Travelex: B2B Proactive, Efficient Travel Offerings Highlighted Through Bold Arts Sponsorship

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TRAVELEX’S BOLD ECONOMIC STEP IN PAIRING WITH BOLD TECH TO BRING UK’S NATIONAL THEATRE TO THE MASSES REFLECTS PROACTIVE APPROACH TO FUTURE

INT’L. PAYMENT CO. TAKES THEATRICAL SPONSORSHIP GLOBAL, ARTS/TECH CONNECTION UPS BRAND RECOGNITION IN U.S. MARKET

Louisville, KY  (August 2009) – In harsh economic times, TRAVELEX, the leader in international foreign exchange and payments for global business, took a bold step and supported use of a bold new technology to increase the company’s name recognition globally, and especially in the United States.  TRAVELEX told its longtime arts partner, the UK’s prestigious National Theatre, that it would help deliver its theatrical performances onto screens in movie theaters and performing arts venues worldwide this 2009-10 season via satellite. This has successfully been done for New York’s Metropolitan Opera the last few years.  But it is the first time live theatre has experimented with delivery to the mass audience, and is sure to be a predictor of the future. The first play of the season, PHÈDRE starring the great Helen Mirren, was seen on June 25th by 28,000 people worldwide, and with additional screenings, audiences reached close to 49,000 across 19 countries.  The next play is “All’s Well That Ends Well” with an October 1st initial live broadcast.

Lloyd Dorfman, Chairman of Travelex, says: “NT Live is a major innovation in theater.  We’re enormously proud to be part of it – the result of a seven-year partnership with the National Theatre, one of the world’s most respected theaters.  Day-to-day, Travelex is committed to helping connect people and businesses across the globe.  We really hope that this initiative makes world class theater accessible on a truly worldwide scale.”

The idea of using emerging technologies to innovate, providing value and service, strongly resonates with TRAVELEX’s mission to consistently pursue cutting-edge methods in easing foreign exchange transactions. This mindset has driven TRAVELEX’s Outsourcing Group to deliver foreign currency solutions to thousands of financial institution and travel agency customers every year.  In the Americas. TRAVELEX is the largest non-bank foreign exchange specialist, with trading floors in New York City and Toronto, serving over 6,000 commercial customers.

TRAVELEX Outsourcing provides financial institutions and travel agencies with a myriad of product offerings including:

  • The Cash Passport™ prepaid MasterCard® and the Visa TravelMoney card
  • Foreign Currency banknotes
  • CashPax™-prepackaged banknotes perfect for tips and incidental spend upon arrival in a foreign country
  • Drafts and Wires

This same type of support created TRAVELEX’s arts sponsorship initiative of a £10 ticket for the National Theatre, which began in 2003 and has since helped hundreds of thousands of British enjoy theater-going, making the theater affordable for the everyman/woman. The idea of the low-priced ticket has naturally progressed into their commitment to NT Live, reemphasizing their brand values of leadership, forward-thinking, value, and service to everyone.  TRAVELEX strongly believes in consistent, key support of the high arts through emerging technologies and opportunities, especially in a down market, when people need their spirits lifted most.

The pilot season of NT Live will next feature “All’s Well That Ends Well” (Oct. 1). “Nation” (Jan. 30, 2010), and “The Habit of Art” (April 22, 2010).  The average ticket price is $20, varying by venue.

ABOUT TRAVELEX:

Travelex is the world’s foreign exchange, business payments specialist and leading provider of travel insurance, operating through subsidiaries and branches in these regions: the Americas, United Kingdom; Europe, Asia Pacific; and Middle East and Africa (EMEA). As one of the world’s leading providers of outsourced travel money to banks, travel agencies and other retailers it provides products including its prepaid currency card to over three million channel customers annually. Through its world-leading automation Travelex offers consumers a full range of delivery channel options including telephone and Web-based ordering. For more information about Travelex or Cash Passport visit www.cashpassport.com and/or www.travelex.com/outsourcing.

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