Archive for March, 2010

American Clay Enterprises, Inc. Develops Training Program, Increases Business Opportunities for Union Locals with the Help of O.P & C.M.I.A.

March 18, 2010

March 10, 2010

Albuquerque, NM (March 2010) – American Clay Enterprises, Inc., makers of the patented, award-winning, natural and healthy plasters for interior walls and ceilings, is working with the Operative Plasterers and Cement Masons International Association (OP&CMIA) developing an American Clay training program for the Union Locals. After great success in doing so last year with Plasterers Local 66 in San Francisco, Shaylor Alley, American Clay’s VP of Technical Support, and Gerry Ryan, the Director of Training for OP&CMIA, have spearheaded the program.

American Clay participated in the OP&CMIA booth at last month’s World of Concrete in Las Vegas. Typically the Cement Masons are focused on their ‘concrete thing’, states the American Clay Newsletter, and the Plasterers demonstrate high-end finish products. This year, in anticipation of rolling out the American Clay program, the masons did ‘wet wall demos’ of American Clay products. “It was sheer joy watching these professionals, guided by Isaac Leos, experiment and perfect American Clay walls,” states Peggy Cunningham of American Clay, who attended the event.

“We had not been thinking about ‘concrete professionals’ as American Clay prospects, but clearly we were missing something!” adds Alley. “No one came to the booth looking for plaster, however booth representatives were asked over and over: ‘I’m here to find new and innovative products for our customers. This looks cool! Can my guys learn American Clay?’ Everyone is thinking outside the box now, to increase business opportunities.”

Last year, the Plasterers Union 66 announced funding from the California Labor Federation and State Building & Construction Trades Council of California (SBCTC) to prepare journey-level workers for transitioning into the new green economy. Having discovered American Clay, the Journey person plasterers were able to upgrade their skills and offerings using the revolutionary green interior plaster wall finish.

Many attendees at OP&CMIA who were looking for new and innovative products for their customers were excited to find out more about American Clay and eager to have their contractor and applicators learn to apply American Clay.

American Clay Enterprises, Inc., based in Albuquerque, NM, produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in the U.S. and made of materials found in the U.S. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website,, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

April 2: Grand Opening-L.A.’s ZENERGY House / Ed Begley, Sen. Pavley speaking

March 5, 2010

For Immediate Release


WHAT: Residential Energy Assessment Services, Inc. (REAS) presents the GRAND OPENING of the ZENERGY House, its green residential remodel project located in Studio City, CA. The grand opening will feature noted environmental activists, tours, and refreshments.

ZENERGY House was conceived as a living example and educational tool for the average person to learn about and incorporate greener elements into their home environment.  The one-story home was originally built in 1950 and includes 3 bedrooms, 3 bathrooms, 2,450 sq. ft. of living space, and a pool. The home was selected because of its unique architecture and because the home’s size reflects the national average for square footage.

The ZENERGY House will host a number of seminars and tours for architects, builders, designers, government officials, realtors, financial institutions, homeowners and other interested parties through 2010.  Supporting ZENERGY House’s educational mission, tours will be performed by students from LACHSA (Los Angeles County High School for the Arts)‘The Giving Tree Club’ who have attended specific training events at the property.

The project’s major improvements address the mechanical systems; lighting; energy management systems; building envelope; ventilation; water conservation; appliances; interior finishes; and renewable energy. The home also showcases green furnishings; textiles; art; and wallpaper. For a complete listing of materials, sponsors and technologies used in the home please visit:

WHO: Speakers at the event include renowned environmental activist Ed Begley, Jr., Senator Fran Pavely, author of bill AB 32 – the California Global Warming Solutions Act of 2006, and Tammy Schwolsky, CEO of REAS, Inc.

WHY: The ZENERGY House project was created by REAS as a prototype for “greening” existing homes. This High Performance Green Home is the first comprehensive remodel in Los Angeles that combines building science based energy auditing with environmentally responsible design and construction to create a net-zero energy, healthy, whole house designer showcase. The benefits of a high performance green home are improved health, safety, comfort and the ability to protect property values from escalating energy costs.

The work of REAS and the ZENERGY House project reflect the goals outlined by Pres. Obama’s plan for incentives for homeowners to make energy efficiency investments in their homes, through, for example, his proposed “HOMESTAR” program and “Cash for Caulkers”.

WHERE: 4426 Irvine Ave., Studio City, CA 91602

WHEN: Friday, April 2nd 2pm-5pm.  Tours begin at 2:30pm.

For Additional Information please visit

Media Inquires: Please contact Julie Du Brow at 310-821-2463 / or Agnes Gomes-Koizumi at 323-937-5488 /


Residential Energy Assessment Services, Inc. (REAS) is a multi-disciplined consulting, auditing and training firm with extensive expertise in Energy Efficiency Building Analysis with a focus on auditing, design and rehabilitation. REAS provides cost-saving energy solutions to provide owners and agencies with planning and implementation of energy-efficient technologies, water conservation and renewable energy systems. REAS consultants are LEED APs, HERS, BPI and GreenPoint Rated Professionals and is a licensed general contractor. The REAS, Train to Sustain program provides comprehensive green job training to build an inclusive infrastructure of skilled professionals to meet the demands of the emerging green economy.