8 flavors) and a cup of tea
  • Make delicious and healthful baked treats for loved ones. (Using Pamela’s Products Baking Mixes)
  • Going to a dinner party? Grab a Pamela’s Cheesecake to satisfy your sweet tooth
  • Make your own gluten-free bread with little effort, perfect for sandwiches as the kids head back to school (Pamela’s Gluten-Free Bread Mix) – print a recipe card with lunch box ideas at
  • Expand your knowledge of what’s going in your body!  Seek out ingredient listings that you can pronounce and that are of high quality (Hint: Pamela’s Products)
  • Sign up for May’s Gluten-free Challenge and start early getting bi-monthly tips! ( or




o      Pamela’s Products will be exhibiting at the San Francisco Fancy Food show, Jan. 16-18, as well as participating in the concurrent Food Fête.

o      Pamela’s Products will be exhibiting on Natural Products Expo West, which takes place from March 10-13, at the Anaheim Convention Center.

Pamela Giusto-Sorrells, founder of Pamela’s Products has appeared on NBC & ABC affiliates nationally, KRON and KTVK.  Pamela’s Products have been featured on the Today Show, The Doctors, in Gourmet Magazine, Woman’s Day, Real Simple and many other outlets.

For additional information on Pamela’s Products, please visit Recipe variations and baking information may be found at  Media inquiries, please contact Agnes Gomes-Koizumi ( or Julie Du Brow ( at 323-937-5488 or 310-821-2463.


Pamela’s Products ( offers a complete line of Traditional Cookies, Organic Cookies, Biscotti, Simplebites Mini Cookies, Baking Mixes and Ready-to-Eat cakes. Award-winning, Pamela’s Products can be found in natural food and grocery stores throughout North America and on the web at  Setting the standard for great taste since 1988, Pamela’s Products continues to create the most delicious wheat-free and gluten-free foods, with their Baking & Pancake Mix holding the #1 position in the entire Natural Foods category.  Pamela’s Products strives toward taste perfection – everything is gluten-free, many are non-dairy and soy-free, some are organic.

Pamela’s Products are a tried-and-true staple for Celiacs. Celiac Disease is the world’s most common autoimmune disease, with the only treatment today being a strict adherence to a diet devoid of gluten.  Gluten is most commonly contained in wheat (durum, semolina, kamut, spelt), rye, barley and triticale. (For more complete information, please visit, “About”.)  People with autism spectrum disorders, cancer, wheat allergies, alternative diets, and even those adhering to a Kosher or ‘natural’ diet, also frequently turn to Pamela’s Products for satisfying that sweet tooth or simply for making bread or pancakes.




2011 Begins…and fare thee well to 2010

January 4, 2011

Well, we’ve had a pretty nice beginning to 2011 today, folks.  And happy to be in the new year.  I don’t usually wish a year to be gone, but I think I was pretty done with 2010.

Rang in the new year with an evening of close friends, good food and maybe my best bowling score ever (177, thank you very much!) after a very special trip for Christmas to Paris and the outskirts, spending most valued time with my sister and my niece and 2 nephews.  And…I was highly fortunate to miss any travel weather issues.  

I got to play with my new iPad on the trip, but plan to delve into the world of apps and iPad possibilities strongly in 2011.  And after seeing “The Social Network” and “The King’s Speech”, I’m re-inspired to create and push through any potential obstacles.

And now we lunged today headfirst into 2011 with our current projects which we are proud of and excited about:

Also we continue to actively lend our services to the West Los Angeles branch of the U.S. Green Building Council, where we’ve met an incredible group of people.

More to come, but let’s go with that for now.  We also are pleased to see several wonderful pieces just published today on former beloved client DedeMed, especially–.html.  Reading that, you’ll start cooking Mediterranean tomorrow, and what a fun 2011 that would launch!

And one other item:  I hope to start writing, blogging, whatever you want to call it, more this year…encouraged by a dear friend.  It’s something I always put off, but am hopeful to meet that challenge this year, and as client Pamela (Pamela’s Products) says in her campaign for 2011:  BE MORE!  Don’t ya just love it?

CHEERS, everyone!