Archive for October, 2009

American Clay / Press Conf @ Greenbuild re: Energy Savings Experiment

October 29, 2009


******* MEDIA ALERT *******

WHAT: American Clay Enterprises will host a press conference about their energy savings experiment, at the GREENBUILD International Conference & Expo. The reasons, the procedure, the science used and the results-to-date will be presented, with handouts, by American Clay CEO and co-Founder Croft Elsaesser. Last year at Greenbuild 2008, American Clay launched a yearlong experiment whereby they created multiple testing units to gather information about the energy savings, and therefore potential monetary savings, which customers of American Clay have reported in their remodeled homes.
They have also just launched a foray into China, and will discuss that as well.
The first U.S. based, U.S. made earth plaster finish, American Clay has the lowest carbon footprint per pound of any commercially produced wall finish.

WHY: Award-winning and newly patented American Clay–model of a ‘new economy’ green business in mission, product and business issues– produces the all natural, healthy, and beautiful, interior plaster finish for walls/ceilings. The plaster is non-flammable, gives additional masonry mass in rooms, resists mold growth (tested and proven), absorbs sound, and repairs/cleans easily. (

WHEN: Weds., Nov. 11, 2009 — 12:00pm to 1:00pm
Conference runs Nov. 11-13.

WHERE: Press Conference Room
Greenbuild Int’l. Conference and Expo
Phoenix Convention Center
Phoenix, AZ

Please also visit American Clay’s booth #3754 during the show.

WHO: To schedule an interview with American Clay’s co-Founders–CEO Croft Elsaesser or Chief Vision Officer (CVO) Carol Baumgartel–please contact Julie Du Brow at 310-821-2463 ofc (in advance) or 310-922-1301 cell (at Greenbuild) or via email at


American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending. The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website,, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

Sat. 10/24, 11amPST / American Clay on

October 23, 2009

American Clay’s VP of Mktg and co-Founder Carol Baumgartel will be on the newly dubbed “Good Green Witch” show (formerly Green N Easy Living) on

DATE: Sat., Oct. 24 TIME: 11:00am PST (live)

HOW:, and click on the “Good Green Witch” show (there’s a spot to click on to hear live). Then can ask questions via Skype or calling in at (323) 203-0815.

WHY: Will be discussing how there’s No Turning Back as the umbrella topic. – political – small business – lifestyle – green in luxury building: Then again, with Rhonda and her partner Johnny — and Carol — you never know what turn the livley conversation will take!

About the show: Rhonda DeFelice, author of Good Green Witch, hosts this informative show featuring real ideas to create a “Greener” lifestyle. Join her every week as she shares simple ways to be “Green” while saving money.

Barclay Butera Home Offers Quite Sophistication in Debut of ‘Gramercy Park Collection’ at Fall High Point Market

October 8, 2009



LOS ANGELES, CA (October 2009) – This Fall, national lifestyle designer Barclay Butera tapped the “City” section of his Living in Style book for inspiration and created the “Gramercy Park Collection” for High Point Market introductions.  Named for the exclusive Manhattan park, where a key is required to enter and enjoy this haven within the city, the Collection celebrates the world traveler / city dweller who enjoys all aspects of the arts and high culture of a big city, and requires an elegant and subtle palette against which to showcase their personal collections.  The “Gramercy Park Collection” can be seen at High Point Market: The World’s Home for Home Furnishings (Oct. 17-22), Interhall #IH102. As an extension of this concept, Butera will showcase new pieces from his continued association with the Hearst Castle Collection®, reflected in upholstery and pillows.

The color palette of the “Gramercy Park Collection” reflects a quiet sophistication through its tonal fabric selections that include taupe, bronze, chocolate, gold, cream, butterscotch; variegated stripes with texture and sheen; menswear-inspired textiles including bold houndstooth, large-scale paisley & windowpane plaid; supple leathers, plush velvets; touches of Butera’s characteristic textured animal prints, tone-on-tone woven patterns and classic solids.

For this Fall, Barclay Butera Home is proud to present all new at High Point Market:

Park Avenue BenchSM

Park Avenue Bench

Generously-scaled bench, an elegant, ‘collected piece’ of a well-traveled couple, possibly for base of bed.  Sophisticated tufting and dark turned leg are standard; nailhead is option (extra).   Shown in Kipling Bone leather (Gramercy Park Collection).  (60”w x 20”d x 22”h)

Essex OttomanSM

Essex Ottoman

Regency inspired ottoman with distinctive double “X” base with stretcher for additional strength. Tufted attached pillowtop with contrast welt added as signature Butera design detail.  Tufting and fully upholstered base are standard.  Most effective shown in pairs; perfect additional seating for conversational great room.  Shown in Savoy Tobacco Velvet fabric (Classic Collection) with Contrast Welt in Savoy Bay Rum (British Colonial). (24”w x 18”d x 20”h)

San Simeon ChairSM

San Simeon Chair

Known for his collection of wing chairs, this is Butera’s newest addition to his collaboration with Hearst Castle Collection.  Modeled after originals purchased from Bullock’s Wilshire for Mr. Hearst’s North Wing suite, this modified wing chair features cutaway arms that echo the rolled detail on the wingback, as well as a current twist on a traditional pleated arm detail.   Transitional and ideal for lounging, chair features classic tapered leg with carved relief detail and attached pillow back.  Shown in a textured striped velvet, Edwin Cream (Gramercy Park Collection). (33”w x 36”d x 40”h)

Bradford ChairSM

Bradford Chair

Generously proportioned lounge piece, comes standard with tufting and turned legs with casters.  Similar to Newport Chair, but deeper and taller.  Shown in Butera’s characteristic animal print while still remaining neutral.  Fabric: Giraffe Natural (Gramercy Park Collection) (32”w x 36”d x 32”h)

In other news, Butera is touring luxury design centers nationwide, lecturing on “Decorating in the New Economy” to packed rooms filled with those in the design trade.  The tour is tied to the launch of his Kravet Collections line of textiles, as well as his selection of original designs for Tufts by Kravet Carpet.  Please check for a full schedule.


Barclay Butera, Inc. is based in Newport Beach, CA, and entails the Barclay Butera collection showrooms in Newport Beach and Los Angeles, CA, and Park City, UT.  Barclay Butera Home, Inc. products ( are distributed through over 300 showrooms, his own collection showrooms, and To the Trade nationwide. The Kravet products are available through Kravet showrooms nationwide.  Butera designs and manufactures his bench made upholstery products in Los Angeles, CA.   Please visit for a full introduction.

Revolutionary New Eyeglass Technology, TRUFOCALS, Is Changing How We See

October 2, 2009

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(Los Angeles, CA—August, 2009)  TruFocals are a revolutionary new eyeglass system that allows you to ‘self-correct’ or sharpen your vision to the highest quality necessary for any situation.  Completely eliminating the need for multiple pairs of glasses, bifocals, or no-line progressives, the patented TruFocals have none of the distortion or blurriness associated with traditional multi-focal glasses, and widen the field of vision.  With TruFocals, your entire lens focuses on what you choose, not just what your multifocals force you to. Simply move the ‘vision correction’ slider on the bridge of TruFocals glasses, and the entire system shifts focus closer or farther, like a microscope. With TruFocals you are not limited to a fixed distance focal length. You can self-adjust your own glasses to provide a clear solution immediately, whatever the distance.

As we age, our vision degenerates.  Single focus distance/reading, bifocals or no-line progressive lenses have been the only non-surgical means of vision correction…until now. TruFocals’ revolutionary lens system acts like dozens of single vision lenses, allowing you to see clearer in any situation, near or far. TruFocals also eliminate the nausea for wearers who suffer from motion sickness brought on by the distortion / blurriness of no-line progressives.

“I began thinking about developing a better vision solution, when I discovered that my own vision was compromised.   It was hard to adjust to wearing multifocals, and my vision quality was markedly less.  After looking at the mechanics of how the human eye naturally focuses, I began to think about how to mimic this, mechanically.  I think everyone who wears multifocal lenses will appreciate the flexibility and clarity of TruFocals,” states co-founder and inventor, Dr. Stephen Kurtin.

How it Works:

TruFocals emulate the human eye’s ability to adjust focus by utilizing a lightweight two-lens system. As simple as TruFocals are to use, their technology is very sophisticated.


Each “lens” is actually a set of two lenses, one flexible and one firm. The flexible lens (near the eye) has a transparent distensible membrane attached to a clear rigid surface.  The pocket between them holds a small quantity of crystal clear fluid.

As you move the slider on the bridge, it pushes the fluid and alters the shape of the flexible lens.  Changing the shape changes the correction. This mimics the way the lenses in your eyes used to perform when you were younger.

The sliding movement allows you to choose the exact correction that works best at any distance and under any lighting conditions.  Similar to traditional glasses, the front lens can be removed for cleaning, or interchanged with appropriately tinted prescription lenses to be used as sunglasses.

TruFocals are the ideal solution for people who wear multifocal eyeglasses, carry separate pairs of distance and reading glasses, or prefer the convenience of self-focusing their field of vision.  Because the glasses are ‘useradjustable’, they can compensate for low-light conditions and virtually any situation.

With TruFocals, the lenses and the frame are made together, as opposed to the traditional model of lensmakers and framemakers. They also have adjustable nose pads and arms that can accommodate nearly any face. This ensures a comfortable secure customized fit for virtually everyone.  The glasses are assembled in their Los Angeles, CA, facility.

For additional information, and to view an online demonstration, please visit  Media inquiries, please contact Agnes Gomes-Koizumi or Julie Du Brow via email at / or via phone at 323-937-5488 / 310-821-2463.

About TruFocals

The company was co-founded by Dr. Stephen Kurtin in 2006.  A successful inventor, with more than 30 patents to his name, Dr. Kurtin was not satisfied with the exisiting vision solutions.  Recognizing that multi-focals, reading glasses or carrying multiple pairs of single vision glasses did not provide a satisfactory solution, he set out to develop a better one.  TruFocals were developed to provide clear, adjustable vision in all situations.

TruFocals are available through eye care professionals or via TruFocals are scratch-resistant and antireflective, contain anti-smudge coatings; and protect your eyes from harmful UVA and UVB rays.

This product is covered by one or more of the following US patents: 5,138,494; 5,668,620: 5,956,183; 6,040,947; 6,053,610; and 7,008,054.