American Clay Enterprises, Inc. Develops Training Program, Increases Business Opportunities for Union Locals with the Help of O.P & C.M.I.A.

March 10, 2010

Albuquerque, NM (March 2010) – American Clay Enterprises, Inc., makers of the patented, award-winning, natural and healthy plasters for interior walls and ceilings, is working with the Operative Plasterers and Cement Masons International Association (OP&CMIA) developing an American Clay training program for the Union Locals. After great success in doing so last year with Plasterers Local 66 in San Francisco, Shaylor Alley, American Clay’s VP of Technical Support, and Gerry Ryan, the Director of Training for OP&CMIA, have spearheaded the program.

American Clay participated in the OP&CMIA booth at last month’s World of Concrete in Las Vegas. Typically the Cement Masons are focused on their ‘concrete thing’, states the American Clay Newsletter, and the Plasterers demonstrate high-end finish products. This year, in anticipation of rolling out the American Clay program, the masons did ‘wet wall demos’ of American Clay products. “It was sheer joy watching these professionals, guided by Isaac Leos, experiment and perfect American Clay walls,” states Peggy Cunningham of American Clay, who attended the event.

“We had not been thinking about ‘concrete professionals’ as American Clay prospects, but clearly we were missing something!” adds Alley. “No one came to the booth looking for plaster, however booth representatives were asked over and over: ‘I’m here to find new and innovative products for our customers. This looks cool! Can my guys learn American Clay?’ Everyone is thinking outside the box now, to increase business opportunities.”

Last year, the Plasterers Union 66 announced funding from the California Labor Federation and State Building & Construction Trades Council of California (SBCTC) to prepare journey-level workers for transitioning into the new green economy. Having discovered American Clay, the Journey person plasterers were able to upgrade their skills and offerings using the revolutionary green interior plaster wall finish.

Many attendees at OP&CMIA who were looking for new and innovative products for their customers were excited to find out more about American Clay and eager to have their contractor and applicators learn to apply American Clay.

ABOUT AMERICAN CLAY ENTERPRISES, INC:
American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, http://www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

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