Archive for September, 2009

American Clay’s Earth Plasters Used in “Lorax Lodge” Green Environmental Center at Girl Scout Camp in Texas

September 28, 2009

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AC Lorx Lodge 3

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GIRL SCOUT SARAH JO LAMBERT MAKES TEACHING CHILDREN TO “GO GREEN” THE FOCUS OF HER GOLD AWARD PROJECT

Albuquerque, NM (September 2009) – American Clay Enterprises, Inc. is proud to be one of the sponsors for the Lorax Lodge, a “green” environmental center created by 16-year old Girl Scout turned environmental activist Sarah Jo Lambert. Her goal is to help save the environment by creating a space where children can be educated about green practices and inspired to make a difference. Sarah’s efforts will earn her a Girl Scout Gold Award, the highest achievement for a member of the organization. Lorax Lodge—with interior walls covered in American Clay’s earth plaster–is located at Girl Scout’s Camp Rio Blanco in Crosbyton, Texas, and will be available for use by Girl Scouts, for school field trips and other visitors. The dedication will take place on October 11, 2009.

A team of fourteen design professionals committed to the cause and volunteered their time and expertise in green building to making Lambert’s dream a reality. The 800-square foot building will be constructed entirely of compressed earth blocks (CEB) and will be powered by solar energy. One section will be a place where visitors can watch and read about environmental issues while the other will serve as a place for students to do experiments focused on environmental topics. American Clay donated twelve bags of its patented, all natural, earth plasters in Loma with Bluefield as the chosen color for the center’s interior wall finish.

American Clay was the perfect choice for the project since their Earth Plasters are a unique combination of clays, aggregates and natural pigments which contain zero VOCs, are non-flammable, resist mold growth, absorb odors, provide temperature and humidity buffering, repair easily and come in recyclable packaging. It also has the lowest carbon footprint per pound of any commercially available wall finish.

“I am honored to have American Clay participate”, says Carol Baumgartel, VP of Marketing and Sales for American Clay. “Sarah Jo’s drive and commitment to the project was unstoppable, and I hope this encourages youths across the country to see what a difference they can make in the world they will inherit.”

Other green aspects of the center include windows made out of recycled glass, massive 18“ walls and an earthen floor made of compressed earth blocks by EarthCo Building Systems and the passive solar design, which uses heat and light from the sun as its power source instead of electricity.

As part of her project, Sarah has also written and developed a classroom curriculum with green teaching activities and has designed a new nature trail at the camp. For the final step of her project, she is including “The Green Challenge”, her personal plea to Girl Scouts around the world to incorporate green centers in their Girl Scout Councils.

“I believe in my project and know that I must personally take a stand to get things started”, says Lambert. “If we start teaching green concepts at earlier ages, all children will start living with the same green attitudes. I believe Lorax Lodge will be a positive educational experience for all who visit.”

ABOUT AMERICAN CLAY ENTERPRISES, LLC
American Clay produces patented, award-winning, all-natural interior wall finishing products.  Their Earth Plasters and the commercial ENJARRE single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site.  The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patent pending.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S.  The website, http://www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.
U.S. PAT No. 7,485,186 B2

ABOUT GIRL SCOUTS OF TEXAS OKLAHOMA PLAINS
Founded in 1912, Girl Scouts of the USA is the preeminent leadership development organization for girls with 3.6 million girl and adult members worldwide. The leading authority on girls’ healthy development, Girl Scouts builds girls of courage, confidence and character, who make the world a better place. For more information on how to join, volunteer, reconnect or donate to Girl Scouts of Texas Oklahoma Plains, visit http://www.gs-top.org.

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American Clay Announces Winners of Its First Annual “Room Makeover Contest” 2009

September 24, 2009

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CATEGORIES INCLUDE ‘PROFESSIONALS’ AND ‘DO-IT-YOURSELF CONSUMERS’XX

PRO-living room before

PRO-living room before

PRO-living room after

PRO-living room after

DIY-kitchen after

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DIY-child's room after

DIY-child's room after


Albuquerque, NM (September 2009) – The winners of American Clay Enterprises, Inc.’s first annual Room Makeover Contest have been announced!  The team of Steve Gonzales and Dave Amundson from Missoula, MT, is the Grand Prize winner for the Professional category, and El Paso, TX’s PJ and Yukie Liu are the Grand Prize winners for the Do-It-Yourself (DIY) category. The contest ran from January 1, 2009 – August 1, 2009 and Professionals and Do-It-Yourselfers submitted projects in their respective categories to show off their remodeling and renovating skills using American Clay’s award-winning, patented, all-natural earth plasters to re-do a room.

“We were so impressed by each project submission,” salutes Carol Baumgartel, VP of Sales and Marketing for American Clay.   “All of the winners proved the transformative nature of American Clay, drastically changing the look and feel of their space by applying our earth plasters to the walls, with creativity, beauty and skill.  Even before taking any additional steps in the remodel or spending extra on additional elements like furniture, just adding American Clay gave the walls a depth and texture that made the room look completely different.”

For the contest Steve Gonzales and Dave Amundson resurfaced the ceiling, walls and fireplace–the entire living room—using American Clay’s Loma in the colors Snow Canyon, Jasper and Nantucket Gold. The judges were impressed by the beautiful craftsmanship, how color accents balanced with the more subtle main walls, and that their work made the statement that American Clay is a “craftsman” material. Steve and Dave’s Grand Prize consists of a private artist training class ($1500 value) taught by an American Clay professional staff member and $500 worth of product.

PJ and Yukie Liu remodeled their kitchen and two bedrooms using American Clay’s Loma and Porcelina in the colors Dakota Red, Santa Fe Tan, Snow Canyon and Chimayo. The judges appreciated that the whole family participated—even the kids!—a process that American Clay encourages. The clay plaster’s use in the modern-retro, interpretation of the interior remodel–90s bold colors to subtler ones with soft light–created a grounded, timeless feel that sealed the deal.  PJ and Yukie won $1500 worth of product as their Grand Prize.

In the Professional category the Runner Up is Alicia Armstrong of Palm Desert, CA, and Honorable Mention goes to Janet Elich of Frisco, CO.  In the DIY category, the Runner Up is Laura Guthrie of Fairfield, IA, and Honorable Mention goes to Abby Paffrath of Wilson, WY.

Three rounds of judging resulted in five finalists chosen for each category – Professional and DIY.  Submissions for each project were judged based on aesthetics, creativity and use of materials. Project submissions required four to six photos of a room in the applicant’s home redone by using American Clay (including one before and one after photo), as well as a project description which includes a depiction of the processes carried out during the project, a list of the products used to complete the project, and type of finish used.

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial “Enjarre” single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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Travelex Continues Support of ‘NT Live’ Pilot Season; No. of U.S. Theaters Hosting Broadcast Doubles

September 18, 2009

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TRAVELEX BRANDS SELF THROUGH INTERNATIONAL SUPPORT OF ‘NT LIVE’, SUCCESSFUL LIVE SATELLITE DELIVERY OF NATIONAL THEATRE

OCTOBER 1st ‘NT LIVE’ PREMIERE OF SHAKESPEARE’S “ALL’S WELL THAT ENDS WELL” EXPANDS REACH THROUGH DOUBLE THE U.S. MARKETS

WHAT: Travelex, a leader in international payments and foreign currency exchange, for global travel and business, is the international supporter of the National Theatre’s (UK) bold pilot season foray into satellite transmission of their live stage performances filmed in high definition, called “NT Live”.  Having successfully premiered in June, delivering the broadcast of Phèdre to 50,000 people worldwide with rave reviews, NT Live brings William Shakespeare’s “All’s Well That Ends Well” to audiences on October 1st.  Due to the highly positive response to this unique experience from the public and media—“remarkable” and “stunning”—this next performance will be shown in at least double the number of U.S. markets.

Travelex’s consistent, key support of the arts—providing value and service—through emerging opportunities and technologies, strongly aligns with Travelex’s business mission to consistently pursue new methods in easing transactions for consumers or business-to-business.

The broadcast is of the highly acclaimed production of All’s Well That Ends Well directed by Marianne Elliott, written by William Shakespeare. While the first broadcast outing, Phedre, was a success, the process is still experimental, with every play having its unique challenges, such as a different theater setting (the National’s largest, the Olivier, with open stage and fan-shaped auditorium), new cast, and in this case, how will Shakespeare transmit.

Travelex serves over 30 million customers every year.  In the Americas, TRAVELEX is the largest non-bank foreign exchange specialist, with trading floors in New York City and Toronto, serving over 6,000 commercial customers.  The three divisions:

  • Global Business Payments features GlobalPay’s Payee Manager, the first vendor management system that offers the combined advantage of an electronic payment enrollment system, vendor management tool and payment platform in one simple web-based application.
  • Retail Services—available at retail outlets and shopping malls, in airports and online—address key ongoing challenges encountered by travelers worldwide.  Travelex’s Cash Passport™ gives a new twist on the pre-paid currency card.  Other programs are Currency Return Guarantee and Rate Watch.
  • Outsourcing Group provides financial institutions and travel agencies with a myriad of product offerings, including the Cash Passport™, CashPax™-prepackaged banknotes, drafts and wires.

The upcoming “NT Live” season includes “Nation” based on a novel by Terry Pratchett and adapted by Mark Ravenhill (Jan. 30, 2010), and Alan Bennett’s new play “The Habit of Art” (April 22, 2010).

WHY or  REACTION TO NT LIVE:

“The National Theatre made history last night.” – Guardian

“Thank you so much!! We live on a small island in Maine and saw your production of Phèdre last night – HD live in Damariscotta, Maine. Feels like the world has just opened up to us!… We will reserve tickets for all your HD productions!”

“I am a senior on a fixed income in Toronto, Canada and no longer able to afford to attend the

local theaters I used to. HD broadcasts are a godsend for me, and others like me. I saw

Phèdre last night in one of the local Cineplex theatres…I look forward to

seeing more of your productions on HD. This one was superb!”

“The biggest limitation for the remote audience was not being able to convey one’s profound

appreciation to the cast and production team by applauding at the end.”

“Never in my life have I seen a stage show been shot so professionally.”

WHEN & For a complete list of U.S. dates, times & locations, please check:

WHERE:                       www.ntlive.com, click on “Venues & Booking”

Many broadcasts occur on Oct. 1st on screens across the United States; however some markets will be time-delayed, based on availability.

TICKETS:

Ticket prices vary by venue.  The average ticket price is $20.  Contact local venues for ticket information.

ABOUT TRAVELEX:

Global Business Payments: Travelex is a global foreign exchange specialist providing the payment and receipt of domestic and international funds for businesses of all sizes. For more than 30 years, Travelex has provided clients with sophisticated market knowledge, leading edge technologies and practical and innovative solutions tailored to individual requirements. The Travelex worldwide network handles one million beneficiaries on behalf of 38,000 businesses in 35 countries. For more information, visit www.travelexbusiness.com/na.

Retail: Travelex is the world’s largest foreign exchange specialist with over 700 retail branches in more than 20 countries, at key airport, seaport, rail and tourist locations. Over 40% of travelers – 1.7 billion passengers a year – pass through airports where Travelex operates including the major gateways at Amsterdam, Beijing, Frankfurt, Hong Kong, London, Mumbai, New York, Rome, Sydney & Tokyo. Every hour, Travelex provides foreign currency to more than 2,000 customers.

Outsourcing: Travelex is the world’s foreign exchange, business payments specialist and leading provider of travel insurance, operating through subsidiaries and branches in these regions: the Americas, United Kingdom; Europe, Asia Pacific; and Middle East and Africa (EMEA). As one of the world’s leading providers of outsourced travel money to banks, travel agencies and other retailers it provides products including its prepaid currency card to over three million channel customers annually. Through its world-leading automation Travelex offers consumers a full range of delivery channel options including telephone and Web-based ordering. For more information about Travelex or Cash Passport visit www.cashpassport.com and/or www.travelex.com/outsourcing.

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American Clay Turns 7 Yrs., Launches in China As “Reverse Outsourcer”

September 17, 2009

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AMERICAN CLAY ENTERPRISES, INC., CELEBRATES SEVEN YEAR ANNIVERSARY BY LAUNCHING ‘REVERSE OUTSOURCING’ TO CHINA

‘CLAY WALLS’, KE LAI GIANG, IS NEW PHRASE IN CHINESE LEXICON

MANY ACCOMPLISHMENTS DEFINE THE COMPANY’S FIRST SEVEN YEARS


Albuquerque, NM (September 2009) – America has it, and the Chinese are betting that their upwardly mobile middle class wants it.  American Clay Enterprises, Inc., is celebrating their seventh anniversary with the signing of a Chinese distributor for their award-winning, patented earth plaster finish for interior walls that is all natural, healthy, and produces neither off-gassing nor inherent waste on-site.  As the first U.S. based, U.S. materials, and U.S. made earth plaster finish, American Clay is excited to be “reverse outsourcing”, even to the point of helping fill what could be empty shipping containers returning to China, thus helping get close to maintaining their carbon footprint that is the lowest per pound of any commercially produced wall finish.

Distributed in almost every U.S. state, as well as Canada, Japan, New Zealand, Antigua, Thailand, and now China, American Clay has built a company that people and businesses understand is positive to be involved with, both in mission and financial terms.

”The last seven years have been an amazing roller coaster that would not have taken place without the passionate applicators that are really drawn to who we are and what we stand for as a company.  I’m proud to have given them a fresh tool, as well, to grow their business,” states CEO and co-founder Croft Elsaesser.  “With our distribution, we’ve been very strategic, but China was an unexpected opportunity that came our way with an energetic new company there looking to provide products that filled a growing niche within their marketplace.”

Witnessing China’s recent receptivity to green building materials and having received the patent for his earth plaster finish in February, Elsaesser was ready to expand his company’s exporting options.  When Elsaesser went to China in Spring 2009 to teach application of the earth plaster, and make the deal, he found an eager audience and a fascination with his expertise in natural finish materials.  In China, the target audience is the burgeoning middle class that is paying more attention to their interior surroundings, loves beauty, has money to pay for more improvements, and is more aware of climate change and how industrial growth plays a role.

In order to describe “clay walls”, a completely new phrase was created for and added to the Chinese lexicon, putting two particular symbols together for the first time—clay walls = Ke Lai Giang (pronounced kay lay chi-ahn).  American Clay, specifically, is Mei Ke Lai (pronounced may-kay-lie).  The Chinese distributor has created a website (www.americanclay.net) to mirror American Clay’s U.S. site.  Croft will return to China this year to offer more application training, and the company’s VP of Marketing will go to share tips on how to sell American Clay.

The past seven years have proved tremendous growth for the company that started in a barn, experimenting with different mixtures of clays and aggregates to create a highly consistent, durable, and easy-to-use all-natural product, which are American Clay plasters.  Since then, major accomplishments include:

  • Awarded patent relating to the earthen plaster formulation created by Elsaesser
  • Consistent product innovation
    • Single-coat, commercially-focused Enjarre (cuts application cost by 1/2)
    • Natural Depths color line
    • Packaging reuse and recyclability
  • Signed on 22 distributors and over 200 dealers over time
  • Trained over 500 applicators worldwide, and created workshops with help from our dealers wherever American Clay is distributed
  • Tested and confirmed American Clay earth plasters resist mold
  • Outstanding New Green Product 2004, NAHB
  • Best Product choice by Architectural Record and by BUILDERnews
  • Can contribute up to seven (7) LEED points
  • The first business to sign on to provide job-training for Green Collar Vets
  • In National Building Museum’s exhibit on new directions in sustainable architecture
  • Participated in top design showhouses, including Kip’s Bay, D.C. Design House, Los Angeles Magazine green house, and Good Housekeeping’s Your Good House
  • Consistently positive media recognition, including CBS Early Show, ABC-TV’s Extreme Makeover: Home Edition, Danny Lipford, shows on HGTV, DIY, and Planet Green; New York Times, Wall Street Journal, House & Garden, Domino, Architectural Record, Dwell, Sunset, Hanleywood and Meredith publications, etc.
  • Recognition by top green media, including Sustainable Industries, Environmental Design + Construction, eco-structure, Solar Today, MNN, Mother Earth News, Natural Home, etc.

The coming months will bring the results of their yearlong energy savings experiment, Dynamic Solar, as well as a revamped, even more highpowered and active, website.  American Clay understands the importance of online access to complete information so people can take action once they are inspired, and their website has proved that from the start.  They are actively involved on YouTube, Twitter (http://twitter.com/AmericanClay) and Facebook (American Clay) as well.

ABOUT AMERICAN CLAY ENTERPRISES, LLC:

American Clay produces patented, award-winning, all-natural interior wall finishing products. Their Earth Plasters and the commercial “Enjarre” single coat plaster are a unique combination of clays, aggregates and natural pigments that offer builders and consumers a natural and elegant option. There is no off-gassing nor inherent waste on-site. The plasters contain zero VOCs, are non-flammable, are mold resisting (without toxic fungicides), absorb odors, provide temperature and humidity buffering, repair/clean easily and come in recyclable packaging. American Clay, with an extremely low carbon footprint, is uniquely manufactured in and made of materials found in the U.S. American Clay Enterprises, Inc., is based in Albuquerque, NM, and its products are patented.  The product and various workshops are available through their New Mexico office or through one of the growing number of retailers and distributors across the U.S. The website, www.americanclay.com, offers information on products, ordering, technical specifications, product application and additional resources and links.

U.S. PAT No. 7,485,186 B2

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Designer Barclay Butera to Design Showcase Room at Hearst Castle for Winners of “Hearst Castle Overnight”

September 3, 2009

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SAN SIMEON, CA (September, 2009) — For 2009 Hearst Castle Overnight, renowned interior and lifestyle designer Barclay Butera will create a contemporary interior inspired by the design collaboration of Julia Morgan and William Randolph Hearst. Notably, this is the first interior design of a room at Hearst Castle since Mr. Hearst left the estate in 1947.  Butera’s respect and admiration for the old Hollywood lifestyle garnered him this enviable project.

The design of this rarely seen room and special evening celebrates Mr. Hearst’s passion for the decorative arts, his graciousness in sharing this passion with countless guests and the importance of his collections housed at Hearst Castle, a State Historical Monument and California State Park.  The overnight stay at the Castle was won in a benefit auction sponsored by Friends of Hearst Castle in 2008, honoring the 50th anniversary of public access to Hearst Castle . A nonprofit cooperating association, Friends of Hearst Castle supports art preservation of Hearst Castle’s world-class collection of art and artifacts and art education, including programs for youth at-risk.

The winning couple has invited eight friends for a swim in the Neptune Pool, tennis, dinner on the terrace, a garden stroll, and an after dinner movie in the Castle theater, followed by an evening just for the two of them in this specially decorated showcase room with a view of the Pacific.

The Barclay Butera designed Hearst Castle Overnight room, will feature contemporary reproductions and interpretative designs by Hearst Castle Collection licensees whose home furnishing designs bring new awareness to the depth and importance of Mr. Hearst’s collections, while contributing significantly to Hearst Castle’s preservation. Butera is one of the select licensees, having debuted upholstery and pillows over the last year. The individual pieces and design of the room for this special evening respect the historical environment of the Castle with integrity and illustrate the contemporary relevance of Hearst Castle, its art, antiques and antiquities.

Mr. Hearst was a man with a reverence for the past and anticipation of the future. By bringing together his collections at Hearst Castle, he sent the message that one should be immersed in and surrounded by art and this message continues at Hearst Castle with the preservation of the works of art and antiquities for generations to appreciate. It is fitting that Butera who brings art “home” is redecorating a room in a home of priceless art and beauty.

Barclay Butera has great admiration for old Hollywood and great architecture, having owned former homes of Frank Sinatra and Betty Davis, and initiated  redesigns that paid respect to their special past. He did the same as creative director of the $25 million renovation of L’Auberge del Mar in Del Mar, CA, a former playground of old Hollywood.  Butera knows how to capture the era in furnishings, in this case for the ultimate home, Hearst Castle. Butera’s designs and accessories will honor the environment with integrity and interest. Proceeds from Hearst Castle Collection licensed designs benefit art preservation and education at the Castle. The design of the Hearst Castle Overnight bedroom is being accomplished through the generous contributions of: Architectural Detail Group, Barclay Butera Home, Castilian, Habersham, Hearst Castle Collection Design, Ambience by Minka Group, Pindler & Pindler, Taracea,  Tilevera, Jeff Margolin and Susan Ward Designs.

“I am honored to be selected as the interior designer on this project. I have a great respect for Mr. Hearst’s vision and am confident that he would be proud of the completed room in this incredible home,” states Barclay Butera, CEO and President of Barclay Butera, Inc.

The next Hearst Castle Overnight is planned to honor the 25th anniversary of Friends of Hearst Castle in 2010.

Barclay Butera / www.barclaybutera.com, www.barclaybuterahome.com

Hearst Castle / www.hearstcastle.org

Hearst Castle Collection / www.hearstcastlecollection.com

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Travelex: B2B Proactive, Efficient Travel Offerings Highlighted Through Bold Arts Sponsorship

September 3, 2009

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TRAVELEX’S BOLD ECONOMIC STEP IN PAIRING WITH BOLD TECH TO BRING UK’S NATIONAL THEATRE TO THE MASSES REFLECTS PROACTIVE APPROACH TO FUTURE

INT’L. PAYMENT CO. TAKES THEATRICAL SPONSORSHIP GLOBAL, ARTS/TECH CONNECTION UPS BRAND RECOGNITION IN U.S. MARKET

Louisville, KY  (August 2009) – In harsh economic times, TRAVELEX, the leader in international foreign exchange and payments for global business, took a bold step and supported use of a bold new technology to increase the company’s name recognition globally, and especially in the United States.  TRAVELEX told its longtime arts partner, the UK’s prestigious National Theatre, that it would help deliver its theatrical performances onto screens in movie theaters and performing arts venues worldwide this 2009-10 season via satellite. This has successfully been done for New York’s Metropolitan Opera the last few years.  But it is the first time live theatre has experimented with delivery to the mass audience, and is sure to be a predictor of the future. The first play of the season, PHÈDRE starring the great Helen Mirren, was seen on June 25th by 28,000 people worldwide, and with additional screenings, audiences reached close to 49,000 across 19 countries.  The next play is “All’s Well That Ends Well” with an October 1st initial live broadcast.

Lloyd Dorfman, Chairman of Travelex, says: “NT Live is a major innovation in theater.  We’re enormously proud to be part of it – the result of a seven-year partnership with the National Theatre, one of the world’s most respected theaters.  Day-to-day, Travelex is committed to helping connect people and businesses across the globe.  We really hope that this initiative makes world class theater accessible on a truly worldwide scale.”

The idea of using emerging technologies to innovate, providing value and service, strongly resonates with TRAVELEX’s mission to consistently pursue cutting-edge methods in easing foreign exchange transactions. This mindset has driven TRAVELEX’s Outsourcing Group to deliver foreign currency solutions to thousands of financial institution and travel agency customers every year.  In the Americas. TRAVELEX is the largest non-bank foreign exchange specialist, with trading floors in New York City and Toronto, serving over 6,000 commercial customers.

TRAVELEX Outsourcing provides financial institutions and travel agencies with a myriad of product offerings including:

  • The Cash Passport™ prepaid MasterCard® and the Visa TravelMoney card
  • Foreign Currency banknotes
  • CashPax™-prepackaged banknotes perfect for tips and incidental spend upon arrival in a foreign country
  • Drafts and Wires

This same type of support created TRAVELEX’s arts sponsorship initiative of a £10 ticket for the National Theatre, which began in 2003 and has since helped hundreds of thousands of British enjoy theater-going, making the theater affordable for the everyman/woman. The idea of the low-priced ticket has naturally progressed into their commitment to NT Live, reemphasizing their brand values of leadership, forward-thinking, value, and service to everyone.  TRAVELEX strongly believes in consistent, key support of the high arts through emerging technologies and opportunities, especially in a down market, when people need their spirits lifted most.

The pilot season of NT Live will next feature “All’s Well That Ends Well” (Oct. 1). “Nation” (Jan. 30, 2010), and “The Habit of Art” (April 22, 2010).  The average ticket price is $20, varying by venue.

ABOUT TRAVELEX:

Travelex is the world’s foreign exchange, business payments specialist and leading provider of travel insurance, operating through subsidiaries and branches in these regions: the Americas, United Kingdom; Europe, Asia Pacific; and Middle East and Africa (EMEA). As one of the world’s leading providers of outsourced travel money to banks, travel agencies and other retailers it provides products including its prepaid currency card to over three million channel customers annually. Through its world-leading automation Travelex offers consumers a full range of delivery channel options including telephone and Web-based ordering. For more information about Travelex or Cash Passport visit www.cashpassport.com and/or www.travelex.com/outsourcing.